East Buy Holding Valuation

Q: What is the Fair Price of 1797 when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

1797 (HK$14.52) is trading above our estimate of [[fair value]] (HK$8.65)

Is 1797 undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

0/6

Valuation Score 0/6

Below Fair Value
Significantly Below Fair Value
Price-To-Earnings vs Peers
Price-To-Earnings vs Industry
Price-To-Earnings vs Fair Ratio
Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of 1797 when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: 1797 (HK$14.52) is trading above our estimate of fair value (HK$8.65)

Significantly Below Fair Value: 1797 is trading above our estimate of fair value.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for 1797?

Key metric: As 1797 is profitable we use its Price-To-Earnings Ratio for relative valuation analysis.

The above table shows the Price to Earnings ratio for 1797. This is calculated by dividing 1797's market cap by their current earnings.
What is 1797's PE Ratio?
PE Ratio	56.1x
Earnings	CN¥249.14m
Market Cap	CN¥13.98b

1797 key valuation metrics and ratios. From Price to Earnings, Price to Sales and Price to Book to Price to Earnings Growth Ratio, Enterprise Value and EBITDA.
Key Statistics
Enterprise Value/Revenue	1.5x
Enterprise Value/EBITDA	30x
PEG Ratio	3.7x

Price to Earnings Ratio vs Peers

How does 1797's PE Ratio compare to its peers?

The above table shows the PE ratio for 1797 vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
Company	Forward PE	Estimated Growth	Market Cap
Peer Average	11.3x
2517 Guoquan Food (Shanghai)	22.2x	n/a	HK$5.2b
2360 Best Mart 360 Holdings	7.4x	n/a	HK$1.7b
2411 Shenzhen Pagoda Industrial (Group)	9.3x	37.9%	HK$1.9b
831 Convenience Retail Asia	6.1x	n/a	HK$338.2m
1797 East Buy Holding	56.1x	15.1%	HK$15.0b

Price-To-Earnings vs Peers: 1797 is expensive based on its Price-To-Earnings Ratio (56.1x) compared to the peer average (11.3x).

Price to Earnings Ratio vs Industry

How does 1797's PE Ratio compare vs other companies in the Asian Consumer Retailing Industry?

7 Companies	Price / Earnings	Estimated Growth	Market Cap

7 Companies		Estimated Growth	Market Cap

No more companies

Price-To-Earnings vs Industry: 1797 is expensive based on its Price-To-Earnings Ratio (56.1x) compared to the Asian Consumer Retailing industry average (16.3x).

Price to Earnings Ratio vs Fair Ratio

What is 1797's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

1797 PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio	56.1x
Fair PE Ratio	16.6x

Price-To-Earnings vs Fair Ratio: 1797 is expensive based on its Price-To-Earnings Ratio (56.1x) compared to the estimated Fair Price-To-Earnings Ratio (16.6x).

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst 1797 forecast and predictions for the stock price in 12 month’s time.
Date	Share Price	Average 1Y Price Target	Dispersion	High	Low	1Y Actual price	Analysts
Current	HK$14.52	HK$13.91 -4.2%	46.6%	HK$29.48	HK$8.10	n/a	8
Nov ’25	HK$14.66	HK$14.09 -3.9%	46.7%	HK$29.92	HK$8.20	n/a	8
Oct ’25	HK$19.76	HK$14.33 -27.5%	46.7%	HK$30.45	HK$8.30	n/a	8
Sep ’25	HK$13.00	HK$16.08 +23.7%	52.2%	HK$31.67	HK$7.63	n/a	9
Aug ’25	HK$10.36	HK$18.98 +83.2%	53.8%	HK$35.67	HK$7.11	n/a	9
Jul ’25	HK$12.62	HK$29.06 +130.2%	30.3%	HK$43.67	HK$14.00	n/a	10
Jun ’25	HK$18.34	HK$29.75 +62.2%	27.0%	HK$43.91	HK$17.00	n/a	10
May ’25	HK$16.72	HK$29.75 +77.9%	27.0%	HK$43.91	HK$17.00	n/a	10
Apr ’25	HK$20.80	HK$33.86 +62.8%	21.8%	HK$49.04	HK$22.82	n/a	11
Mar ’25	HK$24.75	HK$34.49 +39.3%	22.3%	HK$49.34	HK$22.96	n/a	10
Feb ’25	HK$24.55	HK$34.34 +39.9%	22.3%	HK$49.16	HK$22.88	n/a	10
Jan ’25	HK$27.80	HK$44.47 +60.0%	28.9%	HK$72.52	HK$28.24	n/a	11
Dec ’24	HK$29.50	HK$46.97 +59.2%	26.7%	HK$71.90	HK$28.00	n/a	11
Nov ’24	HK$31.00	HK$47.95 +54.7%	23.7%	HK$70.54	HK$29.00	HK$14.66	10
Oct ’24	HK$36.95	HK$48.01 +29.9%	24.0%	HK$70.76	HK$28.20	HK$19.76	10
Sep ’24	n/a	HK$48.28 0%	25.4%	HK$71.29	HK$28.41	HK$13.00	9
Aug ’24	n/a	HK$42.43 0%	36.9%	HK$82.49	HK$26.80	HK$10.36	9
Jul ’24	n/a	HK$44.76 0%	36.9%	HK$82.15	HK$26.69	HK$12.62	9
Jun ’24	n/a	HK$52.58 0%	34.2%	HK$80.10	HK$27.43	HK$18.34	7
May ’24	n/a	HK$54.10 0%	33.3%	HK$81.75	HK$28.00	HK$16.72	7
Apr ’24	n/a	HK$65.73 0%	13.9%	HK$81.24	HK$51.30	HK$20.80	7
Mar ’24	n/a	HK$65.73 0%	13.9%	HK$81.24	HK$51.30	HK$24.75	7
Feb ’24	n/a	HK$69.79 0%	11.5%	HK$83.58	HK$59.05	HK$24.55	6
Jan ’24	n/a	HK$37.24 0%	22.6%	HK$53.02	HK$25.83	HK$27.80	6
Dec ’23	n/a	HK$31.17 0%	18.6%	HK$38.60	HK$22.80	HK$29.50	6
Nov ’23	n/a	HK$31.17 0%	18.6%	HK$38.60	HK$22.80	HK$31.00	6

Analyst Forecast: Target price is lower than the current share price.