Amazon.com Valuation

Is AMZD undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

4/6

Valuation Score 4/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of AMZD when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Discounted Cash Flow
Simply Wall St
€255.97
Fair Value
37.6% undervalued intrinsic discount
66
Number of Analysts

Below Fair Value: AMZD (€159.74) is trading below our estimate of fair value (€255.97)

Significantly Below Fair Value: AMZD is trading below fair value by more than 20%.


Key Valuation Metric

Which metric is best to use when looking at relative valuation for AMZD?

Key metric: As AMZD is profitable we use its Price-To-Earnings Ratio for relative valuation analysis.

The above table shows the Price to Earnings ratio for AMZD. This is calculated by dividing AMZD's market cap by their current earnings.
What is AMZD's PE Ratio?
PE Ratio33.9x
EarningsUS$59.25b
Market CapUS$1.98t

Price to Earnings Ratio vs Peers

How does AMZD's PE Ratio compare to its peers?

The above table shows the PE ratio for AMZD vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PEEstimated GrowthMarket Cap
Peer Average14.8x
NXT NEXT
19.1x4.9%UK£13.9b
BME B&M European Value Retail
10.1x5.0%UK£3.3b
BABA Alibaba Group Holding
16.5x9.6%US$270.9b
PRX Prosus
13.4x0.5%€92.0b
AMZD Amazon.com
33.4x16.2%€1.9t

Price-To-Earnings vs Peers: AMZD is expensive based on its Price-To-Earnings Ratio (33.4x) compared to the peer average (14.6x).


Price to Earnings Ratio vs Industry

How does AMZD's PE Ratio compare vs other companies in the Global Multiline Retail Industry?

4 CompaniesPrice / EarningsEstimated GrowthMarket Cap
No. of Companies19PE01224364860+
4 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Earnings vs Industry: AMZD is expensive based on its Price-To-Earnings Ratio (33.4x) compared to the Global Multiline Retail industry average (19.4x).


Price to Earnings Ratio vs Fair Ratio

What is AMZD's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

AMZD PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio33.9x
Fair PE Ratio42.1x

Price-To-Earnings vs Fair Ratio: AMZD is good value based on its Price-To-Earnings Ratio (33.4x) compared to the estimated Fair Price-To-Earnings Ratio (41.9x).


Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst AMZD forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
Current€165.30
€216.16
+30.8%
10.1%€252.42€171.50n/a66
Apr ’26€175.92
€244.36
+38.9%
6.9%€282.84€187.63n/a67
Mar ’26€200.65
€253.31
+26.2%
6.4%€290.98€193.03n/a64
Feb ’26€227.50
€240.28
+5.6%
9.6%€295.20€192.94n/a64
Jan ’26n/a
€230.39
0%
8.8%€273.14€172.51n/a64
Dec ’25€195.82
€223.83
+14.3%
7.4%€272.03€171.81n/a64
Nov ’25€184.48
€210.91
+14.3%
8.5%€263.00€166.10n/a62
Oct ’25€167.56
€198.19
+18.3%
7.8%€238.00€161.66n/a59
Sep ’25€155.22
€197.66
+27.3%
7.0%€226.63€162.52n/a58
Aug ’25€175.54
€205.81
+17.2%
6.7%€231.25€166.50n/a59
Jul ’25€180.70
€204.59
+13.2%
6.0%€228.17€167.63n/a58
Jun ’25€164.12
€202.32
+23.3%
6.0%€226.23€166.21n/a57
May ’25€170.36
€201.58
+18.3%
6.7%€229.15€149.65n/a57
Apr ’25€166.42
€192.43
+15.6%
6.5%€214.13€139.65€175.9256
Mar ’25€160.84
€188.45
+17.2%
8.2%€212.54€138.62€200.6556
Feb ’25€145.30
€170.12
+17.1%
9.0%€212.36€138.50€227.5052
Jan ’25€138.88
€160.92
+15.9%
10.2%€208.84€124.21n/a53
Dec ’24€134.22
€159.94
+19.2%
9.9%€211.49€125.79€195.8252
Nov ’24€121.92
€163.19
+33.9%
10.1%€217.67€128.71€184.4851
Oct ’24€119.56
€159.88
+33.7%
10.6%€215.37€126.41€167.5649
Sep ’24€124.30
€155.63
+25.2%
11.2%€210.61€118.95€155.2251
Aug ’24€120.94
€133.86
+10.7%
13.1%€200.07€90.03€175.5452
Jul ’24n/a
€130.98
0%
13.5%€201.56€82.46€180.7051
Jun ’24n/a
€128.97
0%
13.8%€205.06€83.89€164.1247
May ’24n/a
€126.44
0%
14.3%€200.53€82.04€170.3648
Apr ’24n/a
€129.27
0%
14.4%€206.29€84.39€166.4249
AnalystConsensusTarget
Consensus Narrative from 66 Analysts
€210.47
Fair Value
24.1% undervalued intrinsic discount
66
Number of Analysts

Analyst Forecast: Target price is more than 20% higher than the current share price and analysts are within a statistically confident range of agreement.


Discover undervalued companies

Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2025/04/25 22:30
End of Day Share Price 2025/04/25 00:00
Earnings2024/12/31
Annual Earnings2024/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Amazon.com, Inc. is covered by 99 analysts. 65 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Kadambari DaptardarAccountability Research Corporation
Rocco StraussArete Research Services LLP
James KelleherArgus Research Company