Betsson AB (publ)

BATS-CHIXE:BETSBS Stock Report

Market Cap: SEK 11.5b

Betsson Valuation

Is BETSBS undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

4/6

Valuation Score 4/6

  • Below Future Cash Flow Value

  • Significantly Below Future Cash Flow Value

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Analyst Forecast

Share Price vs Future Cash Flow Value

What is the Fair Price of BETSBS when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Ultimate guide to DCF valuation for stock investing

Learn how to determine fair value like the best investors in the world.

Below Future Cash Flow Value: BETSBS (SEK85.63) is trading below our estimate of future cash flow value (SEK239.61)

Significantly Below Future Cash Flow Value: BETSBS is trading below future cash flow value by more than 20%.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for BETSBS?

Key metric: As BETSBS is profitable we use its Price-To-Earnings Ratio for relative valuation analysis.

The above table shows the Price to Earnings ratio for BETSBS. This is calculated by dividing BETSBS's market cap by their current earnings.
What is BETSBS's PE Ratio?
PE Ratio6.8x
Earnings€153.80m
Market Cap€1.04b

Price to Earnings Ratio vs Peers

How does BETSBS's PE Ratio compare to its peers?

The above table shows the PE ratio for BETSBS vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PEEstimated GrowthMarket Cap
Peer Average35.2x
RNK Rank Group
12.6x17.56%UK£481.0m
WVIA Winvia Entertainment
66.3x66.71%UK£252.3m
TRN Trainline
9.4x0.66%UK£753.0m
PPH PPHE Hotel Group
52.5x46.34%UK£692.3m
BETSBS Betsson
6.8x0.73%SEK 11.5b

Price-To-Earnings vs Peers: BETSBS is good value based on its Price-To-Earnings Ratio (6.8x) compared to the peer average (35.2x).

Historical Price to Earnings Ratio

Historical Price to Earnings Ratio compares a stock's price to its earnings over time. Higher ratios indicate that investors are willing to pay more for the stock.

Fetching historical data

Price to Earnings Ratio vs Industry

How does BETSBS's PE Ratio compare vs other companies in the GB Hospitality Industry?

0 CompaniesPrice / EarningsEstimated GrowthMarket Cap
No more companies available in this PE range
No. of Companies7PE01224364860+
0 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Earnings vs Industry: BETSBS is good value based on its Price-To-Earnings Ratio (6.8x) compared to the UK Hospitality industry average (16.5x).

Price to Earnings Ratio vs Fair Ratio

What is BETSBS's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

BETSBS PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio6.8x
Fair PE Ration/a

Price-To-Earnings vs Fair Ratio: Insufficient data to calculate BETSBS's Price-To-Earnings Fair Ratio for valuation analysis.

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst BETSBS forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentSEK 85.63
SEK 96.67
+12.90%
2.44%SEK 100.00SEK 95.00n/a3
Jun ’27SEK 89.43
SEK 103.33
+15.55%
11.40%SEK 120.00SEK 95.00n/a3
May ’27SEK 95.53
SEK 103.33
+8.17%
11.40%SEK 120.00SEK 95.00n/a3
Apr ’27SEK 102.25
SEK 110.00
+7.58%
9.09%SEK 120.00SEK 100.00n/a2
Mar ’27SEK 94.40
SEK 110.00
+16.53%
9.09%SEK 120.00SEK 100.00n/a2
Feb ’27SEK 104.50
SEK 152.50
+45.93%
21.31%SEK 185.00SEK 120.00n/a2
Jan ’27n/a
SEK 187.50
0%
1.33%SEK 190.00SEK 185.00n/a2
Dec ’26SEK 140.80
SEK 187.50
+33.17%
1.33%SEK 190.00SEK 185.00n/a2
Nov ’26SEK 148.80
SEK 187.50
+26.01%
1.33%SEK 190.00SEK 185.00n/a2
Oct ’26n/a
SEK 192.50
0%
3.90%SEK 200.00SEK 185.00n/a2
Sep ’26SEK 160.25
SEK 192.50
+20.12%
3.90%SEK 200.00SEK 185.00n/a2
Aug ’26n/a
SEK 192.50
0%
3.90%SEK 200.00SEK 185.00n/a2
Jul ’26SEK 199.10
SEK 178.33
-10.43%
11.29%SEK 195.00SEK 150.00n/a3
Jun ’26SEK 185.40
SEK 178.33
-3.81%
11.29%SEK 195.00SEK 150.00SEK 89.433
May ’26n/a
SEK 178.33
0%
11.29%SEK 195.00SEK 150.00SEK 95.533
Apr ’26n/a
SEK 175.00
0%
10.69%SEK 195.00SEK 150.00SEK 102.253
Mar ’26n/a
SEK 170.00
0%
15.00%SEK 195.00SEK 135.00SEK 94.403
Feb ’26n/a
SEK 158.33
0%
11.63%SEK 180.00SEK 135.00SEK 104.503
Jan ’26SEK 143.24
SEK 158.33
+10.54%
11.63%SEK 180.00SEK 135.00n/a3
Dec ’25SEK 143.62
SEK 158.33
+10.24%
11.63%SEK 180.00SEK 135.00SEK 140.803
Nov ’25n/a
SEK 155.00
0%
14.66%SEK 180.00SEK 125.00SEK 148.803
Oct ’25n/a
SEK 150.00
0%
13.61%SEK 175.00SEK 125.00n/a3
Sep ’25n/a
SEK 150.00
0%
13.61%SEK 175.00SEK 125.00SEK 160.253
Aug ’25n/a
SEK 150.00
0%
13.61%SEK 175.00SEK 125.00n/a3
Jul ’25n/a
SEK 151.67
0%
12.72%SEK 170.00SEK 125.00SEK 199.103
Jun ’25SEK 123.90
SEK 148.33
+19.72%
16.13%SEK 170.00SEK 115.00SEK 185.403
SEK 96.86
Fair Value
11.6% undervalued intrinsic discount
3
Number of Analysts

Analyst Forecast: Target price is less than 20% higher than the current share price.

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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/06/28 07:24
End of Day Share Price 2026/06/24 00:00
Earnings2026/03/31
Annual Earnings2025/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Betsson AB (publ) is covered by 9 analysts. 3 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
null nullABG Sundal Collier
Henrik BarkABG Sundal Collier Sponsored
Jack CummingsBerenberg