AO World (AO.) Stock Overview
Engages in the online retailing of domestic appliances and ancillary services in the United Kingdom and Germany. More details
| Snowflake Score | |
|---|---|
| Valuation | 3/6 |
| Future Growth | 3/6 |
| Past Performance | 6/6 |
| Financial Health | 5/6 |
| Dividends | 0/6 |
AO. Community Fair Values
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Analyst Price Targets
AO World plc Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | UK£0.97 |
| 52 Week High | UK£1.17 |
| 52 Week Low | UK£0.82 |
| Beta | 1.22 |
| 1 Month Change | 8.26% |
| 3 Month Change | 6.59% |
| 1 Year Change | 0% |
| 3 Year Change | 11.37% |
| 5 Year Change | -57.72% |
| Change since IPO | -74.34% |
Recent News & Updates
Narrative Update • Jul 01
AO.: Dividend And Buybacks Will Support Higher Future Earnings Multiple
Analysts have trimmed their fair value estimate for AO World from £1.37 to £1.25, reflecting updated assumptions for revenue growth, profit margins and future P/E that now point to a more cautious outlook on the stock's potential. What’s in the News for AO World AO World announced a special dividend of 1.75 pence per ordinary share, scheduled to be paid on 31 July 2026 to shareholders on the register at close of business on 10 July 2026.Analysis Article • Jun 27
We Think AO World's (LON:AO.) Profit Is Only A Baseline For What They Can Achieve
Even though AO World plc ( LON:AO. ) posted strong earnings, investors appeared to be underwhelmed. We have done some...
Narrative Update • Jun 15
AO.: Revenue Guidance And Margin Assumptions Will Support Bullish Thesis
AO World's analyst price target has been revised to £1.70. Analysts attribute this change to updated assumptions around revenue growth, profit margins, discount rate and future P/E.Recent updates
Narrative Update • Jul 01
AO.: Dividend And Buybacks Will Support Higher Future Earnings Multiple
Analysts have trimmed their fair value estimate for AO World from £1.37 to £1.25, reflecting updated assumptions for revenue growth, profit margins and future P/E that now point to a more cautious outlook on the stock's potential. What’s in the News for AO World AO World announced a special dividend of 1.75 pence per ordinary share, scheduled to be paid on 31 July 2026 to shareholders on the register at close of business on 10 July 2026.Analysis Article • Jun 27
We Think AO World's (LON:AO.) Profit Is Only A Baseline For What They Can Achieve
Even though AO World plc ( LON:AO. ) posted strong earnings, investors appeared to be underwhelmed. We have done some...Narrative Update • Jun 15
AO.: Revenue Guidance And Margin Assumptions Will Support Bullish Thesis
AO World's analyst price target has been revised to £1.70. Analysts attribute this change to updated assumptions around revenue growth, profit margins, discount rate and future P/E.Narrative Update • Jun 01
AO.: Earnings Guidance And Margin Outlook Will Support Higher Future Multiple
Analysts have nudged their AO World price target slightly higher to £1.37 from £1.37. This reflects small refinements to discount rate, revenue growth, profit margin and future P/E assumptions rather than a major change in their view of the stock.Narrative Update • May 15
AO.: Earnings Guidance And Margin Outlook Will Support Higher Future Multiple
AO World's latest narrative update keeps the fair value steady at £1.37, with analysts pointing to slightly adjusted assumptions for the discount rate, revenue growth, profit margin and future P/E as the main drivers behind the refined price target framework. What's in the News AO World issued earnings guidance for the full year ending 31 March 2026, giving investors a reference point for expectations around the next financial period (Key Developments).Narrative Update • Apr 29
AO.: Higher Margin Outlook Will Support Stronger Earnings Multiple
Narrative Update on AO World The analyst price target for AO World has shifted from £1.05 to £1.37. Analysts point to updated assumptions on revenue growth, profit margins, discount rate and future P/E as the key drivers of this change.
Narrative Update • Apr 14
AO.: Updated Guidance And Steady Fair Value Will Support Future Upside
Analysts have kept AO World's fair value estimate steady at £1.53, with updated assumptions that reflect slightly revised views on discount rate, revenue growth, profit margin and future P/E, rather than a clear shift in overall conviction. What's in the News AO World issued earnings guidance for the full year to 31 March 2026, outlining expectations for the period.Narrative Update • Mar 31
AO.: Higher Profit Margin Assumptions Will Support Stronger Future Returns
Analysts have adjusted their price target for AO World from £1.43 to £1.53, citing updated assumptions around the discount rate, revenue growth, profit margin, and future P/E as key drivers of the revision. Valuation Changes Fair Value: updated from £1.43 to £1.53, indicating a modestly higher assessed value per share.Narrative Update • Mar 17
AO.: Stable Assumptions And Lower Discount Rate Will Support Stronger Future Returns
Analysts have maintained their fair value estimate for AO World at £1.43 per share. Small adjustments to assumptions around the discount rate, revenue growth, profit margin and future P/E have resulted in a broadly unchanged price target profile.Narrative Update • Mar 03
AO.: Lower Discount Rate And Higher P/E Will Support Stronger Future Returns
Analysts have adjusted their price target on AO World to £1.43. The change is linked to updated assumptions around revenue growth, profit margins and a slightly higher future P/E multiple.Narrative Update • Feb 16
AO.: Steady Assumptions And Firm P/E Views Will Support Bullish Outlook
Analysts have trimmed their price target on AO World to £1.70, citing slightly adjusted assumptions for discount rate, revenue growth, profit margin and future P/E to reflect updated views on the company’s risk and earnings profile. Valuation Changes Fair Value: unchanged at £1.70 per share, with no adjustment to the central valuation point.Narrative Update • Feb 02
AO.: Higher Future P/E Assumptions Will Support A More Bullish Outlook
Analysts have revised their price targets for AO World in light of adjusted assumptions around discount rates, revenue growth, profit margins, and a higher implied future P/E multiple. These changes reflect a rebalanced view of the company’s risk and earnings potential.Narrative Update • Jan 19
AO.: Stable Assumptions And Modest Tweaks Will Support Stronger Future Returns
Analysts have modestly adjusted their price target on AO World, with fair value holding at £1.43 as small tweaks to the discount rate, revenue growth, profit margin and future P/E assumptions leave the overall valuation view broadly unchanged. Valuation Changes Fair Value: Fair value per share is unchanged at £1.43, indicating no material shift in the overall valuation outcome.Narrative Update • Jan 05
AO.: Higher Future P/E Assumptions Will Support A More Bullish Outlook
Analysts have raised their price target for AO World from £1.50 to £1.70, citing updated assumptions for fair value, discount rate, revenue growth, profit margin, and future P/E as the key drivers behind the change. Valuation Changes Fair Value: updated from £1.50 to £1.70, representing a modest increase in the assessed share value.Narrative Update • Dec 18
AO.: Share Buybacks Will Drive Stronger Returns Despite Slightly Higher Risk
Analysts have nudged their price target on AO World slightly higher to reflect modestly improved long term earnings expectations, with increased confidence in the company’s ability to sustain its current fair value of £1.43 per share, despite a marginally higher discount rate. What's in the News AO World raised its full year 2025 guidance, now expecting profit before tax to come in around the top end of its recently narrowed GBP 45 million to GBP 50 million range, reinforcing management’s confidence in operational momentum (Corporate Guidance).Narrative Update • Dec 04
AO.: Rising Margins And Buybacks Are Expected To Drive Stronger Returns
Analysts have raised their price target on AO World from approximately £1.30 to £1.43 per share. This reflects expectations for structurally higher profit margins that more than offset slightly slower projected revenue growth and a modestly higher discount rate.Analysis Article • Dec 04
Some May Be Optimistic About AO World's (LON:AO.) Earnings
AO World plc's ( LON:AO. ) stock was strong despite it releasing a soft earnings report last week. We think that...Analysis Article • Jun 18
Is Now The Time To Look At Buying AO World plc (LON:AO.)?
AO World plc ( LON:AO. ), might not be a large cap stock, but it saw a decent share price growth of 13% on the LSE over...Analysis Article • May 20
Investors Should Be Encouraged By AO World's (LON:AO.) Returns On Capital
If you're not sure where to start when looking for the next multi-bagger, there are a few key trends you should keep an...
New Narrative • Jan 25
Recycling Initiatives And Vertical Integration Will Drive Future Profitability
Expansion of subscription-based model and vertical integration is set to improve customer loyalty, revenue, and address inflationary pressures.Analysis Article • Jul 05
Shareholders Should Be Pleased With AO World plc's (LON:AO.) Price
With a price-to-earnings (or "P/E") ratio of 27.5x AO World plc ( LON:AO. ) may be sending very bearish signals at the...Analysis Article • Jul 05
We Think AO World's (LON:AO.) Solid Earnings Are Understated
AO World plc's ( LON:AO. ) solid earnings announcement recently didn't do much to the stock price. We did some digging...Analysis Article • Jun 06
Returns on Capital Paint A Bright Future For AO World (LON:AO.)
What are the early trends we should look for to identify a stock that could multiply in value over the long term...Analysis Article • Mar 29
AO World plc's (LON:AO.) Price Is Out Of Tune With Revenues
With a median price-to-sales (or "P/S") ratio of close to 0.3x in the Specialty Retail industry in the United Kingdom...Analysis Article • Jan 05
Is AO World plc (LON:AO.) Worth UK£0.9 Based On Its Intrinsic Value?
Key Insights The projected fair value for AO World is UK£0.68 based on 2 Stage Free Cash Flow to Equity AO World's...Analysis Article • Oct 25
There's Been No Shortage Of Growth Recently For AO World's (LON:AO.) Returns On Capital
Did you know there are some financial metrics that can provide clues of a potential multi-bagger? Amongst other things...Analysis Article • Sep 13
What AO World plc's (LON:AO.) P/S Is Not Telling You
There wouldn't be many who think AO World plc's ( LON:AO. ) price-to-sales (or "P/S") ratio of 0.5x is worth a mention...Analysis Article • Jun 07
Are Investors Undervaluing AO World plc (LON:AO.) By 20%?
Key Insights Using the 2 Stage Free Cash Flow to Equity, AO World fair value estimate is UK£0.88 AO World is estimated...Analysis Article • Mar 01
Estimating The Intrinsic Value Of AO World plc (LON:AO.)
Key Insights The projected fair value for AO World is UK£0.81 based on 2 Stage Free Cash Flow to Equity Current share...Analysis Article • Jan 05
AO World (LON:AO.) Is Making Moderate Use Of Debt
Warren Buffett famously said, 'Volatility is far from synonymous with risk.' So it seems the smart money knows that...Shareholder Returns
| AO. | GB Specialty Retail | GB Market | |
|---|---|---|---|
| 7D | 6.0% | 0.03% | 1.7% |
| 1Y | 0% | -2.6% | 19.6% |
Return vs Industry: AO. exceeded the UK Specialty Retail industry which returned -2.6% over the past year.
Return vs Market: AO. underperformed the UK Market which returned 19.6% over the past year.
Price Volatility
| AO. volatility | |
|---|---|
| AO. Average Weekly Movement | 4.9% |
| Specialty Retail Industry Average Movement | 5.8% |
| Market Average Movement | 5.3% |
| 10% most volatile stocks in GB Market | 10.7% |
| 10% least volatile stocks in GB Market | 2.9% |
Stable Share Price: AO. has not had significant price volatility in the past 3 months compared to the UK market.
Volatility Over Time: AO.'s weekly volatility (5%) has been stable over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 2000 | 2,892 | John Roberts | www.ao-world.com |
AO World plc, together with its subsidiaries, engages in the online retailing of domestic appliances and ancillary services in the United Kingdom and Germany. It retails fridges and freezers, laundry products, and dishwashers, as well as smart tech, computing, AV, consumer electronics, gaming and smart home products, and TV and entertainment products through its e-commerce platforms. The company also engages in the production of content, including imagery, videos, how-to guides and lifestyle contents, and energy efficiency ratings; and operation of waste electrical and electronic equipment (WEEE) and plastics recycling facilities, as well as distribution centers.
AO World plc Fundamentals Summary
| AO. fundamental statistics | |
|---|---|
| Market cap | UK£539.37m |
| Earnings (TTM) | UK£35.90m |
| Revenue (TTM) | UK£1.27b |
15.1x
P/E Ratio0.4x
P/S RatioIs AO. overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| AO. income statement (TTM) | |
|---|---|
| Revenue | UK£1.27b |
| Cost of Revenue | UK£950.50m |
| Gross Profit | UK£316.10m |
| Other Expenses | UK£280.20m |
| Earnings | UK£35.90m |
Last Reported Earnings
Mar 31, 2026
Next Earnings Date
n/a
| Earnings per share (EPS) | 0.064 |
| Gross Margin | 24.96% |
| Net Profit Margin | 2.83% |
| Debt/Equity Ratio | 1.0% |
How did AO. perform over the long term?
See historical performance and comparisonCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/07/07 17:45 |
| End of Day Share Price | 2026/07/07 00:00 |
| Earnings | 2026/03/31 |
| Annual Earnings | 2026/03/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
| |
| Ownership | 10 years |
| |
| Management | 10 years |
| |
| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
AO World plc is covered by 9 analysts. 4 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Caroline Gulliver | Equity Development Limited |
| Charlie Rothbarth | HSBC |
| Kate Calvert | Investec Bank plc (UK) |