AIM:MYSL

Stock Analysis Report

Executive Summary

MySale Group plc operates as an online retailer with online flash sales and retail Websites.


Snowflake Analysis

Overvalued with worrying balance sheet.

Share Price & News

How has MySale Group's share price performed over time and what events caused price changes?


Latest Share Price and Events

Stable Share Price: MYSL's share price has been volatile over the past 3 months.


Market Performance


7 Day Return

-5.1%

MYSL

-0.2%

GB Online Retail

-2.2%

GB Market


1 Year Return

-86.8%

MYSL

-11.3%

GB Online Retail

-25.9%

GB Market

Return vs Industry: MYSL underperformed the UK Online Retail industry which returned -11% over the past year.

Return vs Market: MYSL underperformed the UK Market which returned -25.2% over the past year.


Shareholder returns

MYSLIndustryMarket
7 Day-5.1%-0.2%-2.2%
30 Day-52.4%-13.4%-21.7%
90 Day-60.2%-16.5%-29.6%
1 Year-86.8%-86.8%-10.7%-11.3%-22.2%-25.9%
3 Year-98.3%-98.3%32.8%29.8%-16.1%-26.6%
5 Year-96.6%-96.6%58.9%53.1%-4.6%-26.2%

Price Volatility Vs. Market

How volatile is MySale Group's share price compared to the market and industry in the last 5 years?


Simply Wall St News

Valuation

Is MySale Group undervalued compared to its fair value and its price relative to the market?

1.42x

Price to Book (PB) ratio


Share Price vs. Fair Value

Below Fair Value: Insufficient data to calculate MYSL's fair value to establish if it is undervalued.

Significantly Below Fair Value: Insufficient data to calculate MYSL's fair value to establish if it is undervalued.


Price To Earnings Ratio

PE vs Industry: MYSL is unprofitable, so we can't compare its PE Ratio to the Online Retail industry average.

PE vs Market: MYSL is unprofitable, so we can't compare its PE Ratio to the UK market.


Price to Earnings Growth Ratio

PEG Ratio: Insufficient data to calculate MYSL's PEG Ratio to determine if it is good value.


Price to Book Ratio

PB vs Industry: MYSL is good value based on its PB Ratio (1.4x) compared to the GB Online Retail industry average (2x).


Next Steps

Future Growth

How is MySale Group forecast to perform in the next 1 to 3 years based on estimates from 0 analysts?

42.9%

Forecasted Retail industry annual growth in earnings


In this section we usually present revenue and earnings growth projections based on the consensus estimates of professional analysts to help investors understand the company’s ability to generate profit. But as MySale Group has not provided enough past data and has no analyst forecast, its future earnings cannot be reliably calculated by extrapolating past data or using analyst predictions.

This is quite a rare situation as 97% of companies covered by SimplyWall St do have past financial data.


Next Steps

Past Performance

How has MySale Group performed over the past 5 years?

25.2%

Historical annual earnings growth


Earnings and Revenue History

Quality Earnings: MYSL is currently unprofitable.

Growing Profit Margin: MYSL is currently unprofitable.


Past Earnings Growth Analysis

Earnings Trend: MYSL is unprofitable, but has reduced losses over the past 5 years at a rate of 25.2% per year.

Accelerating Growth: Unable to compare MYSL's earnings growth over the past year to its 5-year average as it is currently unprofitable

Earnings vs Industry: MYSL is unprofitable, making it difficult to compare its past year earnings growth to the Online Retail industry (-7.2%).


Return on Equity

High ROE: MYSL has a negative Return on Equity (-1695.94%), as it is currently unprofitable.


Next Steps

Financial Health

How is MySale Group's financial position?


Financial Position Analysis

Short Term Liabilities: MYSL's short term assets (A$31.5M) do not cover its short term liabilities (A$66.2M).

Long Term Liabilities: MYSL's short term assets (A$31.5M) exceed its long term liabilities (A$231.0K).


Debt to Equity History and Analysis

Debt Level: MYSL's debt to equity ratio (448.2%) is considered high.

Reducing Debt: MYSL's debt to equity ratio has increased from 1.5% to 448.2% over the past 5 years.


Balance Sheet

Inventory Level: MYSL has a high level of physical assets or inventory.

Debt Coverage by Assets: MYSL's debt is covered by short term assets (assets are 1.7x debt).


Cash Runway Analysis

For companies that have on average been loss making in the past we assess whether they have at least 1 year of cash runway.

Stable Cash Runway: Insufficient data to determine if MYSL has enough cash runway based on its current free cash flow.

Forecast Cash Runway: Insufficient data to determine if MYSL has enough cash runway if its free cash flow continues to grow or shrink based on historical rates.


Next Steps

Dividend

What is MySale Group's current dividend yield, its reliability and sustainability?


Dividend Yield vs Market

Notable Dividend: Unable to evaluate MYSL's dividend yield against the bottom 25% of dividend payers, as the company has not reported any payouts.

High Dividend: Unable to evaluate MYSL's dividend yield against the top 25% of dividend payers, as the company has not reported any payouts.


Stability and Growth of Payments

Stable Dividend: Insufficient data to determine if MYSL's dividends per share have been stable in the past.

Growing Dividend: Insufficient data to determine if MYSL's dividend payments have been increasing.


Current Payout to Shareholders

Dividend Coverage: Insufficient data to calculate payout ratio to determine if its dividend payments are covered by earnings.


Future Payout to Shareholders

Future Dividend Coverage: No need to calculate the sustainability of MYSL's dividend in 3 years as they are not forecast to pay a notable one for the UK market.


Next Steps

Management

How experienced are the management team and are they aligned to shareholders interests?

5.3yrs

Average management tenure


CEO

Carl Jackson (56yo)

no data

Tenure

AU$376,732

Compensation

Mr. Carl William Jackson serves as the Chief Executive Officer at MySale Group plc. Mr. Jackson serves as the Chief Operating Officer and Director at OZSALE Pty Limited. He joined the MySale Group in 2009  ...


CEO Compensation Analysis

Compensation vs Market: Carl's total compensation ($USD0.00) is below average for companies of similar size in the UK market ($USD337.19K).

Compensation vs Earnings: Carl's compensation has been consistent with company performance over the past year.


Leadership Team

NamePositionTenureCompensationOwnership
Carl Jackson
CEO & Executive Directorno dataAU$376.73k0.46% A$67.7k
Mats Weiss
CFO & Director0.083yrno datano data
Gavin Cliffe
Chief Technology Officer10.83yrsno datano data
Graeme Burns
Corporate Development Director5.25yrsno datano data
James Lees
Head of Digital Marketing Acquisition & Data Analyticsno datano datano data
Maarit Piisila
Group Financial Controllerno datano datano data

5.3yrs

Average Tenure

46yo

Average Age

Experienced Management: MYSL's management team is seasoned and experienced (5.3 years average tenure).


Board Members

NamePositionTenureCompensationOwnership
Carl Jackson
CEO & Executive Directorno dataAU$376.73k0.46% A$67.7k
Mats Weiss
CFO & Director0.083yrno datano data
Dow Famulak
Independent Non-Executive Director0.33yrno data0.14% A$19.9k
Charles Alistair Butler
Chairman2.25yrsAU$31.04k0.0021% A$307.6
Wally Muhieddine
Independent Non-Executive Director0.33yrno datano data

0.3yrs

Average Tenure

50yo

Average Age

Experienced Board: MYSL's board of directors are not considered experienced ( 0.3 years average tenure), which suggests a new board.


Ownership

Who are the major shareholders and have insiders been buying or selling?


Insider Trading Volume

Insider Buying: Insufficient data to determine if insiders have bought more shares than they have sold in the past 3 months.


Recent Insider Transactions

Ownership Breakdown

Dilution of Shares: Shareholders have not been meaningfully diluted in the past year.


Top Shareholders

Company Information

MySale Group plc's company bio, employee growth, exchange listings and data sources


Key Information

  • Name: MySale Group plc
  • Ticker: MYSL
  • Exchange: AIM
  • Founded: 2007
  • Industry: Internet and Direct Marketing Retail
  • Sector: Retail
  • Market Cap: UK£14.647m
  • Shares outstanding: 791.71m
  • Website: https://www.mysalegroup.com

Number of Employees


Location

  • MySale Group plc
  • 3/120 Old Pittwater Road
  • Brookvale
  • New South Wales
  • 2100
  • Australia

Listings

TickerExchangePrimary SecuritySecurity TypeCountryCurrencyListed on
MYSLAIM (London Stock Exchange AIM Market)YesOrdinary SharesGBGBPJun 2014
2MYBST (Boerse-Stuttgart)YesOrdinary SharesDEEURJun 2014
MYRP.FOTCPK (Pink Sheets LLC)YesOrdinary SharesUSUSDJun 2014

Biography

MySale Group plc operates as an online retailer with online flash sales and retail Websites. The company, through its online shopping outlets, offer consumer products, such as ladies, men’s, and children’s fashion clothing, as well as accessories, health and beauty products, and homeware items. Its flash sales brands include OzSale and BuyInvite in Australia; NzSale in New Zealand; SingSale in Singapore; MySale in Australia, New Zealand, Malaysia, Thailand, the Philippines, the United Kingdom, and Hong Kong; and Cocosa in the United Kingdom, Australia, and New Zealand, as well as retail brands, such as Deals Direct, OO.com.au, and Top Buy in Australia. The company was founded in 2007 and is headquartered in Brookvale, Australia. 


Company Analysis and Financial Data Status

All financial data provided by Standard & Poor's Capital IQ.
DataLast Updated (UTC time)
Company Analysis2020/04/04 01:01
End of Day Share Price2020/04/03 00:00
Earnings2019/06/30
Annual Earnings2019/06/30


Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.