MYSL Stock Overview
MySale Group plc operates as an online retailer with online flash sales and retail websites in Australia, New Zealand, and South-East Asia.
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Price History & Performance
|Historical stock prices|
|Current Share Price||UK£0.053|
|52 Week High||UK£0.10|
|52 Week Low||UK£0.052|
|1 Month Change||-12.40%|
|3 Month Change||-37.46%|
|1 Year Change||-42.23%|
|3 Year Change||-74.08%|
|5 Year Change||-95.58%|
|Change since IPO||-97.49%|
Recent News & Updates
We Think MySale Group (LON:MYSL) Can Easily Afford To Drive Business Growth
Even when a business is losing money, it's possible for shareholders to make money if they buy a good business at the...
MySale Group plc's (LON:MYSL) Intrinsic Value Is Potentially 85% Above Its Share Price
Does the May share price for MySale Group plc ( LON:MYSL ) reflect what it's really worth? Today, we will estimate the...
At UK£0.096, Is MySale Group plc (LON:MYSL) Worth Looking At Closely?
MySale Group plc ( LON:MYSL ), is not the largest company out there, but it saw a double-digit share price rise of over...
|MYSL||GB Online Retail||GB Market|
Return vs Industry: MYSL exceeded the UK Online Retail industry which returned -65.4% over the past year.
Return vs Market: MYSL underperformed the UK Market which returned 8.7% over the past year.
|MYSL Average Weekly Movement||11.2%|
|Online Retail Industry Average Movement||6.5%|
|Market Average Movement||5.0%|
|10% most volatile stocks in GB Market||10.8%|
|10% least volatile stocks in GB Market||2.5%|
Stable Share Price: MYSL is more volatile than 90% of UK stocks over the past 3 months, typically moving +/- 11% a week.
Volatility Over Time: MYSL's weekly volatility (11%) has been stable over the past year, but is still higher than 75% of UK stocks.
About the Company
MySale Group plc operates as an online retailer with online flash sales and retail websites in Australia, New Zealand, and South-East Asia. The company operates online shopping outlets, which offers consumer products, such as ladies, men’s, and children’s fashion clothing, as well as accessories, beauty products, and homeware items. Its flash sales websites include OzSale, BuyInvite, DealsDirect, OO, Top Buy, and IdentityDirect in Australia; NzSale, Buyinvite, and IdentityDirect in New Zealand; SingSale in Singapore; and MySale in Malaysia and Hong Kong, as well as retail brands, such as Deals Direct, OO.com, and Top Buy in Australia.
MySale Group Fundamentals Summary
|MYSL fundamental statistics|
Is MYSL overvalued?See Fair Value and valuation analysis
Earnings & Revenue
|MYSL income statement (TTM)|
|Cost of Revenue||AU$71.48m|
Last Reported Earnings
Jun 30, 2021
Next Earnings Date
|Earnings per share (EPS)||-0.0089|
|Net Profit Margin||-7.17%|
How did MYSL perform over the long term?See historical performance and comparison
Is MySale Group undervalued compared to its fair value and its price relative to the market?
Undervalued compared to fair value
Share Price vs. Fair Value
Below Fair Value: MYSL (£0.05) is trading below our estimate of fair value (£0.14)
Significantly Below Fair Value: MYSL is trading below fair value by more than 20%.
Price To Earnings Ratio
PE vs Industry: MYSL is unprofitable, so we can't compare its PE Ratio to the UK Online Retail industry average.
PE vs Market: MYSL is unprofitable, so we can't compare its PE Ratio to the UK market.
Price to Earnings Growth Ratio
PEG Ratio: Insufficient data to calculate MYSL's PEG Ratio to determine if it is good value.
Price to Book Ratio
PB vs Industry: MYSL is overvalued based on its PB Ratio (4.2x) compared to the GB Online Retail industry average (3x).
How is MySale Group forecast to perform in the next 1 to 3 years based on estimates from 2 analysts?
Forecasted Retail industry annual growth in earnings
Earnings and Revenue Growth Forecasts
Analyst Future Growth Forecasts
Earnings vs Savings Rate: Insufficient data to determine if MYSL's forecast earnings growth is above the savings rate (0.9%).
Earnings vs Market: Insufficient data to determine if MYSL's earnings are forecast to grow faster than the UK market
High Growth Earnings: Insufficient data to determine if earnings are expected to grow significantly over the next 3 years.
Revenue vs Market: Insufficient data to determine if MYSL's revenue is forecast to grow faster than the UK market.
High Growth Revenue: Insufficient data to determine if MYSL's revenue is forecast to grow faster than 20% per year.
Earnings per Share Growth Forecasts
Future Return on Equity
Future ROE: Insufficient data to determine if MYSL's Return on Equity is forecast to be high in 3 years time
How has MySale Group performed over the past 5 years?
Historical annual earnings growth
Earnings and Revenue History
Quality Earnings: MYSL is currently unprofitable.
Growing Profit Margin: MYSL is currently unprofitable.
Past Earnings Growth Analysis
Earnings Trend: MYSL is unprofitable, and losses have increased over the past 5 years at a rate of 33.8% per year.
Accelerating Growth: Unable to compare MYSL's earnings growth over the past year to its 5-year average as it is currently unprofitable
Earnings vs Industry: MYSL is unprofitable, making it difficult to compare its past year earnings growth to the Online Retail industry (-24.9%).
Return on Equity
High ROE: MYSL has a negative Return on Equity (-37.21%), as it is currently unprofitable.
How is MySale Group's financial position?
Financial Position Analysis
Short Term Liabilities: MYSL's short term assets (A$19.4M) do not cover its short term liabilities (A$25.1M).
Long Term Liabilities: MYSL's short term assets (A$19.4M) exceed its long term liabilities (A$4.3M).
Debt to Equity History and Analysis
Debt Level: MYSL is debt free.
Reducing Debt: MYSL has no debt compared to 5 years ago when its debt to equity ratio was 8.3%.
Cash Runway Analysis
For companies that have on average been loss making in the past we assess whether they have at least 1 year of cash runway.
Stable Cash Runway: MYSL has sufficient cash runway for more than a year based on its current free cash flow.
Forecast Cash Runway: Insufficient data to determine if MYSL has enough cash runway if its free cash flow continues to grow or shrink based on historical rates.
What is MySale Group current dividend yield, its reliability and sustainability?
Dividend Yield vs Market
Notable Dividend: Unable to evaluate MYSL's dividend yield against the bottom 25% of dividend payers, as the company has not reported any recent payouts.
High Dividend: Unable to evaluate MYSL's dividend yield against the top 25% of dividend payers, as the company has not reported any recent payouts.
Stability and Growth of Payments
Stable Dividend: Insufficient data to determine if MYSL's dividends per share have been stable in the past.
Growing Dividend: Insufficient data to determine if MYSL's dividend payments have been increasing.
Current Payout to Shareholders
Dividend Coverage: Insufficient data to calculate payout ratio to determine if its dividend payments are covered by earnings.
Future Payout to Shareholders
Future Dividend Coverage: No need to calculate the sustainability of MYSL's dividend in 3 years as they are not forecast to pay a notable one for the UK market.
How experienced are the management team and are they aligned to shareholders interests?
Average management tenure
Kalman Polak (43 yo)
Mr. Kalman Polak serves as Chief Executive Officer and Executive Director of MySale Group plc since October 5, 2021. He has worked with MySale Group as Chief Commercial Officer on a consultancy basis. He s...
Experienced Management: MYSL's management team is not considered experienced ( 0.3 years average tenure), which suggests a new team.
Experienced Board: MYSL's board of directors are not considered experienced ( 2.3 years average tenure), which suggests a new board.
Who are the major shareholders and have insiders been buying or selling?
Insider Trading Volume
Insider Buying: Insufficient data to determine if insiders have bought more shares than they have sold in the past 3 months.
Dilution of Shares: Shareholders have been diluted in the past year, with total shares outstanding growing by 3.5%.
MySale Group plc's employee growth, exchange listings and data sources
- Name: MySale Group plc
- Ticker: MYSL
- Exchange: AIM
- Founded: 2007
- Industry: Internet and Direct Marketing Retail
- Sector: Retail
- Implied Market Cap: UK£50.291m
- Shares outstanding: 948.88m
- Website: https://www.mysalegroup.com
Number of Employees
- MySale Group plc
- 122-126 Old Pittwater Road
- Suite 2, Level 2
- New South Wales
Company Analysis and Financial Data Status
|Data||Last Updated (UTC time)|
|Company Analysis||2022/01/21 23:54|
|End of Day Share Price||2022/01/21 00:00|
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.