Betsson Ownership

Who are the major shareholders and have insiders been buying or selling?

Recent Insider Transactions

BATS-CHIXE:BETSBS Recent Insider Transactions by Companies or Individuals
Date	Value	Name	Entity	Shares	Max Price
20 Sep 24	SellSEK 376,951	Triin Toomemets-Krasnitski	Individual	2,978	SEK 127.48
08 Aug 24	BuySEK 219,438	Louise Nylen	Individual	1,780	SEK 123.28
29 Jul 24	BuySEK 49,968	Eva de Falck	Individual	400	SEK 124.92
22 May 24	BuySEK 6,000,000	Tristan Sjöberg	Individual	50,000	SEK 120.00
21 Feb 24	BuySEK 2,118,880	Peter Hamberg	Individual	20,000	SEK 105.94
20 Feb 24	BuySEK 5,331,579	Hamberg FÖRvaltning Aktiebolag	Company	50,000	SEK 108.35
20 Feb 24	BuySEK 5,662,312	Peter Hamberg	Individual	53,100	SEK 109.00
20 Feb 24	BuySEK 432,600	Peter Hamberg	Individual	4,000	SEK 108.15
20 Feb 24	SellSEK 651,210	Peter Hamberg	Individual	6,000	SEK 108.65

Insider Trading Volume

Insider Buying: Insufficient data to determine if insiders have bought more shares than they have sold in the past 3 months.

Ownership Breakdown

What is the ownership structure of BETSBS?
Owner Type	Number of Shares	Ownership Percentage
Private Companies	1,473,840	1.07%
Individual Insiders	11,745,457	8.53%
General Public	56,204,380	40.8%
Institutions	68,235,392	49.6%

Dilution of Shares: Shareholders have not been meaningfully diluted in the past year.

Top Shareholders

Top 25 shareholders own 55.89% of the company

Ownership	Name	Shares	Current Value	Change %	Portfolio %
8.9%	Societe Generale Group, Banking Investments	12,245,598	SEK 1.8b	37.1%	1.01%
6.66%	FMR LLC	9,164,230	SEK 1.3b	0.12%	0.01%
5.18%	DNB Asset Management AS	7,126,205	SEK 1.0b	677%	0.3%
4.11%	Hamberg FÖRvaltning Aktiebolag	5,654,758	SEK 818.5m	-44.8%	95.62%
3.86%	Avanza Fonder AB	5,311,140	SEK 768.7m	-63.7%	0.63%
3.12%	Ålandsbanken Asset Management Ab	4,288,269	SEK 620.7m	0%	54.79%
2.98%	Dimensional Fund Advisors LP	4,097,074	SEK 593.0m	-0.16%	0.01%
2.78%	Lars Kling	3,821,884	SEK 553.2m	-45.9%	no data
2.7%	Knutsson Holdings AB	3,716,598	SEK 537.9m	-42.8%	80.09%
2.52%	Tristan Sjöberg	3,470,000	SEK 502.2m	-7.96%	no data
1.8%	Skandia Fonder AB	2,481,576	SEK 359.2m	0%	0.27%
1.41%	Evli Fund Management Company Ltd.	1,936,633	SEK 280.3m	0%	0.65%
1.37%	Pontus Lindwall	1,880,000	SEK 272.1m	9.3%	no data
1.36%	Berit Lindwall	1,878,442	SEK 271.9m	6.25%	no data
1.29%	BlackRock, Inc.	1,775,312	SEK 257.0m	4.39%	no data
1.18%	Goldman Sachs Asset Management, L.P.	1,623,241	SEK 234.9m	-17.6%	0.01%
1.07%	Provobis Holding AB	1,473,840	SEK 213.3m	-1.12%	no data
0.62%	JP Morgan Asset Management	849,340	SEK 122.9m	0.17%	no data
0.54%	FundLogic SAS	741,725	SEK 107.4m	0%	0.53%
0.51%	Deutsche Asset & Wealth Management	703,322	SEK 101.8m	0%	no data
0.46%	Peter Hamberg	633,260	SEK 91.7m	0%	no data
0.44%	Artemis Investment Management LLP	606,853	SEK 87.8m	419%	0.03%
0.4%	Liontrust Asset Management PLC	550,499	SEK 79.7m	0%	0.03%
0.34%	The Vanguard Group, Inc.	466,054	SEK 67.5m	-89.2%	no data
0.32%	Bessemer Investment Management LLC	441,769	SEK 63.9m	-13.6%	0.01%

Company Analysis and Financial Data Status

Data	Last Updated (UTC time)
Company Analysis	2025/01/26 23:00
End of Day Share Price	2024/12/30 00:00
Earnings	2024/09/30
Annual Earnings	2023/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

Package	Data	Timeframe	Example US Source ^*
Company Financials	10 years	Income statement Cash flow statement Balance sheet	SEC Form 10-K SEC Form 10-Q
Analyst Consensus Estimates	+3 years	Forecast financials Analyst price targets	Analyst Research Reports Blue Matrix
Market Prices	30 years	Stock prices Dividends, Splits and Actions	ICE Market Data SEC Form S-1
Ownership	10 years	Top shareholders Insider trading	SEC Form 4 SEC Form 13D
Management	10 years	Leadership team Board of directors	SEC Form 10-K SEC Form DEF 14A
Key Developments	10 years	Company announcements	SEC Form 8-K

^* example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on .

Analyst Sources

Betsson AB (publ) is covered by 13 analysts. 3 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

Analyst	Institution
Henrik Bark	ABG Sundal Collier Sponsored
Jack Cummings	Berenberg
Sharish Aziz	Danske Bank