If you're not sure where to start when looking for the next multi-bagger, there are a few key trends you should keep an eye out for. In a perfect world, we'd like to see a company investing more capital into its business and ideally the returns earned from that capital are also increasing. This shows us that it's a compounding machine, able to continually reinvest its earnings back into the business and generate higher returns. Although, when we looked at Mission Group (LON:TMG), it didn't seem to tick all of these boxes.
Return On Capital Employed (ROCE): What Is It?
For those that aren't sure what ROCE is, it measures the amount of pre-tax profits a company can generate from the capital employed in its business. To calculate this metric for Mission Group, this is the formula:
Return on Capital Employed = Earnings Before Interest and Tax (EBIT) ÷ (Total Assets - Current Liabilities)
0.05 = UK£6.6m ÷ (UK£186m - UK£54m) (Based on the trailing twelve months to June 2023).
So, Mission Group has an ROCE of 5.0%. In absolute terms, that's a low return and it also under-performs the Media industry average of 11%.
Check out our latest analysis for Mission Group
In the above chart we have measured Mission Group's prior ROCE against its prior performance, but the future is arguably more important. If you'd like, you can check out the forecasts from the analysts covering Mission Group here for free.
What Can We Tell From Mission Group's ROCE Trend?
When we looked at the ROCE trend at Mission Group, we didn't gain much confidence. Around five years ago the returns on capital were 7.6%, but since then they've fallen to 5.0%. However, given capital employed and revenue have both increased it appears that the business is currently pursuing growth, at the consequence of short term returns. And if the increased capital generates additional returns, the business, and thus shareholders, will benefit in the long run.
Our Take On Mission Group's ROCE
In summary, despite lower returns in the short term, we're encouraged to see that Mission Group is reinvesting for growth and has higher sales as a result. And there could be an opportunity here if other metrics look good too, because the stock has declined 68% in the last five years. As a result, we'd recommend researching this stock further to uncover what other fundamentals of the business can show us.
If you want to know some of the risks facing Mission Group we've found 3 warning signs (2 can't be ignored!) that you should be aware of before investing here.
While Mission Group isn't earning the highest return, check out this free list of companies that are earning high returns on equity with solid balance sheets.
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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.
About AIM:TMG
Mission Group
Provides marketing and advertising related services in the United Kingdom, rest of Europe, Asia, and the United States.
Undervalued with moderate growth potential.