Scandic Hotels Group AB (publ)

BATS-CHIXE:SHOTS Stock Report

Market Cap: SEK 15.2b

Scandic Hotels Group Valuation

Is SHOTS undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

2/6

Valuation Score 2/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of SHOTS when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: SHOTS (SEK68.15) is trading below our estimate of fair value (SEK177.6)

Significantly Below Fair Value: SHOTS is trading below fair value by more than 20%.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for SHOTS?

Key metric: As SHOTS is profitable we use its Price-To-Earnings Ratio for relative valuation analysis.

The above table shows the Price to Earnings ratio for SHOTS. This is calculated by dividing SHOTS's market cap by their current earnings.
What is SHOTS's PE Ratio?
PE Ratio28.1x
EarningsSEK 541.00m
Market CapSEK 15.18b

Price to Earnings Ratio vs Peers

How does SHOTS's PE Ratio compare to its peers?

The above table shows the PE ratio for SHOTS vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PEEstimated GrowthMarket Cap
Peer Average25.6x
TRN Trainline
33.7x17.6%UK£1.8b
PPH PPHE Hotel Group
27x27.0%UK£597.6m
OTB On the Beach Group
20.2x22.2%UK£417.5m
WTB Whitbread
21.5x14.2%UK£5.3b
SHOTS Scandic Hotels Group
28.1x23.7%SEK 15.2b

Price-To-Earnings vs Peers: SHOTS is expensive based on its Price-To-Earnings Ratio (28.1x) compared to the peer average (25.8x).

Price to Earnings Ratio vs Industry

How does SHOTS's PE Ratio compare vs other companies in the GB Hospitality Industry?

1 CompanyPrice / EarningsEstimated GrowthMarket Cap
TAST Tasty
0.4x-73.4%US$2.45m
No more companies available in this PE range
No. of Companies5PE01224364860+
1 CompanyEstimated GrowthMarket Cap
No more companies

Price-To-Earnings vs Industry: SHOTS is expensive based on its Price-To-Earnings Ratio (28.1x) compared to the UK Hospitality industry average (20.6x).

Price to Earnings Ratio vs Fair Ratio

What is SHOTS's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

SHOTS PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio28.1x
Fair PE Ration/a

Price-To-Earnings vs Fair Ratio: Insufficient data to calculate SHOTS's Price-To-Earnings Fair Ratio for valuation analysis.

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst SHOTS forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentSEK 68.15
SEK 63.83
-6.3%
24.7%SEK 84.00SEK 37.00n/a6
Dec ’25n/a
SEK 63.33
0%
25.0%SEK 84.00SEK 37.00n/a6
Nov ’25SEK 68.85
SEK 63.33
-8.0%
25.0%SEK 84.00SEK 37.00n/a6
Oct ’25n/a
SEK 58.17
0%
25.8%SEK 80.00SEK 37.00n/a6
Sep ’25n/a
SEK 57.25
0%
26.2%SEK 80.00SEK 37.00n/a6
Aug ’25n/a
SEK 57.25
0%
26.2%SEK 80.00SEK 37.00n/a6
Jul ’25n/a
SEK 56.58
0%
24.8%SEK 75.00SEK 37.00n/a6
Jun ’25n/a
SEK 56.58
0%
24.8%SEK 75.00SEK 37.00n/a6
May ’25n/a
SEK 55.83
0%
25.5%SEK 75.00SEK 37.00n/a6
Apr ’25n/a
SEK 55.50
0%
23.9%SEK 75.00SEK 37.00n/a6
Mar ’25n/a
SEK 55.50
0%
23.9%SEK 75.00SEK 37.00n/a6
Feb ’25n/a
SEK 49.34
0%
24.5%SEK 71.00SEK 34.00n/a5
Jan ’25n/a
SEK 46.94
0%
25.3%SEK 69.00SEK 34.00SEK 67.805
Dec ’24SEK 44.21
SEK 46.46
+5.1%
25.7%SEK 69.00SEK 34.00n/a5
Nov ’24n/a
SEK 46.18
0%
26.1%SEK 69.00SEK 34.00SEK 68.855
Oct ’24n/a
SEK 45.98
0%
25.4%SEK 68.00SEK 34.00n/a5
Sep ’24n/a
SEK 45.58
0%
25.7%SEK 68.00SEK 34.00n/a5
Aug ’24n/a
SEK 45.58
0%
25.7%SEK 68.00SEK 34.00n/a5
Jul ’24n/a
SEK 44.18
0%
24.3%SEK 65.00SEK 34.00n/a5
Jun ’24n/a
SEK 43.28
0%
25.6%SEK 65.00SEK 34.00n/a5
May ’24SEK 36.46
SEK 43.28
+18.7%
25.6%SEK 65.00SEK 34.00n/a5
Apr ’24n/a
SEK 42.88
0%
26.2%SEK 65.00SEK 34.00n/a5
Mar ’24n/a
SEK 42.88
0%
26.2%SEK 65.00SEK 34.00n/a5
Feb ’24n/a
SEK 43.08
0%
22.5%SEK 61.00SEK 34.00n/a5
Jan ’24n/a
SEK 42.60
0%
21.4%SEK 61.00SEK 31.00n/a6

Analyst Forecast: Target price is lower than the current share price.

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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2025/01/02 17:54
End of Day Share Price 2025/01/02 00:00
Earnings2024/09/30
Annual Earnings2023/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on .

Analyst Sources

Scandic Hotels Group AB (publ) is covered by 13 analysts. 6 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Andreas LundbergABG Sundal Collier
Stuart GordonBerenberg
Iona DentDeutsche Bank