Baozun Inc.

LSE:0HLU Stock Report

Market Cap: US$160.3m

Baozun Valuation

Is 0HLU undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

5/6

Valuation Score 5/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Sales vs Peers

  • Price-To-Sales vs Industry

  • Price-To-Sales vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of 0HLU when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: 0HLU ($2.91) is trading below our estimate of fair value ($12.08)

Significantly Below Fair Value: 0HLU is trading below fair value by more than 20%.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for 0HLU?

Key metric: As 0HLU is unprofitable we use its Price-To-Sales Ratio for relative valuation analysis.

The above table shows the Price to Sales ratio for 0HLU. This is calculated by dividing 0HLU's market cap by their current revenue.
What is 0HLU's PS Ratio?
PS Ratio0.1x
SalesCN¥9.21b
Market CapCN¥1.17b

Price to Sales Ratio vs Peers

How does 0HLU's PS Ratio compare to its peers?

The above table shows the PS ratio for 0HLU vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PSEstimated GrowthMarket Cap
Peer Average0.3x
THG THG
0.3x3.5%UK£660.4m
BME B&M European Value Retail
0.6x6.5%UK£3.6b
SMK Samarkand Group
0.1xn/aUK£1.8m
SNWS Smiths News
0.1x-5.0%UK£161.0m
0HLU Baozun
0.1x4.7%US$160.3m

Price-To-Sales vs Peers: 0HLU is good value based on its Price-To-Sales Ratio (0.1x) compared to the peer average (0.3x).

Price to Sales Ratio vs Industry

How does 0HLU's PS Ratio compare vs other companies in the European Multiline Retail Industry?

4 CompaniesPrice / SalesEstimated GrowthMarket Cap
Industry Avg.0.9x9.8%
0HLU Baozun
 0.1x4.7%US$160.34m
0HLU 0.1xIndustry Avg. 0.9xNo. of Companies4PS00.61.21.82.43+
4 CompaniesEstimated GrowthMarket Cap
Industry Avg.0.9x6.8%
0HLU Baozun
 0.1x96.5%US$160.34m
No more companies

Price-To-Sales vs Industry: 0HLU is good value based on its Price-To-Sales Ratio (0.1x) compared to the European Multiline Retail industry average (0.9x).

Price to Sales Ratio vs Fair Ratio

What is 0HLU's PS Ratio compared to its Fair PS Ratio? This is the expected PS Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

0HLU PS Ratio vs Fair Ratio.
Fair Ratio
Current PS Ratio0.1x
Fair PS Ratio0.3x

Price-To-Sales vs Fair Ratio: 0HLU is good value based on its Price-To-Sales Ratio (0.1x) compared to the estimated Fair Price-To-Sales Ratio (0.3x).

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst 0HLU forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentUS$2.91
US$3.49
+19.8%
20.7%US$4.38US$2.49n/a7
Dec ’25US$2.55
US$3.38
+32.4%
22.7%US$4.40US$2.45n/a8
Nov ’25US$3.05
US$3.19
+4.7%
22.6%US$4.22US$2.19n/a9
Oct ’25US$3.57
US$3.12
-12.6%
22.5%US$4.26US$2.21n/a9
Sep ’25US$2.39
US$3.24
+35.7%
21.0%US$4.23US$2.20n/a10
Aug ’25US$2.30
US$3.42
+48.7%
22.7%US$4.92US$2.48n/a10
Jul ’25US$2.41
US$3.44
+42.8%
22.8%US$4.93US$2.49n/a10
Jun ’25US$2.67
US$3.44
+28.9%
22.8%US$4.93US$2.49n/a10
May ’25US$2.67
US$3.38
+26.5%
21.9%US$4.91US$2.49n/a10
Apr ’25US$2.33
US$3.39
+45.4%
22.0%US$4.92US$2.49n/a10
Mar ’25US$2.41
US$4.26
+76.8%
27.9%US$6.89US$3.00n/a10
Feb ’25US$2.27
US$4.42
+94.7%
24.5%US$6.86US$3.08n/a10
Jan ’25US$2.77
US$7.66
+176.4%
131.4%US$39.29US$3.13US$2.7411
Dec ’24US$2.80
US$7.82
+179.2%
122.6%US$38.96US$3.11US$2.5512
Nov ’24US$2.88
US$8.33
+189.2%
109.3%US$38.05US$4.14US$3.0512
Oct ’24US$3.14
US$8.40
+167.5%
108.1%US$38.04US$4.14US$3.5712
Sep ’24US$4.12
US$8.39
+103.6%
108.5%US$38.18US$4.15US$2.3912
Aug ’24US$4.88
US$8.92
+82.9%
107.3%US$38.74US$4.43US$2.3011
Jul ’24US$4.02
US$9.04
+125.1%
105.8%US$38.84US$4.44US$2.4111
Jun ’24US$4.08
US$8.66
+112.1%
107.9%US$39.13US$3.96US$2.6712
May ’24US$4.61
US$9.60
+108.3%
98.2%US$40.23US$4.08US$2.6712
Apr ’24US$5.72
US$9.76
+70.6%
92.4%US$40.47US$4.10US$2.3313
Mar ’24US$6.46
US$10.68
+65.4%
84.2%US$39.98US$4.17US$2.4112
Feb ’24US$7.91
US$10.80
+36.7%
87.0%US$41.25US$4.31US$2.2712
Jan ’24US$5.31
US$9.34
+76.0%
100.1%US$39.72US$4.17US$2.7712

Analyst Forecast: Target price is more than 20% higher than the current share price, but analysts are not within a statistically confident range of agreement.

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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2025/01/02 01:57
End of Day Share Price 2025/01/02 00:00
Earnings2024/09/30
Annual Earnings2023/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on .

Analyst Sources

Baozun Inc. is covered by 25 analysts. 7 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Michael MengBOCI Research Ltd.
Lixin JuBofA Global Research
Natalie WuChina International Capital Corporation Limited