Roku Valuation

Is 0KXI undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

4/6

Valuation Score 4/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Sales vs Peers

  • Price-To-Sales vs Industry

  • Price-To-Sales vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of 0KXI when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: 0KXI ($82.9) is trading below our estimate of fair value ($131.16)

Significantly Below Fair Value: 0KXI is trading below fair value by more than 20%.


Key Valuation Metric

Which metric is best to use when looking at relative valuation for 0KXI?

Key metric: As 0KXI is unprofitable we use its Price-To-Sales Ratio for relative valuation analysis.

The above table shows the Price to Sales ratio for 0KXI. This is calculated by dividing 0KXI's market cap by their current revenue.
What is 0KXI's PS Ratio?
PS Ratio3.1x
SalesUS$3.90b
Market CapUS$12.12b

Price to Sales Ratio vs Peers

How does 0KXI's PS Ratio compare to its peers?

The above table shows the PS ratio for 0KXI vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PSEstimated GrowthMarket Cap
Peer Average4.3x
LBG LBG Media
3.1x9.6%UK£255.1m
CCP Celtic
1.3x-13.6%UK£158.9m
WPP WPP
0.6x-7.5%UK£9.2b
AUTO Auto Trader Group
12.1x6.6%UK£7.2b
0KXI Roku
3.1x11.5%US$12.1b

Price-To-Sales vs Peers: 0KXI is good value based on its Price-To-Sales Ratio (3.1x) compared to the peer average (4.3x).


Price to Sales Ratio vs Industry

How does 0KXI's PS Ratio compare vs other companies in the GB Entertainment Industry?

3 CompaniesPrice / SalesEstimated GrowthMarket Cap
CINE Cineworld Group
0.002xn/aUS$6.69m
LVCG Live Company Group
0.1xn/aUS$1.37m
GILD Guild Esports
0.07xn/aUS$358.28k
No more companies available in this PS range
0KXI 3.1xIndustry Avg. 1.5xNo. of Companies3PS00.81.62.43.24+
3 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Sales vs Industry: 0KXI is expensive based on its Price-To-Sales Ratio (3.1x) compared to the European Entertainment industry average (1.5x).


Price to Sales Ratio vs Fair Ratio

What is 0KXI's PS Ratio compared to its Fair PS Ratio? This is the expected PS Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

0KXI PS Ratio vs Fair Ratio.
Fair Ratio
Current PS Ratio3.1x
Fair PS Ratio4.2x

Price-To-Sales vs Fair Ratio: 0KXI is good value based on its Price-To-Sales Ratio (3.1x) compared to the estimated Fair Price-To-Sales Ratio (4.2x).


Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst 0KXI forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentUS$84.18
US$78.70
-6.5%
18.2%US$100.00US$50.00n/a25
Dec ’25US$68.70
US$77.70
+13.1%
17.7%US$100.00US$50.00n/a25
Nov ’25US$65.82
US$77.80
+18.2%
17.1%US$100.00US$50.00n/a24
Oct ’25US$74.86
US$72.05
-3.8%
21.2%US$105.00US$50.00n/a24
Sep ’25US$66.81
US$68.26
+2.2%
20.1%US$105.00US$50.00n/a23
Aug ’25US$54.96
US$72.86
+32.6%
21.0%US$105.00US$50.00n/a22
Jul ’25US$61.58
US$73.18
+18.8%
20.5%US$105.00US$50.00n/a22
Jun ’25US$56.62
US$75.45
+33.3%
21.1%US$105.00US$50.00n/a23
May ’25US$59.06
US$75.66
+28.1%
20.8%US$105.00US$50.00n/a24
Apr ’25US$65.17
US$83.60
+28.3%
22.5%US$120.00US$50.00n/a23
Mar ’25US$63.14
US$84.25
+33.4%
21.8%US$120.00US$50.00n/a23
Feb ’25US$89.24
US$90.24
+1.1%
17.6%US$120.00US$63.00n/a24
Jan ’25US$92.14
US$88.58
-3.9%
19.4%US$120.00US$50.00n/a27
Dec ’24US$103.95
US$85.28
-18.0%
18.0%US$115.00US$50.00US$68.7026
Nov ’24US$58.85
US$82.30
+39.8%
20.2%US$115.00US$50.00US$65.8225
Oct ’24US$69.86
US$85.28
+22.1%
19.2%US$115.00US$50.00US$74.8627
Sep ’24US$81.73
US$80.21
-1.9%
17.8%US$100.00US$50.00US$66.8126
Aug ’24US$97.79
US$77.44
-20.8%
16.9%US$95.00US$50.00US$54.9627
Jul ’24US$64.22
US$69.35
+8.0%
16.9%US$90.00US$41.00US$61.5826
Jun ’24US$58.99
US$68.88
+16.8%
18.4%US$90.00US$41.00US$56.6225
May ’24US$56.30
US$68.88
+22.3%
18.4%US$90.00US$41.00US$59.0625
Apr ’24US$65.34
US$70.93
+8.6%
19.1%US$90.00US$36.00US$65.1723
Mar ’24US$64.19
US$71.05
+10.7%
19.3%US$90.00US$36.00US$63.1424
Feb ’24US$57.78
US$56.93
-1.5%
26.0%US$80.00US$30.00US$89.2424
Jan ’24US$39.60
US$60.10
+51.8%
25.0%US$90.00US$40.00US$92.1424
Dec ’23US$59.47
US$60.10
+1.1%
25.0%US$90.00US$40.00US$103.9524

Analyst Forecast: Target price is lower than the current share price.


Discover undervalued companies

Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2024/12/17 05:34
End of Day Share Price 2024/12/17 00:00
Earnings2024/09/30
Annual Earnings2023/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on .

Analyst Sources

Roku, Inc. is covered by 45 analysts. 29 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Richard KramerArete Research Services LLP
David MakArete Research Services LLP
Vikram KesavabhotlaBaird