Prudential (PRU) Stock Overview
Through its subsidiaries, provides life and health insurance, and asset management solutions to individuals in Asia and Africa. More details
| Snowflake Score | |
|---|---|
| Valuation | 6/6 |
| Future Growth | 2/6 |
| Past Performance | 5/6 |
| Financial Health | 5/6 |
| Dividends | 2/6 |
PRU Community Fair Values
Create NarrativeSee what 93 others think this stock is worth. Follow their fair value or set your own to get alerts.
Analyst Price Targets
Prudential plc Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | UK£10.28 |
| 52 Week High | UK£12.38 |
| 52 Week Low | UK£9.10 |
| Beta | 0.90 |
| 1 Month Change | 12.23% |
| 3 Month Change | -7.47% |
| 1 Year Change | 11.26% |
| 3 Year Change | -4.86% |
| 5 Year Change | -24.74% |
| Change since IPO | 316.19% |
Recent News & Updates
Narrative Update • Jun 22
PRU: Capital Returns And India Insurance Deal Prospects Will Support Re Rating
The latest Prudential price target update reflects a small reduction of £20 to £1,400, as analysts factor in slightly different assumptions for revenue growth, profit margins and future P/E while maintaining a broadly constructive view on the stock. Analyst Commentary Recent research around Prudential shows a mix of supportive and more cautious views, with several firms adjusting their price targets in both directions.Narrative Update • Jun 04
PRU: Capital Returns And India Insurance Deal Prospects Will Drive Re Rating
Prudential's updated analyst price target now sits at about £12.20, a small uplift from roughly £12.00, as analysts adjust their models for slightly higher assumed revenue growth and P/E multiples while tempering margin expectations, in line with a mix of recent target raises and trims across the Street. Analyst Commentary Recent Street research around Prudential reflects a split view, with some large houses lifting targets while others trim them, keeping the overall tone balanced rather than clearly bullish or bearish.
Narrative Update • May 10
PRU: Future Buybacks And Dividend Progress Will Support Re Rating Potential
Prudential’s implied fair value has shifted from £13.73 to £14.12 as analysts lift price targets by £0.30 to £1.50, following updated assumptions for revenue growth, profitability and forward P/E multiples. Analyst Commentary Recent research activity around Prudential has been active, with several price target changes clustered over a short period.Recent updates
Narrative Update • Jun 22
PRU: Capital Returns And India Insurance Deal Prospects Will Support Re Rating
The latest Prudential price target update reflects a small reduction of £20 to £1,400, as analysts factor in slightly different assumptions for revenue growth, profit margins and future P/E while maintaining a broadly constructive view on the stock. Analyst Commentary Recent research around Prudential shows a mix of supportive and more cautious views, with several firms adjusting their price targets in both directions.Narrative Update • Jun 04
PRU: Capital Returns And India Insurance Deal Prospects Will Drive Re Rating
Prudential's updated analyst price target now sits at about £12.20, a small uplift from roughly £12.00, as analysts adjust their models for slightly higher assumed revenue growth and P/E multiples while tempering margin expectations, in line with a mix of recent target raises and trims across the Street. Analyst Commentary Recent Street research around Prudential reflects a split view, with some large houses lifting targets while others trim them, keeping the overall tone balanced rather than clearly bullish or bearish.Narrative Update • May 10
PRU: Future Buybacks And Dividend Progress Will Support Re Rating Potential
Prudential’s implied fair value has shifted from £13.73 to £14.12 as analysts lift price targets by £0.30 to £1.50, following updated assumptions for revenue growth, profitability and forward P/E multiples. Analyst Commentary Recent research activity around Prudential has been active, with several price target changes clustered over a short period.Analysis Article • Apr 24
New Forecasts: Here's What Analysts Think The Future Holds For Prudential plc (LON:PRU)
Shareholders in Prudential plc ( LON:PRU ) may be thrilled to learn that the analysts have just delivered a major...Narrative Update • Apr 20
PRU: Mixed Outlook On Earnings Delivery And Capital Returns Will Shape Market View
Analysts have adjusted the Prudential price target to £12.00, a £0.10 change. This reflects updated views on revenue growth, profit margins and a revised future P/E, supported by recent mixed target moves from major banks.Narrative Update • Apr 06
PRU: Future Buybacks And Dividend Progress Will Support Upside Confidence
Analysts have made a modest upward adjustment to their price targets on Prudential, with recent moves including a £50 trim from JPMorgan alongside raises of £85 and £120 from other firms. These changes reflect updated views on earnings potential and valuation assumptions.Narrative Update • Mar 22
PRU: Future Buybacks And Rising Cash Returns Will Support Upside Confidence
Analysts have nudged up the price target on Prudential, with recent moves from £1,270 to £1,500 supported by updated assumptions around higher revenue growth, a lower future P/E and a recalibrated profit margin outlook. Analyst Commentary Recent research updates on Prudential cluster around higher price targets and refreshed assumptions on growth, profitability and valuation multiples.Narrative Update • Mar 06
PRU: Future Buybacks And Margin Delivery Will Support Upside Confidence
Analysts have nudged their fair value estimate for Prudential higher to reflect recent Street price target increases to £12.70 and £15.00, citing updated assumptions around discount rates, profit margins, and future P/E expectations. Analyst Commentary Bullish analysts are aligning around higher fair value assumptions for Prudential, with recent Street targets clustered around £12.70 and £15.00.Narrative Update • Feb 20
PRU: Higher Price Range And Buybacks Will Shape Future Market Verdict
Narrative Update The analyst price target for Prudential has moved higher into a £1,270 to £1,500 range, as analysts highlight updated assumptions around revenue trends, profitability and a slightly lower future P/E multiple. Analyst Commentary Recent commentary around Prudential centres on how much upside is already reflected in the higher price targets relative to the updated earnings assumptions and P/E multiples.Narrative Update • Feb 06
PRU: Share Buybacks And Revised Assumptions Will Shape Future Market Verdict
Analysts have lifted their price targets on Prudential to £15.00 and £12.70, reflecting updated assumptions that include a fair value estimate of 11.9, a discount rate of 7.198%, revenue growth of 2.40%, a profit margin of 20.22% and a future P/E of 17.21. Analyst Commentary Recent Street research points to a supportive tone on Prudential, with both JPMorgan and Morgan Stanley updating their price targets in line with the valuation inputs discussed earlier.Analysis Article • Jan 26
Prudential plc's (LON:PRU) Prospects Need A Boost To Lift Shares
Prudential plc's ( LON:PRU ) price-to-earnings (or "P/E") ratio of 11.5x might make it look like a buy right now...Narrative Update • Jan 22
PRU: Future Buybacks And Earnings Delivery Will Support Upside Confidence
The analyst price target for Prudential has moved higher in recent research, with increases from £11.50 to £12.70 and from £13.25 to £15.00 as analysts cite updated fair value assumptions alongside refinements to profit margin and forward P/E expectations. Analyst Commentary Recent Street research on Prudential focuses on refreshed valuation work, with price targets in the £12.70 to £15.00 range and an emphasis on profit margins and forward P/E assumptions.Narrative Update • Jan 08
PRU: Future Capital Returns And Asian African Earnings Will Support Upside Confidence
Analysts have nudged their fair value estimate for Prudential higher to £13.04 from £12.76, reflecting updated assumptions around revenue growth, profit margins and future P/E, alongside recent Street price target increases to £13.25 from £12.75 and previously from £12.00. Analyst Commentary Recent Street work around Prudential has centered on higher price targets and a reaffirmed positive stance on the shares.
Narrative Update • Dec 25
PRU: Rising Earnings Power Will Support Stronger Capital Returns Ahead
Analysts have modestly raised their price target on Prudential to approximately $15.80 from about $15.09, citing improved profit margin expectations and a slightly higher long term valuation multiple, despite moderating revenue growth assumptions and a higher discount rate. Analyst Commentary Recent Street research indicates a constructive shift in sentiment toward Prudential, with successive price target increases reinforcing confidence in the company’s medium term earnings power and capital return profile.Analysis Article • Dec 14
Here's Why We Think Prudential (LON:PRU) Is Well Worth Watching
For beginners, it can seem like a good idea (and an exciting prospect) to buy a company that tells a good story to...Narrative Update • Dec 10
PRU: Rising Asian And African Earnings Will Drive Future Upside Confidence
Analysts have raised their price target on Prudential, lifting the fair value estimate from approximately $12.62 to $12.76. This reflects expectations for stronger revenue growth that more than offsets a slight moderation in projected profit margins and a modestly higher future price-to-earnings multiple.Narrative Update • Nov 26
PRU: Recent Price Target Revisions Will Drive Confidence and Future Upside
Prudential's analyst price target has increased from £12.27 to £12.62 per share. This reflects analysts' optimism due to persistent upward revisions and a supportive sector outlook in recent research updates.Narrative Update • Nov 10
PRU: Share Buyback Program Will Drive Confidence And Further Upside
The analyst price target for Prudential has increased to £13.25 from £12.75, reflecting analysts' expectations for improved profitability and resilience, even as revenue growth moderates. Analyst Commentary Recent updates from the Street indicate evolving perspectives among analysts regarding Prudential’s valuation, profitability, and growth outlook.Narrative Update • Oct 27
Rising Confidence And Market Adaptation Will Drive Expansion In Key Regions
Analysts have raised their average price target for Prudential plc, with the consensus moving up by £0.31 to £12.03. This change is attributed to improved revenue growth expectations and an ongoing positive outlook from recent research updates.Analysis Article • Oct 16
Lacklustre Performance Is Driving Prudential plc's (LON:PRU) Low P/E
With a price-to-earnings (or "P/E") ratio of 10.1x Prudential plc ( LON:PRU ) may be sending bullish signals at the...Narrative Update • Oct 13
Expanding Asian Markets And Digital Transformation Will Build Long-Term Advantage
Prudential's analyst price target has risen by £43 in recent updates, as analysts highlight stable profit margins and an improved outlook supported by recent upward price target revisions from major financial institutions. Analyst Commentary Recent commentary from the analyst community reveals a mostly positive sentiment regarding Prudential, accompanied by a few reservations.Narrative Update • Sep 23
Expanding Asian Markets And Digital Transformation Will Build Long-Term Advantage
Prudential's Analyst Price Target has seen a modest upward revision to £11.87, underpinned by strong operational performance and structural growth drivers in Asia, improved cost efficiency prospects, and supportive macroeconomic and regulatory conditions, partially offset by concerns over near-term premium growth and currency volatility. Analyst Commentary Bullish analysts highlight continued operational momentum and resilient earnings performance in Prudential's core Asian markets.Narrative Update • Sep 06
Expanding Asian Markets And Digital Transformation Will Build Long-Term Advantage
Prudential’s consensus price target has been nudged higher to £11.74 as analysts express confidence in its strong operational performance, robust Asian growth and cash generation, despite some near-term concerns. Analyst Commentary Bullish analysts are raising price targets in response to Prudential’s solid operational performance and positive earnings momentum.Analysis Article • Aug 17
Here's Why We Think Prudential (LON:PRU) Is Well Worth Watching
For beginners, it can seem like a good idea (and an exciting prospect) to buy a company that tells a good story to...
New Narrative • Feb 09
Establishing An AI Lab With Google Cloud Will Improve Customer Experience
Strategic focus on sustainable growth through disciplined actions and technology partnerships is expected to drive profit margins and improve operational efficiency.Shareholder Returns
| PRU | GB Insurance | GB Market | |
|---|---|---|---|
| 7D | 0.1% | 0.2% | -1.7% |
| 1Y | 11.3% | 18.8% | 15.5% |
Return vs Industry: PRU underperformed the UK Insurance industry which returned 17.8% over the past year.
Return vs Market: PRU underperformed the UK Market which returned 16.8% over the past year.
Price Volatility
| PRU volatility | |
|---|---|
| PRU Average Weekly Movement | 4.5% |
| Insurance Industry Average Movement | 3.4% |
| Market Average Movement | 5.3% |
| 10% most volatile stocks in GB Market | 10.6% |
| 10% least volatile stocks in GB Market | 2.8% |
Stable Share Price: PRU has not had significant price volatility in the past 3 months compared to the UK market.
Volatility Over Time: PRU's weekly volatility (4%) has been stable over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 1848 | 15,338 | Anil Wadhwani | www.prudentialplc.com |
Prudential plc, through its subsidiaries, provides life and health insurance, and asset management solutions to individuals in Asia and Africa. It offers savings and investments products; and wealth, health, and protection products. The company was founded in 1848 and is headquartered in Central, Hong Kong.
Prudential plc Fundamentals Summary
| PRU fundamental statistics | |
|---|---|
| Market cap | UK£25.65b |
| Earnings (TTM) | UK£2.97b |
| Revenue (TTM) | UK£10.76b |
8.6x
P/E Ratio2.4x
P/S RatioIs PRU overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| PRU income statement (TTM) | |
|---|---|
| Revenue | US$14.43b |
| Cost of Revenue | US$8.46b |
| Gross Profit | US$5.97b |
| Other Expenses | US$1.99b |
| Earnings | US$3.98b |
Last Reported Earnings
Dec 31, 2025
Next Earnings Date
Aug 26, 2026
| Earnings per share (EPS) | 1.59 |
| Gross Margin | 41.39% |
| Net Profit Margin | 27.57% |
| Debt/Equity Ratio | 26.8% |
How did PRU perform over the long term?
See historical performance and comparisonDividends
1.9%
Current Dividend Yield17%
Payout RatioCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/07/09 07:13 |
| End of Day Share Price | 2026/07/09 00:00 |
| Earnings | 2025/12/31 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
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| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Prudential plc is covered by 36 analysts. 12 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Ivan Bokhmat | Barclays |
| Larissa Van Deventer | Barclays |
| Trevor Moss | Berenberg |