At UK£0.096, Is MySale Group plc (LON:MYSL) Worth Looking At Closely?

By
Simply Wall St
Published
February 21, 2021
AIM:MYSL
Source: Shutterstock

MySale Group plc (LON:MYSL), is not the largest company out there, but it saw a double-digit share price rise of over 10% in the past couple of months on the AIM. Less-covered, small caps sees more of an opportunity for mispricing due to the lack of information available to the public, which can be a good thing. So, could the stock still be trading at a low price relative to its actual value? Let’s take a look at MySale Group’s outlook and value based on the most recent financial data to see if the opportunity still exists.

View our latest analysis for MySale Group

Is MySale Group still cheap?

Great news for investors – MySale Group is still trading at a fairly cheap price. My valuation model shows that the intrinsic value for the stock is £0.14, but it is currently trading at UK£0.096 on the share market, meaning that there is still an opportunity to buy now. What’s more interesting is that, MySale Group’s share price is quite volatile, which gives us more chances to buy since the share price could sink lower (or rise higher) in the future. This is based on its high beta, which is a good indicator for how much the stock moves relative to the rest of the market.

What does the future of MySale Group look like?

earnings-and-revenue-growth
AIM:MYSL Earnings and Revenue Growth February 22nd 2021

Future outlook is an important aspect when you’re looking at buying a stock, especially if you are an investor looking for growth in your portfolio. Although value investors would argue that it’s the intrinsic value relative to the price that matter the most, a more compelling investment thesis would be high growth potential at a cheap price. However, with a relatively muted profit growth of 7.3% expected over the next year, growth doesn’t seem like a key driver for a buy decision for MySale Group, at least in the short term.

What this means for you:

Are you a shareholder? Even though growth is relatively muted, since MYSL is currently undervalued, it may be a great time to accumulate more of your holdings in the stock. However, there are also other factors such as financial health to consider, which could explain the current undervaluation.

Are you a potential investor? If you’ve been keeping an eye on MYSL for a while, now might be the time to make a leap. Its future outlook isn’t fully reflected in the current share price yet, which means it’s not too late to buy MYSL. But before you make any investment decisions, consider other factors such as the track record of its management team, in order to make a well-informed investment decision.

With this in mind, we wouldn't consider investing in a stock unless we had a thorough understanding of the risks. Case in point: We've spotted 3 warning signs for MySale Group you should be mindful of and 1 of them shouldn't be ignored.

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