Rentokil Initial plc

LSE:RTO Stock Report

Market Cap: UK£9.8b

Rentokil Initial Valuation

Is RTO undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

2/6

Valuation Score 2/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of RTO when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: RTO (£4) is trading below our estimate of fair value (£4.36)

Significantly Below Fair Value: RTO is trading below fair value, but not by a significant amount.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for RTO?

Key metric: As RTO is profitable we use its Price-To-Earnings Ratio for relative valuation analysis.

The above table shows the Price to Earnings ratio for RTO. This is calculated by dividing RTO's market cap by their current earnings.
What is RTO's PE Ratio?
PE Ratio25.6x
EarningsUK£392.00m
Market CapUK£9.84b

Price to Earnings Ratio vs Peers

How does RTO's PE Ratio compare to its peers?

The above table shows the PE ratio for RTO vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PEEstimated GrowthMarket Cap
Peer Average18.1x
MTO Mitie Group
11.4x11.3%UK£1.4b
SRP Serco Group
11.1x2.5%UK£1.5b
RWI Renewi
25.6x36.6%UK£644.5m
ITRK Intertek Group
24.3x12.6%UK£7.5b
RTO Rentokil Initial
25.6x15.4%UK£10.0b

Price-To-Earnings vs Peers: RTO is expensive based on its Price-To-Earnings Ratio (25.6x) compared to the peer average (18.1x).

Price to Earnings Ratio vs Industry

How does RTO's PE Ratio compare vs other companies in the European Commercial Services Industry?

1 CompanyPrice / EarningsEstimated GrowthMarket Cap
RTO 25.6xIndustry Avg. 14.0xNo. of Companies14PE01020304050+
1 CompanyEstimated GrowthMarket Cap
No more companies

Price-To-Earnings vs Industry: RTO is expensive based on its Price-To-Earnings Ratio (25.6x) compared to the European Commercial Services industry average (14x).

Price to Earnings Ratio vs Fair Ratio

What is RTO's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

RTO PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio25.6x
Fair PE Ratio34.6x

Price-To-Earnings vs Fair Ratio: RTO is good value based on its Price-To-Earnings Ratio (25.6x) compared to the estimated Fair Price-To-Earnings Ratio (34.7x).

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst RTO forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentUK£4.00
UK£4.56
+14.1%
15.2%UK£6.20UK£3.60n/a17
Dec ’25UK£3.94
UK£4.58
+16.4%
16.3%UK£6.20UK£3.60n/a17
Nov ’25UK£3.91
UK£4.60
+17.6%
15.8%UK£6.20UK£3.60n/a17
Oct ’25UK£3.67
UK£4.75
+29.5%
14.4%UK£6.20UK£3.60n/a17
Sep ’25UK£4.83
UK£5.54
+14.7%
12.1%UK£6.75UK£4.54n/a17
Aug ’25UK£4.64
UK£5.54
+19.4%
12.1%UK£6.75UK£4.54n/a17
Jul ’25UK£4.60
UK£5.53
+20.0%
15.5%UK£6.75UK£3.55n/a17
Jun ’25UK£4.14
UK£5.48
+32.3%
16.8%UK£6.75UK£3.55n/a17
May ’25UK£4.02
UK£5.48
+36.3%
16.8%UK£6.75UK£3.55n/a17
Apr ’25UK£4.72
UK£5.54
+17.4%
16.6%UK£6.75UK£3.75n/a16
Mar ’25UK£4.39
UK£5.42
+23.3%
18.9%UK£7.00UK£3.50n/a16
Feb ’25UK£4.06
UK£5.52
+35.9%
19.1%UK£7.00UK£3.50n/a16
Jan ’25UK£4.41
UK£6.01
+36.3%
15.9%UK£7.50UK£4.50n/a16
Dec ’24UK£4.28
UK£6.13
+43.4%
14.5%UK£7.50UK£4.50UK£3.9416
Nov ’24UK£4.19
UK£6.31
+50.5%
12.1%UK£7.50UK£4.50UK£3.9116
Oct ’24UK£6.10
UK£6.59
+8.1%
10.4%UK£7.50UK£4.60UK£3.6716
Sep ’24UK£5.96
UK£6.58
+10.5%
10.4%UK£7.50UK£4.60UK£4.8316
Aug ’24UK£6.29
UK£6.55
+4.1%
10.3%UK£7.50UK£4.60UK£4.6417
Jul ’24UK£6.15
UK£6.38
+3.7%
10.5%UK£7.40UK£4.60UK£4.6017
Jun ’24UK£6.37
UK£6.34
-0.5%
10.5%UK£7.40UK£4.60UK£4.1417
May ’24UK£6.32
UK£6.22
-1.6%
9.9%UK£7.00UK£4.60UK£4.0218
Apr ’24UK£5.92
UK£6.10
+3.0%
10.1%UK£7.00UK£4.60UK£4.7218
Mar ’24UK£5.09
UK£5.89
+15.7%
11.6%UK£6.70UK£4.60UK£4.3917
Feb ’24UK£4.91
UK£5.93
+20.6%
12.0%UK£6.70UK£4.60UK£4.0617
Jan ’24UK£5.08
UK£6.05
+19.1%
9.2%UK£6.65UK£4.60UK£4.4116
Dec ’23UK£5.44
UK£6.05
+11.2%
9.2%UK£6.65UK£4.60UK£4.2816

Analyst Forecast: Target price is less than 20% higher than the current share price.

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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2024/12/20 19:18
End of Day Share Price 2024/12/20 00:00
Earnings2024/06/30
Annual Earnings2023/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on .

Analyst Sources

Rentokil Initial plc is covered by 39 analysts. 17 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Vibha IssarAlphaValue
Paul Daniel SullivanBarclays
James RosenthalBarclays