boohoo group Valuation

Is BOO undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

5/6

Valuation Score 5/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Sales vs Peers

  • Price-To-Sales vs Industry

  • Price-To-Sales vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of BOO when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: BOO (£0.31) is trading below our estimate of fair value (£1.04)

Significantly Below Fair Value: BOO is trading below fair value by more than 20%.


Key Valuation Metric

Which metric is best to use when looking at relative valuation for BOO?

Key metric: As BOO is unprofitable we use its Price-To-Sales Ratio for relative valuation analysis.

The above table shows the Price to Sales ratio for BOO. This is calculated by dividing BOO's market cap by their current revenue.
What is BOO's PS Ratio?
PS Ratio0.3x
SalesUK£1.35b
Market CapUK£387.80m

Price to Sales Ratio vs Peers

How does BOO's PS Ratio compare to its peers?

The above table shows the PS ratio for BOO vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PSEstimated GrowthMarket Cap
Peer Average0.3x
ASC ASOS
0.1x3.1%UK£437.8m
BWNG N Brown Group
0.3x0.6%UK£171.0m
SHOE Shoe Zone
0.4x0.9%UK£68.2m
MTC Mothercare
0.4x-1.4%UK£24.5m
BOO boohoo group
0.3x3.2%UK£387.8m

Price-To-Sales vs Peers: BOO is good value based on its Price-To-Sales Ratio (0.3x) compared to the peer average (0.3x).


Price to Sales Ratio vs Industry

How does BOO's PS Ratio compare vs other companies in the GB Specialty Retail Industry?

8 CompaniesPrice / SalesEstimated GrowthMarket Cap
VTU Vertu Motors
0.04x5.8%US$246.73m
MOTR Motorpoint Group
0.09x6.3%US$131.90m
WRKS TheWorks.co.uk
0.05xn/aUS$16.34m
CFYN Caffyns
0.05xn/aUS$15.46m
BOO 0.3xIndustry Avg. 0.3xNo. of Companies8PS00.40.81.21.62+
8 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Sales vs Industry: BOO is good value based on its Price-To-Sales Ratio (0.3x) compared to the UK Specialty Retail industry average (0.3x).


Price to Sales Ratio vs Fair Ratio

What is BOO's PS Ratio compared to its Fair PS Ratio? This is the expected PS Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

BOO PS Ratio vs Fair Ratio.
Fair Ratio
Current PS Ratio0.3x
Fair PS Ratio0.5x

Price-To-Sales vs Fair Ratio: BOO is good value based on its Price-To-Sales Ratio (0.3x) compared to the estimated Fair Price-To-Sales Ratio (0.5x).


Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst BOO forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentUK£0.31
UK£0.31
+1.6%
38.2%UK£0.70UK£0.18n/a15
Nov ’25UK£0.31
UK£0.31
+1.5%
38.7%UK£0.70UK£0.18n/a14
Oct ’25UK£0.29
UK£0.34
+16.4%
34.7%UK£0.70UK£0.18n/a14
Sep ’25UK£0.28
UK£0.38
+34.0%
40.3%UK£0.75UK£0.19n/a15
Aug ’25UK£0.32
UK£0.37
+17.4%
39.8%UK£0.75UK£0.19n/a16
Jul ’25UK£0.35
UK£0.37
+7.0%
39.4%UK£0.75UK£0.19n/a16
Jun ’25UK£0.35
UK£0.37
+6.0%
38.4%UK£0.75UK£0.19n/a18
May ’25UK£0.33
UK£0.36
+8.8%
40.9%UK£0.75UK£0.18n/a19
Apr ’25UK£0.36
UK£0.36
-0.4%
41.1%UK£0.75UK£0.18n/a20
Mar ’25UK£0.34
UK£0.36
+4.3%
40.2%UK£0.75UK£0.18n/a21
Feb ’25UK£0.34
UK£0.36
+3.2%
40.5%UK£0.75UK£0.18n/a21
Jan ’25UK£0.41
UK£0.36
-12.2%
39.7%UK£0.75UK£0.18n/a21
Dec ’24UK£0.34
UK£0.36
+7.1%
39.7%UK£0.75UK£0.18n/a21
Nov ’24UK£0.32
UK£0.36
+14.8%
40.1%UK£0.75UK£0.18UK£0.3120
Oct ’24UK£0.32
UK£0.46
+44.5%
33.1%UK£0.85UK£0.30UK£0.2921
Sep ’24UK£0.38
UK£0.46
+22.9%
31.8%UK£0.85UK£0.30UK£0.2823
Aug ’24UK£0.38
UK£0.46
+20.5%
31.2%UK£0.85UK£0.30UK£0.3224
Jul ’24UK£0.34
UK£0.46
+36.9%
31.2%UK£0.85UK£0.30UK£0.3524
Jun ’24UK£0.38
UK£0.51
+34.1%
41.5%UK£1.25UK£0.30UK£0.3523
May ’24UK£0.49
UK£0.49
-1.2%
30.2%UK£0.85UK£0.30UK£0.3320
Apr ’24UK£0.59
UK£0.50
-15.2%
31.0%UK£0.85UK£0.30UK£0.3620
Mar ’24UK£0.51
UK£0.51
-0.9%
30.7%UK£0.85UK£0.30UK£0.3420
Feb ’24UK£0.46
UK£0.51
+12.2%
43.7%UK£1.25UK£0.30UK£0.3421
Jan ’24UK£0.35
UK£0.53
+49.2%
51.2%UK£1.25UK£0.30UK£0.4122
Dec ’23UK£0.44
UK£0.54
+23.0%
52.1%UK£1.25UK£0.30UK£0.3421
Nov ’23UK£0.47
UK£0.63
+33.2%
62.8%UK£1.65UK£0.30UK£0.3222

Analyst Forecast: Target price is less than 20% higher than the current share price.


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