Trustpilot Group Management
Management criteria checks 2/4
Trustpilot Group's CEO is Adrian Blair, appointed in Sep 2023, has a tenure of 2.67 years. total yearly compensation is $4.63M, comprised of 15.9% salary and 84.1% bonuses, including company stock and options. directly owns 0.11% of the company’s shares, worth £1.04M. The average tenure of the management team and the board of directors is 2.3 years and 5.3 years respectively.
Key information
Adrian Blair
Chief executive officer
US$4.6m
Total compensation
| CEO salary percentage | 15.95% |
| CEO tenure | 2.7yrs |
| CEO ownership | 0.1% |
| Management average tenure | 2.3yrs |
| Board average tenure | 5.3yrs |
Recent management updates
Recent updates
Narrative Update • Apr 30
TRST: Share Buyback And Richer P/E Assumptions Will Support Future Upside
Analysts have lifted their price target on Trustpilot Group to around £4.04 from about £3.80, citing updated assumptions for revenue growth, profit margins and future P/E multiples, supported by recent target increases from the Street. Analyst Commentary Bullish analysts are reacting to the recent research moves with a clear tilt toward higher valuation potential for Trustpilot Group.
Narrative Update • Apr 16
TRST: Buybacks And Mixed Regulatory Outlook Will Shape A More Balanced View
Narrative Update Analysts have lifted their price targets for Trustpilot, with recent moves such as a £0.15 and £0.21 increase cited alongside small adjustments to fair value, discount rate, revenue growth, profit margin, and future P/E assumptions as they refine their views on the company. Analyst Commentary Recent research points to a more mixed tone around Trustpilot, even where headline price targets are adjusted.Narrative Update • Apr 02
TRST: Buybacks And Higher Guidance Will Support A More Constructive Outlook
Analysts have lifted their price targets for Trustpilot, with recent moves including increases of £0.15 and £0.21 per share, and an updated fair value estimate of £2.33 supported by revised assumptions on discount rate, revenue growth, profit margin and future P/E. Analyst Commentary Recent research updates on Trustpilot point to a mixed picture, with some price targets and ratings adjusted in response to fresh assumptions on discount rate, revenue growth, profit margin and future P/E.Narrative Update • Mar 18
TRST: Buybacks And Higher Guidance Will Shape A More Balanced Outlook
Analysts have raised their price target on Trustpilot to £2.20 from £2.16, citing updated assumptions around fair value, discount rates, revenue growth, profit margins and P/E expectations reflected in recent research and rating changes. Analyst Commentary Recent research points to a mixed but generally more constructive stance on Trustpilot, with some analysts adjusting ratings and price targets to reflect their latest views on valuation, execution and growth assumptions.Narrative Update • Mar 04
TRST: Hold Upgrade And Buyback Authorization Will Support Future Upside Potential
Analysts have trimmed their fair value estimate for Trustpilot slightly to align with a new £2.20 price target, citing updated assumptions on discount rate, revenue growth, profit margins and a lower future P/E. This is reflected in a recent upgrade to Hold from Sell.
Narrative Update • Feb 18
TRST: Upgraded Rating And Buybacks Will Support Stronger Future Returns
Analysts have nudged their price target on Trustpilot Group higher to £2.20, reflecting updated views on fair value, discount rate, revenue growth, profit margin and future P/E assumptions following recent research, including an upgrade to Hold. Analyst Commentary Bullish analysts see the move to a £2.20 target as a reset that better lines up the share price with their assumptions on revenue growth, margins and future P/E, rather than a call on short term trading.Narrative Update • Feb 04
TRST: Higher Guidance And Buybacks Will Support Rerating Potential
Analysts have lifted their price target on Trustpilot Group to £2.20, citing updated assumptions around fair value, discount rate, revenue growth, profit margin and future P/E, and reflecting recent research upgrades. Analyst Commentary Recent research points to a more neutral stance on Trustpilot Group, with the latest price target set at £2.20.Narrative Update • Jan 20
TRST: Enterprise Shift And Market Leadership Will Support Future Upside Potential
Analysts have trimmed their fair value estimate for Trustpilot Group from £3.86 to £3.81, citing updated assumptions around discount rates, revenue growth, profit margins and future P/E, as well as recent research that includes an upgrade to Hold with a £2.20 price target and a new Outperform initiation at £2.90. Analyst Commentary Bullish analysts are starting to sound more constructive on Trustpilot Group, pointing to a mix of execution on its business model and potential upside relative to current trading levels.Analysis Article • Jan 19
Investors Appear Satisfied With Trustpilot Group plc's (LON:TRST) Prospects As Shares Rocket 42%
Trustpilot Group plc ( LON:TRST ) shareholders would be excited to see that the share price has had a great month...Narrative Update • Jan 06
TRST: Shift Toward Enterprise Customers Will Drive Rerating Potential
Analysts have raised their price expectations for Trustpilot Group, noting a higher fair value estimate, revised assumptions for revenue growth and profit margins, and support from new positive coverage. This includes a £2.90 target from RBC Capital, which highlights the company's first mover position and its focus on higher value enterprise customers.Narrative Update • Dec 19
TRST: Enterprise Shift And Market Leadership Will Drive Medium Term Upside
Analysts have modestly reduced their price target on Trustpilot Group to approximately £3.86 from about £4.18 per share. They cite a higher discount rate and slightly slower revenue growth assumptions, while still highlighting the company’s strong market position and successful pivot toward higher value enterprise customers.Narrative Update • Dec 05
TRST: Enterprise Pivot And Buybacks Will Drive Stronger Future Returns
Analysts have modestly reduced their price target on Trustpilot Group to approximately £2.90 per share from around £3.35, citing updated assumptions on discount rates and growth. This comes despite confidence that the company is successfully leveraging its first mover advantage and pivot toward higher value enterprise customers.Analysis Article • Dec 05
Take Care Before Jumping Onto Trustpilot Group plc (LON:TRST) Even Though It's 34% Cheaper
Trustpilot Group plc ( LON:TRST ) shareholders that were waiting for something to happen have been dealt a blow with a...Analysis Article • Nov 04
Returns At Trustpilot Group (LON:TRST) Are On The Way Up
What trends should we look for it we want to identify stocks that can multiply in value over the long term? Amongst...Analysis Article • Sep 03
At UK£1.96, Is It Time To Put Trustpilot Group plc (LON:TRST) On Your Watch List?
While Trustpilot Group plc ( LON:TRST ) might not have the largest market cap around , it saw significant share price...Analysis Article • Jul 31
What You Can Learn From Trustpilot Group plc's (LON:TRST) P/S
You may think that with a price-to-sales (or "P/S") ratio of 6.4x Trustpilot Group plc ( LON:TRST ) is a stock to...Analysis Article • May 23
Why Trustpilot Group plc (LON:TRST) Could Be Worth Watching
While Trustpilot Group plc ( LON:TRST ) might not have the largest market cap around , it saw a significant share price...Analysis Article • Mar 29
The Price Is Right For Trustpilot Group plc (LON:TRST) Even After Diving 27%
The Trustpilot Group plc ( LON:TRST ) share price has fared very poorly over the last month, falling by a substantial...
New Narrative • Mar 23
Enterprise Focus And New Products Will Boost Future Profitability
Trustpilot's product innovation and pricing strategies enhance retention and future revenue growth, alongside strong market expansion, particularly in the U.S.Analysis Article • Feb 09
After Leaping 26% Trustpilot Group plc (LON:TRST) Shares Are Not Flying Under The Radar
The Trustpilot Group plc ( LON:TRST ) share price has done very well over the last month, posting an excellent gain of...Analysis Article • Jan 15
What Is Trustpilot Group plc's (LON:TRST) Share Price Doing?
Trustpilot Group plc ( LON:TRST ), might not be a large cap stock, but it saw a double-digit share price rise of over...Analysis Article • Oct 10
Investors Interested In Trustpilot Group plc's (LON:TRST) Revenues
When you see that almost half of the companies in the Interactive Media and Services industry in the United Kingdom...Analysis Article • Aug 08
A Look At The Fair Value Of Trustpilot Group plc (LON:TRST)
Key Insights Using the 2 Stage Free Cash Flow to Equity, Trustpilot Group fair value estimate is UK£2.08 With UK£1.93...Analysis Article • Jul 04
At UK£2.29, Is It Time To Put Trustpilot Group plc (LON:TRST) On Your Watch List?
Trustpilot Group plc ( LON:TRST ), is not the largest company out there, but it received a lot of attention from a...Analysis Article • May 30
Trustpilot Group plc (LON:TRST) Not Flying Under The Radar
When close to half the companies in the Interactive Media and Services industry in the United Kingdom have...Analysis Article • Jan 24
What Is Trustpilot Group plc's (LON:TRST) Share Price Doing?
Trustpilot Group plc ( LON:TRST ), is not the largest company out there, but it led the LSE gainers with a relatively...Analysis Article • Dec 20
A Look At The Fair Value Of Trustpilot Group plc (LON:TRST)
Key Insights The projected fair value for Trustpilot Group is UK£1.42 based on 2 Stage Free Cash Flow to Equity Current...Analysis Article • Sep 20
Trustpilot Group plc (LON:TRST) Shares Could Be 44% Below Their Intrinsic Value Estimate
Key Insights The projected fair value for Trustpilot Group is UK£1.71 based on 2 Stage Free Cash Flow to Equity...Analysis Article • Jul 24
We Think Trustpilot Group (LON:TRST) Can Easily Afford To Drive Business Growth
Just because a business does not make any money, does not mean that the stock will go down. For example, biotech and...CEO Compensation Analysis
| Date | Total Compensation | Salary | Company Earnings |
|---|---|---|---|
| Dec 31 2025 | US$5m | US$738k | US$8m |
| Sep 30 2025 | n/a | n/a | US$4m |
| Jun 30 2025 | n/a | n/a | US$1m |
| Mar 31 2025 | n/a | n/a | US$4m |
| Dec 31 2024 | US$1m | US$703k | US$6m |
| Sep 30 2024 | n/a | n/a | US$12m |
| Jun 30 2024 | n/a | n/a | US$17m |
| Mar 31 2024 | n/a | n/a | US$12m |
| Dec 31 2023 | US$902k | US$205k | US$7m |
Compensation vs Market: Adrian's total compensation ($USD4.63M) is above average for companies of similar size in the UK market ($USD2.51M).
Compensation vs Earnings: Adrian's compensation has increased by more than 20% in the past year.
CEO
Adrian Blair (50 yo)
2.7yrs
Tenure
US$4,627,000
Compensation
Mr. Adrian Peter Blair serves as CEO at Trustpilot Inc. He serves as CEO at Trustpilot Group plc since September 13, 2023 and serves as its Director. He served as Chief Business Officer of Cera Care Limite...
Leadership Team
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| Director & CEO | 2.7yrs | US$4.63m | 0.11% £ 1.0m | |
| Founder & Non-Executive Director | 19.3yrs | US$95.20k | 2.29% £ 21.3m | |
| CFO & Executive Director | 10.3yrs | US$2.67m | 0.15% £ 1.4m | |
| Chief Technology Officer | 1.8yrs | no data | no data | |
| Head of Investor Relations | no data | no data | no data | |
| Chief People Officer | 7.1yrs | no data | no data | |
| Chief Customer Officer | 2.3yrs | no data | no data | |
| Chief Revenue Officer | 1.9yrs | no data | no data | |
| Chief Product Officer | 1.2yrs | no data | no data | |
| Company Secretary | 2.3yrs | no data | no data | |
| Chief Trust Officer | less than a year | no data | no data |
2.3yrs
Average Tenure
50yo
Average Age
Experienced Management: TRST's management team is considered experienced (2.3 years average tenure).
Board Members
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| Director & CEO | no data | US$4.63m | 0.11% £ 1.0m | |
| Founder & Non-Executive Director | no data | US$95.20k | 2.29% £ 21.3m | |
| CFO & Executive Director | 5.3yrs | US$2.67m | 0.15% £ 1.4m | |
| Independent Non-Executive Chair | 3.6yrs | US$311.00k | 0.24% £ 2.2m | |
| Non-Executive Director | 7.2yrs | no data | no data | |
| Independent Non-Executive Director | 5.3yrs | US$106.00k | 0.0047% £ 44.0k | |
| Senior Independent Non-Executive Director | 5.3yrs | US$117.00k | 0.075% £ 696.1k | |
| Independent Non-Executive Director | 4.9yrs | US$93.00k | 0.0037% £ 34.1k | |
| Independent Non-Executive Director | 5.3yrs | US$106.00k | 0.010% £ 93.1k | |
| Independent Non-Executive Director | no data | no data | no data |
5.3yrs
Average Tenure
53yo
Average Age
Experienced Board: TRST's board of directors are considered experienced (5.3 years average tenure).
Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/05/25 21:57 |
| End of Day Share Price | 2026/05/22 00:00 |
| Earnings | 2025/12/31 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
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| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
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Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Trustpilot Group plc is covered by 20 analysts. 13 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Alexander James Short | Berenberg |
| Ciaran Donnelly | Berenberg |
| Edward James | Berenberg |