Sun Life Financial Inc.

LSE:0VJA Stock Report

Market Cap: CA$48.4b

Sun Life Financial Valuation

Is 0VJA undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

3/6

Valuation Score 3/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of 0VJA when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Discounted Cash Flow
Simply Wall St
CA$210.88
Fair Value
59.8% undervalued intrinsic discount
13
Number of Analysts

Below Fair Value: 0VJA (CA$84.83) is trading below our estimate of fair value (CA$210.88)

Significantly Below Fair Value: 0VJA is trading below fair value by more than 20%.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for 0VJA?

Key metric: As 0VJA is profitable we use its Price-To-Earnings Ratio for relative valuation analysis.

The above table shows the Price to Earnings ratio for 0VJA. This is calculated by dividing 0VJA's market cap by their current earnings.
What is 0VJA's PE Ratio?
PE Ratio13.6x
EarningsCA$3.56b
Market CapCA$48.40b

Price to Earnings Ratio vs Peers

How does 0VJA's PE Ratio compare to its peers?

The above table shows the PE ratio for 0VJA vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PEEstimated GrowthMarket Cap
Peer Average24.1x
LGEN Legal & General Group
45.9x24.5%UK£13.4b
PRU Prudential
23x23.6%UK£16.3b
JUST Just Group
17.5x8.9%UK£1.6b
AV. Aviva
9.9x5.0%UK£12.5b
0VJA Sun Life Financial
13.6x6.8%CA$48.4b

Price-To-Earnings vs Peers: 0VJA is good value based on its Price-To-Earnings Ratio (13.6x) compared to the peer average (24.1x).

Price to Earnings Ratio vs Industry

How does 0VJA's PE Ratio compare vs other companies in the European Insurance Industry?

1 CompanyPrice / EarningsEstimated GrowthMarket Cap
0VJA 13.6xIndustry Avg. 11.8xNo. of Companies14PE0816243240+
1 CompanyEstimated GrowthMarket Cap
No more companies

Price-To-Earnings vs Industry: 0VJA is expensive based on its Price-To-Earnings Ratio (13.6x) compared to the European Insurance industry average (11.8x).

Price to Earnings Ratio vs Fair Ratio

What is 0VJA's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

0VJA PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio13.6x
Fair PE Ration/a

Price-To-Earnings vs Fair Ratio: Insufficient data to calculate 0VJA's Price-To-Earnings Fair Ratio for valuation analysis.

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst 0VJA forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentCA$84.83
CA$88.00
+3.7%
9.7%CA$99.00CA$66.00n/a13
Jan ’26CA$84.74
CA$87.08
+2.8%
9.3%CA$96.00CA$66.00n/a13
Dec ’25CA$85.71
CA$86.31
+0.7%
9.1%CA$96.00CA$66.00n/a13
Nov ’25CA$77.39
CA$80.43
+3.9%
7.5%CA$90.00CA$66.00n/a14
Oct ’25CA$78.55
CA$75.29
-4.2%
5.1%CA$81.00CA$66.00n/a14
Sep ’25CA$73.33
CA$75.23
+2.6%
5.3%CA$81.00CA$66.00n/a13
Aug ’25CA$67.50
CA$74.77
+10.8%
4.8%CA$80.00CA$66.00n/a13
Jul ’25CA$65.76
CA$75.00
+14.1%
5.7%CA$83.00CA$66.00n/a13
Jun ’25CA$69.14
CA$75.00
+8.5%
5.7%CA$83.00CA$66.00n/a13
May ’25CA$71.33
CA$75.92
+6.4%
5.4%CA$83.00CA$66.00n/a13
Apr ’25CA$73.90
CA$75.46
+2.1%
5.3%CA$83.00CA$66.00n/a13
Mar ’25CA$72.34
CA$75.15
+3.9%
6.0%CA$82.00CA$63.00n/a13
Feb ’25CA$69.72
CA$73.25
+5.1%
6.2%CA$80.00CA$63.00n/a12
Jan ’25CA$68.51
CA$71.23
+4.0%
8.2%CA$79.00CA$57.00CA$84.7413
Dec ’24CA$68.41
CA$71.23
+4.1%
8.2%CA$79.00CA$57.00CA$85.7113
Nov ’24n/a
CA$70.85
0%
9.2%CA$79.00CA$57.00CA$77.3913
Oct ’24CA$66.55
CA$71.00
+6.7%
9.1%CA$79.00CA$57.00CA$78.5513
Sep ’24CA$65.49
CA$71.67
+9.4%
8.7%CA$79.00CA$57.00CA$73.3315
Aug ’24n/a
CA$72.56
0%
8.5%CA$79.00CA$57.00CA$67.5016
Jul ’24n/a
CA$73.64
0%
5.0%CA$79.00CA$63.00CA$65.7614
Jun ’24n/a
CA$72.73
0%
6.8%CA$79.00CA$60.00CA$69.1415
May ’24n/a
CA$73.43
0%
4.7%CA$78.00CA$63.00CA$71.3314
Apr ’24n/a
CA$72.73
0%
6.1%CA$78.00CA$62.00CA$73.9015
Mar ’24CA$65.75
CA$72.47
+10.2%
7.0%CA$78.00CA$59.00CA$72.3415
Feb ’24CA$66.23
CA$69.80
+5.4%
5.9%CA$75.00CA$59.00CA$69.7215
Jan ’24CA$63.31
CA$66.61
+5.2%
6.7%CA$75.00CA$59.00CA$68.5114
Analyst Price Target
Consensus Narrative from 13 Analysts
CA$88.74
Fair Value
4.4% undervalued intrinsic discount
13
Number of Analysts

Analyst Forecast: Target price is less than 20% higher than the current share price.

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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2025/01/09 13:00
End of Day Share Price 2025/01/07 00:00
Earnings2024/09/30
Annual Earnings2023/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on .

Analyst Sources

Sun Life Financial Inc. is covered by 31 analysts. 7 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Jacob KilsteinArgus Research Company
John EadeArgus Research Company
Ishan MajumdarBaptista Research