Announcement • Jun 12
Better Collective Launches AI Betting Solution Playbook in Brazil Better Collective announced the official Brazil launch of Playbook, its AI powered betting solution designed to transform how fans place bets, seamlessly integrating into their sports engagement through personalized recommendations and data-driven insights. Playbook is built to support fans before and during major sporting moments, combining advanced models with Better Collective’s deep sports media expertise. The solution enables users to seamlessly generate customized betslips from sports-related content and access them through their preferred regulated sportsbooks. Since the first market launch in the US in September, Playbook has driven millions of bets to Better Collective's sportsbook partners. The launch of Playbook in Brazil marks an important milestone, bringing the product to one of the world’s most passionate football nations just in time for the World Cup. Initially focused on soccer, Playbook will mostly roll out live on X, Telegram and Discord. The launch of Playbook reinforces Better Collective’s role as the digital home of sports fans and further strengthens the company’s position as a go to partner for sportsbooks looking to reach and retain high quality, engaged audiences in regulated markets. Following the Brazil launch, Better Collective plans to expand Playbook into additional markets, adapting the product to local regulations and user preferences. The expansion comes on the heels of the recent announcement that Better Collective and X have extended their strategic partnership, naming Playbook as an Official Partner to help scale the betting product globally. Announcement • Mar 07
Bolero Holdings SARL acquired 5.24% stake in Better Collective A/S (OM:BETCO). Bolero Holdings SARL acquired 5.24% stake in Better Collective A/S (OM:BETCO) on March 6, 2026. As a result of the acquisition, Triton Administration (Jersey) Limited has exceeded the 5% threshold of the share capital and voting rights in Better Collective A/S.
Bolero Holdings SARL completed the acquisition of 5.24% stake in Better Collective A/S (OM:BETCO) on March 6, 2026. Announcement • Mar 05
Better Collective A/S (OM:BETCO) announces an Equity Buyback for 10% of its issued share capital, for €40 million. Better Collective A/S (OM:BETCO) announces a share repurchase program. Under the program, the company will repurchase up to €40 million worth of it's shares. The maximum number of shares that can be bought under the program cannot exceed 10% of the Company’s total outstanding share capital. The purpose of the program is to cover future obligations of the Company relating to acquisitions, cover share delivery obligations relating to long-term incentive (LTI) programs, and potentially optimizing and improving the capital structure of the Company by reducing the capital. During the program, no shares will be purchased at a price exceeding the higher of the price of the latest independent trade and the highest current independent bid on the trading venue where the purchase is carried out. The program will be funded via cash. The program is valid till March 3, 2027. As of March 5, 2026, the company had 451,449 shares in treasury. Announcement • Mar 03
Better Collective A/S, Annual General Meeting, Mar 24, 2026 Better Collective A/S, Annual General Meeting, Mar 24, 2026, at 12:00 W. Europe Standard Time. Announcement • Nov 23
Better Collective A/S to Report Fiscal Year 2026 Results on Feb 24, 2027 Better Collective A/S announced that they will report fiscal year 2026 results on Feb 24, 2027 Announcement • May 29
Better Collective A/S (OM:BETCO) commences an Equity Buyback Plan for 6,195,887 shares, representing 9.82% of its issued share capital, under the authorization approved on April 22, 2025. Better Collective A/S (OM:BETCO) commences share repurchases on May 22, 2025, under the program mandated by the shareholders in the Annual General Meeting held on April 22, 2025. As per the mandate, the company is authorized to repurchase up to 6,195,887 shares, representing 9.82% of its issued share capital. The shares will be repurchased at a price per share within the band of prices (spread) applying on the Exchange. The program is valid until the annual general meeting to be held in 2026. As of March 28, 2025, the company had 63,076,627 shares in issue.
On May 21, 2024, the company announced a share repurchase program. Under the program, the company will repurchase up to 6,195,887 shares for €10 million. The purpose of the program is to improve the capital structure of the Company by reducing the capital and partially cover the share delivery obligations relating to long-term incentive (LTI) programs. The repurchases will take place from May 22, 2025, to August 26, 2025. Announcement • Oct 25
Better Collective A/S Updates Earnings Guidance for the Full Year 2024 Better Collective A/S updated earnings guidance for the full year 2024. For the year, the company expects revenue of EUR 355 million - EUR 375 million (previously EUR 395 million - EUR 425 million). Announcement • Oct 11
Better Collective Announces Nomination Committee Appointments Better Collective has appointed its nomination committee, based on ownership data as per August 31, 2024. Better Collective’s Nomination Committee shall consist of four members, representing the three largest shareholders as per the end of August each year, together with the Chair of the Board of Directors. In accordance with the shareholders’ decision, the nomination committee has been appointed and is composed by four members in total: Søren Jørgensen, appointed by Chr. Dam Holding. Troels Bisgaard Vig, appointed by J. Søgaard Holding. Anders Lund, appointed by BLS Capital Aondsmæglerselskab A/S. Jens Bager, Chair of the Board of Directors, Better Collective. Announcement • May 30
Better Collective A/S (OM:BETCO) commences an Equity Buyback for 6,289,950 shares, representing 10% of its issued share capital, under the authorization approved on April 22, 2024. Better Collective A/S (OM:BETCO) commences share repurchases on May 22, 2024, under the program mandated by the shareholders in the Annual General Meeting held on April 22, 2024. As per the mandate, the company is authorized to repurchase up to 6,289,950 shares, representing 10% of its issued share capital. The shares will be repurchased at a price per share within the band of prices (spread) applying on the Exchange. The program is valid until the annual general meeting to be held in 2025. As of March 25, 2024, the company had 62,899,505 shares in issue.
On May 21, 2024, the company announced a share repurchase program. Under the program, the company will repurchase up to 6,289,950 shares for €2.4 million. The purpose of the program is to partially cover the share delivery obligations relating to the acquisition of Ace Odds. The repurchases will take place from May 22, 2024, to July 3, 2024. Announcement • Mar 26
Better Collective A/S to Report Q3, 2024 Results on Nov 13, 2024 Better Collective A/S announced that they will report Q3, 2024 results on Nov 13, 2024 Reported Earnings • Mar 24
Full year 2023 earnings released: EPS: €0.72 (vs €0.88 in FY 2022) Full year 2023 results: EPS: €0.72 (down from €0.88 in FY 2022). Revenue: €326.7m (up 21% from FY 2022). Net income: €39.8m (down 17% from FY 2022). Profit margin: 12% (down from 18% in FY 2022). The decrease in margin was driven by higher expenses. Revenue is forecast to grow 13% p.a. on average during the next 3 years, compared to a 8.2% growth forecast for the Interactive Media and Services industry in the United Kingdom. Announcement • Feb 08
Better Collective A/S (OM:BETCO) completed the acquisition of Playmaker Capital Inc. (TSXV:PMKR) from a group of shareholders. Better Collective A/S (OM:BETCO) entered into a definitive agreement to acquire Playmaker Capital Inc. (TSXV:PMKR) from a group of shareholders for approximately CAD 170 million on November 6, 2023. Under the transaction, the holders of Playmaker Capital common shares will receive consideration of CAD 0.7 per share. The consideration comprises cash and shares of Better Collective. Playmaker Capital’s shareholders will be able to elect either CAD 0.70 in cash or 0.0206 shares of Better Collective per Playmaker Capital common share, subject to proration and an aggregate cap of 65% shares in Better Collective and 35% in cash. Playmaker Capital shareholders who do not elect cash or shares of Better Collective (subject to proration) will receive a default consideration of CAD 0.245 in cash (35%) and 0.0134 shares of Better Collective (65%) per Playmaker Capital common share. The cash consideration will be paid by existing cash on the balance sheet and already established bank credit facilities. Following the closing of the transaction, Playmaker Capital will be a wholly owned subsidiary of Better Collective. In case of temination under certain circumstances, either party will pay a termination fee of CAD 5 million to other party.The Transaction is to be effected by way of a court-approved plan of arrangement and is expected to close in the first quarter of 2024, subject to receipt of 66 2/3% of the votes cast by Playmaker shareholders and court approvals, a required regulatory approval and customary closing conditions. Completion of the Transaction is not subject to any financing condition. Playmaker’s board of directors has unanimously concluded that the Transaction is in the best interests of Playmaker and recommends that Playmaker shareholders vote in favor of the Transaction. Playmaker shareholders representing approximately 50% of Playmaker’s issued and outstanding common shares, including several of Playmaker’s largest shareholders and each of the Company’s directors and named executive officers, have entered into a voting support agreement pursuant to which each has committed to vote in favour of the Transaction. The transaction is subject to other customary closing conditions, including the approval of certain U.S. gaming authorities and approval under the Investment Canada Act. As of January 22, 2024, Playmaker Capital shareholders approved the transaction. The transaction is expected to close in early February. As of January 31, 2024, Playmaker Capital has received approval from the Minister of Canadian Heritage under the Investment Canada Act. Playmaker is also pleased to announce that the Ontario Superior Court (Commercial List) issued a final order approving the Arrangement on January 24, 2024. Following receipt of Heritage Approval and the Final Order, all conditions to closing of the Arrangement have been satisfied or waived, save for those conditions to be satisfied as part of the closing process. The Arrangement is expected to close on February 6, 2024.Canaccord Genuity Corp. acted as independent financial advisor to Playmaker’s board of directors and also delivered a fairness opinion to Playmaker’s board of directors. Oakvale Capital LLP is acting as financial advisor and Brandon Hoffman of Goodmans LLP is acting as legal advisor to Playmaker in connection with the Transaction. Moelis & Company LLC are acting as exclusive financial advisor, Mario Nigro and John Lee of Stikeman Elliott LLP, BechBruun Law Firm P/S and Greenberg Traurig LLP are acting as legal advisors and PriceWaterhouseCoopers acted as accounting and tax advisor to Better Collective in connection with the transaction. Odyssey Trust Company acted as depositary to Better Collective.Better Collective A/S (OM:BETCO) completed the acquisition of Playmaker Capital Inc. (TSXV:PMKR) from a group of shareholders on February 6, 2024. Announcement • Oct 17
Better Collective A/S, Annual General Meeting, Apr 22, 2024 Better Collective A/S, Annual General Meeting, Apr 22, 2024. Announcement • Sep 06
Better Collective A/S (OM:BETCO) acquired Goalmedia Tecnologia E Marketing Digital LTDA. Better Collective A/S (OM:BETCO) acquired Goalmedia Tecnologia E Marketing Digital LTDA. on September 4, 2023. The consideration will be paid through cash. The deal includes other smaller assets in the Torcedores.com portfolio, and Better Collective will be taking over all operations.
Better Collective A/S (OM:BETCO) completed the acquisition of Goalmedia Tecnologia E Marketing Digital LTDA. on September 4, 2023. 
