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Ascential Valuation

Is ASCL undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

0/6

Valuation Score 0/6

Below Fair Value
Significantly Below Fair Value
Price-To-Earnings vs Peers
Price-To-Earnings vs Industry
Price-To-Earnings vs Fair Ratio
Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of ASCL when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: ASCL (£5.67) is trading above our estimate of fair value (£5.61)

Significantly Below Fair Value: ASCL is trading above our estimate of fair value.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for ASCL?

Key metric: As ASCL is profitable we use its Price-To-Earnings Ratio for relative valuation analysis.

The above table shows the Price to Earnings ratio for ASCL. This is calculated by dividing ASCL's market cap by their current earnings.
What is ASCL's PE Ratio?
PE Ratio	29.1x
Earnings	UK£39.80m
Market Cap	UK£1.16b

ASCL key valuation metrics and ratios. From Price to Earnings, Price to Sales and Price to Book to Price to Earnings Growth Ratio, Enterprise Value and EBITDA.
Key Statistics
Enterprise Value/Revenue	5x
Enterprise Value/EBITDA	28.4x
PEG Ratio	1.7x

Price to Earnings Ratio vs Peers

How does ASCL's PE Ratio compare to its peers?

The above table shows the PE ratio for ASCL vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
Company	Forward PE	Estimated Growth	Market Cap
Peer Average	14.8x
FOUR 4imprint Group	16.1x	4.6%	UK£1.4b
YOU YouGov	n/a	55.0%	UK£514.9m
NFG Next 15 Group	6.9x	-8.0%	UK£402.8m
SAA M&C Saatchi	21.4x	27.4%	UK£237.2m
ASCL Ascential	29.1x	17.5%	UK£1.2b

Price-To-Earnings vs Peers: ASCL is expensive based on its Price-To-Earnings Ratio (29.1x) compared to the peer average (16.7x).

Price to Earnings Ratio vs Industry

How does ASCL's PE Ratio compare vs other companies in the GB Media Industry?

0 Companies	Price / Earnings	Estimated Growth	Market Cap

No more companies available in this PE range

0 Companies		Estimated Growth	Market Cap

No more companies

Price-To-Earnings vs Industry: ASCL is expensive based on its Price-To-Earnings Ratio (29.1x) compared to the UK Media industry average (19.1x).

Price to Earnings Ratio vs Fair Ratio

What is ASCL's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

ASCL PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio	29.1x
Fair PE Ratio	23.8x

Price-To-Earnings vs Fair Ratio: ASCL is expensive based on its Price-To-Earnings Ratio (29.1x) compared to the estimated Fair Price-To-Earnings Ratio (23.8x).

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst ASCL forecast and predictions for the stock price in 12 month’s time.
Date	Share Price	Average 1Y Price Target	Dispersion	High	Low	1Y Actual price	Analysts
Current	n/a	UK£5.36 0%	12.2%	UK£5.70	UK£4.05	n/a	5
Nov ’25	n/a	UK£5.36 0%	12.2%	UK£5.70	UK£4.05	n/a	5
Oct ’25	UK£5.66	UK£5.36 -5.3%	12.2%	UK£5.70	UK£4.05	n/a	5
Sep ’25	UK£5.71	UK£5.36 -6.2%	12.2%	UK£5.70	UK£4.05	n/a	5
Aug ’25	UK£5.71	UK£5.36 -6.2%	12.2%	UK£5.70	UK£4.05	n/a	5
Jul ’25	UK£3.45	UK£4.22 +22.4%	19.1%	UK£6.12	UK£3.65	n/a	7
Jun ’25	UK£3.25	UK£4.73 +45.6%	28.4%	UK£6.21	UK£2.61	n/a	7
May ’25	UK£3.11	UK£5.48 +76.2%	13.1%	UK£6.21	UK£4.34	n/a	4
Apr ’25	UK£3.04	UK£5.48 +80.5%	13.1%	UK£6.21	UK£4.34	n/a	4
Mar ’25	UK£3.01	UK£5.58 +85.2%	6.3%	UK£6.21	UK£5.27	n/a	5
Feb ’25	UK£3.01	UK£5.58 +85.0%	6.3%	UK£6.21	UK£5.27	n/a	5
Jan ’25	UK£2.93	UK£5.58 +90.0%	6.3%	UK£6.21	UK£5.27	n/a	5
Dec ’24	UK£2.80	UK£5.58 +99.3%	6.3%	UK£6.21	UK£5.27	n/a	5
Nov ’24	UK£2.65	UK£5.75 +117.4%	11.5%	UK£6.29	UK£4.42	n/a	6
Oct ’24	UK£2.09	UK£5.25 +151.0%	16.4%	UK£6.29	UK£3.91	UK£5.66	7
Sep ’24	UK£2.06	UK£5.31 +157.8%	15.4%	UK£6.21	UK£3.91	UK£5.71	7
Aug ’24	UK£2.08	UK£5.30 +154.4%	14.4%	UK£6.21	UK£3.91	UK£5.71	8
Jul ’24	UK£2.21	UK£5.30 +139.3%	12.7%	UK£6.21	UK£4.08	UK£3.45	9
Jun ’24	UK£2.26	UK£5.30 +135.1%	12.8%	UK£6.38	UK£4.08	UK£3.25	10
May ’24	UK£2.55	UK£5.30 +107.8%	12.8%	UK£6.38	UK£4.08	UK£3.11	10
Apr ’24	UK£2.41	UK£5.33 +121.1%	13.8%	UK£6.80	UK£4.08	UK£3.04	10
Mar ’24	UK£2.68	UK£5.31 +98.2%	14.4%	UK£6.80	UK£3.91	UK£3.01	10
Feb ’24	UK£2.67	UK£5.37 +100.9%	15.6%	UK£6.80	UK£3.91	UK£3.01	10
Jan ’24	UK£2.02	UK£5.73 +184.2%	19.2%	UK£7.57	UK£3.91	UK£2.93	11
Dec ’23	UK£2.27	UK£5.71 +151.3%	19.5%	UK£7.57	UK£3.91	UK£2.80	11
Nov ’23	UK£1.98	UK£5.84 +195.6%	20.8%	UK£7.57	UK£3.91	UK£2.65	11

Analyst Forecast: Target price is lower than the current share price.

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