Storytel AB (publ)

LSE:0GBU Stock Report

Market Cap: SEK 5.1b

Storytel Valuation

Is 0GBU undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

3/6

Valuation Score 3/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Sales vs Peers

  • Price-To-Sales vs Industry

  • Price-To-Sales vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of 0GBU when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Discounted Cash Flow
Simply Wall St
SEK 208.31
Fair Value
68.9% undervalued intrinsic discount
2
Number of Analysts

Below Fair Value: 0GBU (SEK64.7) is trading below our estimate of fair value (SEK208.31)

Significantly Below Fair Value: 0GBU is trading below fair value by more than 20%.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for 0GBU?

Key metric: As 0GBU is unprofitable we use its Price-To-Sales Ratio for relative valuation analysis.

The above table shows the Price to Sales ratio for 0GBU. This is calculated by dividing 0GBU's market cap by their current revenue.
What is 0GBU's PS Ratio?
PS Ratio1.4x
SalesSEK 3.72b
Market CapSEK 5.06b

Price to Sales Ratio vs Peers

How does 0GBU's PS Ratio compare to its peers?

The above table shows the PS ratio for 0GBU vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PSEstimated GrowthMarket Cap
Peer Average1.2x
BMY Bloomsbury Publishing
1.3x-0.3%UK£491.5m
RCH Reach
0.4x-2.5%UK£233.3m
FUTR Future
1.2x2.4%UK£960.9m
TMO Time Out Group
1.7x13.8%UK£175.0m
0GBU Storytel
1.4x9.6%SEK 5.1b

Price-To-Sales vs Peers: 0GBU is expensive based on its Price-To-Sales Ratio (1.4x) compared to the peer average (1.2x).

Price to Sales Ratio vs Industry

How does 0GBU's PS Ratio compare vs other companies in the GB Media Industry?

3 CompaniesPrice / SalesEstimated GrowthMarket Cap
TMG Mission Group
0.1x-41.9%US$32.63m
BONH Bonhill Group
0.04xn/aUS$681.51k
JWNG Jaywing
0.02xn/aUS$596.63k
No more companies available in this PS range
0GBU 1.4xIndustry Avg. 0.8xNo. of Companies9PS00.81.62.43.24+
3 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Sales vs Industry: 0GBU is expensive based on its Price-To-Sales Ratio (1.4x) compared to the UK Media industry average (0.8x).

Price to Sales Ratio vs Fair Ratio

What is 0GBU's PS Ratio compared to its Fair PS Ratio? This is the expected PS Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

0GBU PS Ratio vs Fair Ratio.
Fair Ratio
Current PS Ratio1.4x
Fair PS Ratio1.5x

Price-To-Sales vs Fair Ratio: 0GBU is good value based on its Price-To-Sales Ratio (1.4x) compared to the estimated Fair Price-To-Sales Ratio (1.5x).

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst 0GBU forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentSEK 64.70
SEK 95.00
+46.8%
15.8%SEK 110.00SEK 80.00n/a2
Jan ’26n/a
SEK 95.00
0%
15.8%SEK 110.00SEK 80.00n/a2
Dec ’25SEK 60.37
SEK 95.00
+57.4%
15.8%SEK 110.00SEK 80.00n/a2
Nov ’25SEK 66.55
SEK 95.00
+42.7%
15.8%SEK 110.00SEK 80.00n/a2
Oct ’25SEK 53.71
SEK 89.00
+65.7%
12.4%SEK 100.00SEK 78.00n/a2
Sep ’25SEK 51.05
SEK 87.50
+71.4%
8.6%SEK 95.00SEK 80.00n/a2
Aug ’25SEK 61.00
SEK 87.50
+43.4%
8.6%SEK 95.00SEK 80.00n/a2
Jul ’25n/a
SEK 73.33
0%
28.6%SEK 95.00SEK 45.00n/a3
Jun ’25SEK 53.70
SEK 73.67
+37.2%
28.6%SEK 95.00SEK 45.00n/a3
May ’25SEK 50.80
SEK 71.67
+41.1%
28.7%SEK 95.00SEK 45.00n/a3
Apr ’25SEK 52.00
SEK 71.67
+37.8%
28.7%SEK 95.00SEK 45.00n/a3
Mar ’25SEK 58.50
SEK 71.67
+22.5%
28.7%SEK 95.00SEK 45.00n/a3
Feb ’25SEK 45.84
SEK 66.00
+44.0%
24.8%SEK 85.00SEK 45.00n/a3
Jan ’25SEK 40.82
SEK 66.00
+61.7%
24.8%SEK 85.00SEK 45.00n/a3
Dec ’24SEK 37.86
SEK 66.00
+74.3%
24.8%SEK 85.00SEK 45.00SEK 60.373
Nov ’24SEK 32.80
SEK 66.00
+101.2%
24.8%SEK 85.00SEK 45.00SEK 66.553
Oct ’24SEK 30.06
SEK 66.33
+120.7%
23.0%SEK 80.00SEK 45.00SEK 53.713
Sep ’24SEK 31.34
SEK 66.33
+111.7%
23.0%SEK 80.00SEK 45.00SEK 51.053
Aug ’24SEK 38.32
SEK 69.67
+81.8%
21.0%SEK 85.00SEK 50.00SEK 61.003
Jul ’24SEK 33.04
SEK 69.67
+110.9%
21.0%SEK 85.00SEK 50.00n/a3
Jun ’24SEK 34.86
SEK 69.00
+97.9%
20.9%SEK 85.00SEK 50.00SEK 53.703
May ’24SEK 38.64
SEK 73.33
+89.8%
17.9%SEK 85.00SEK 55.00SEK 50.803
Apr ’24SEK 35.85
SEK 80.67
+125.0%
24.1%SEK 102.00SEK 55.00SEK 52.003
Mar ’24SEK 44.30
SEK 80.67
+82.1%
24.1%SEK 102.00SEK 55.00SEK 58.503
Feb ’24SEK 53.20
SEK 89.33
+67.9%
19.3%SEK 103.00SEK 65.00SEK 45.843
Jan ’24SEK 44.23
SEK 94.00
+112.5%
24.8%SEK 122.00SEK 65.00SEK 40.823
Analyst Price Target
Consensus Narrative from 2 Analysts
SEK 94.34
Fair Value
31.4% undervalued intrinsic discount
2
Number of Analysts

Analyst Forecast: Target price is more than 20% higher than the current share price, but there are not enough analysts covering the stock to determine statistical confidence in agreement.

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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2025/01/13 18:40
End of Day Share Price 2025/01/07 00:00
Earnings2024/09/30
Annual Earnings2023/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on .

Analyst Sources

Storytel AB (publ) is covered by 4 analysts. 2 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Oscar ErixonCarnegie Investment Bank AB
Joachim GunellDNB Markets
Johan SpetzPareto Securities