Are Investors Undervaluing SJM Holdings Limited (HKG:880) By 50%?

Simply Wall St

Key Insights

  • The projected fair value for SJM Holdings is HK$6.51 based on 2 Stage Free Cash Flow to Equity
  • SJM Holdings is estimated to be 50% undervalued based on current share price of HK$3.26
  • The HK$2.93 analyst price target for 880 is 55% less than our estimate of fair value

In this article we are going to estimate the intrinsic value of SJM Holdings Limited (HKG:880) by taking the expected future cash flows and discounting them to their present value. One way to achieve this is by employing the Discounted Cash Flow (DCF) model. Before you think you won't be able to understand it, just read on! It's actually much less complex than you'd imagine.

Companies can be valued in a lot of ways, so we would point out that a DCF is not perfect for every situation. Anyone interested in learning a bit more about intrinsic value should have a read of the Simply Wall St analysis model.

Step By Step Through The Calculation

We use what is known as a 2-stage model, which simply means we have two different periods of growth rates for the company's cash flows. Generally the first stage is higher growth, and the second stage is a lower growth phase. In the first stage we need to estimate the cash flows to the business over the next ten years. Where possible we use analyst estimates, but when these aren't available we extrapolate the previous free cash flow (FCF) from the last estimate or reported value. We assume companies with shrinking free cash flow will slow their rate of shrinkage, and that companies with growing free cash flow will see their growth rate slow, over this period. We do this to reflect that growth tends to slow more in the early years than it does in later years.

A DCF is all about the idea that a dollar in the future is less valuable than a dollar today, so we need to discount the sum of these future cash flows to arrive at a present value estimate:

10-year free cash flow (FCF) estimate

2026202720282029203020312032203320342035
Levered FCF (HK$, Millions) HK$3.11bHK$3.70bHK$4.14bHK$4.52bHK$4.84bHK$5.12bHK$5.36bHK$5.59bHK$5.79bHK$5.99b
Growth Rate Estimate SourceAnalyst x2Analyst x2Est @ 11.88%Est @ 9.09%Est @ 7.14%Est @ 5.78%Est @ 4.82%Est @ 4.15%Est @ 3.68%Est @ 3.35%
Present Value (HK$, Millions) Discounted @ 12% HK$2.8kHK$2.9kHK$2.9kHK$2.9kHK$2.7kHK$2.6kHK$2.4kHK$2.2kHK$2.1kHK$1.9k

("Est" = FCF growth rate estimated by Simply Wall St)
Present Value of 10-year Cash Flow (PVCF) = HK$26b

After calculating the present value of future cash flows in the initial 10-year period, we need to calculate the Terminal Value, which accounts for all future cash flows beyond the first stage. For a number of reasons a very conservative growth rate is used that cannot exceed that of a country's GDP growth. In this case we have used the 5-year average of the 10-year government bond yield (2.6%) to estimate future growth. In the same way as with the 10-year 'growth' period, we discount future cash flows to today's value, using a cost of equity of 12%.

Terminal Value (TV)= FCF2035 × (1 + g) ÷ (r – g) = HK$6.0b× (1 + 2.6%) ÷ (12%– 2.6%) = HK$65b

Present Value of Terminal Value (PVTV)= TV / (1 + r)10= HK$65b÷ ( 1 + 12%)10= HK$21b

The total value is the sum of cash flows for the next ten years plus the discounted terminal value, which results in the Total Equity Value, which in this case is HK$46b. The last step is to then divide the equity value by the number of shares outstanding. Compared to the current share price of HK$3.3, the company appears quite undervalued at a 50% discount to where the stock price trades currently. Remember though, that this is just an approximate valuation, and like any complex formula - garbage in, garbage out.

SEHK:880 Discounted Cash Flow July 28th 2025

Important Assumptions

We would point out that the most important inputs to a discounted cash flow are the discount rate and of course the actual cash flows. If you don't agree with these result, have a go at the calculation yourself and play with the assumptions. The DCF also does not consider the possible cyclicality of an industry, or a company's future capital requirements, so it does not give a full picture of a company's potential performance. Given that we are looking at SJM Holdings as potential shareholders, the cost of equity is used as the discount rate, rather than the cost of capital (or weighted average cost of capital, WACC) which accounts for debt. In this calculation we've used 12%, which is based on a levered beta of 1.848. Beta is a measure of a stock's volatility, compared to the market as a whole. We get our beta from the industry average beta of globally comparable companies, with an imposed limit between 0.8 and 2.0, which is a reasonable range for a stable business.

View our latest analysis for SJM Holdings

SWOT Analysis for SJM Holdings

Strength
  • No major strengths identified for 880.
Weakness
  • Interest payments on debt are not well covered.
Opportunity
  • Annual earnings are forecast to grow faster than the Hong Kong market.
  • Good value based on P/S ratio and estimated fair value.
Threat
  • Debt is not well covered by operating cash flow.
  • Annual revenue is forecast to grow slower than the Hong Kong market.

Moving On:

Whilst important, the DCF calculation ideally won't be the sole piece of analysis you scrutinize for a company. It's not possible to obtain a foolproof valuation with a DCF model. Preferably you'd apply different cases and assumptions and see how they would impact the company's valuation. For instance, if the terminal value growth rate is adjusted slightly, it can dramatically alter the overall result. Why is the intrinsic value higher than the current share price? For SJM Holdings, there are three essential factors you should further research:

  1. Risks: To that end, you should be aware of the 1 warning sign we've spotted with SJM Holdings .
  2. Future Earnings: How does 880's growth rate compare to its peers and the wider market? Dig deeper into the analyst consensus number for the upcoming years by interacting with our free analyst growth expectation chart.
  3. Other Solid Businesses: Low debt, high returns on equity and good past performance are fundamental to a strong business. Why not explore our interactive list of stocks with solid business fundamentals to see if there are other companies you may not have considered!

PS. Simply Wall St updates its DCF calculation for every Hong Kong stock every day, so if you want to find the intrinsic value of any other stock just search here.

Valuation is complex, but we're here to simplify it.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.