With a price-to-sales (or "P/S") ratio of 0.2x SergeFerrari Group SA (EPA:SEFER) may be sending bullish signals at the moment, given that almost half of all the Chemicals companies in France have P/S ratios greater than 1.6x and even P/S higher than 13x are not unusual. Nonetheless, we'd need to dig a little deeper to determine if there is a rational basis for the reduced P/S.
See our latest analysis for SergeFerrari Group
How SergeFerrari Group Has Been Performing
While the industry has experienced revenue growth lately, SergeFerrari Group's revenue has gone into reverse gear, which is not great. The P/S ratio is probably low because investors think this poor revenue performance isn't going to get any better. If you still like the company, you'd be hoping this isn't the case so that you could potentially pick up some stock while it's out of favour.
If you'd like to see what analysts are forecasting going forward, you should check out our free report on SergeFerrari Group.How Is SergeFerrari Group's Revenue Growth Trending?
SergeFerrari Group's P/S ratio would be typical for a company that's only expected to deliver limited growth, and importantly, perform worse than the industry.
Retrospectively, the last year delivered a frustrating 1.2% decrease to the company's top line. That put a dampener on the good run it was having over the longer-term as its three-year revenue growth is still a noteworthy 13% in total. So we can start by confirming that the company has generally done a good job of growing revenue over that time, even though it had some hiccups along the way.
Shifting to the future, estimates from the three analysts covering the company suggest revenue should grow by 4.4% per annum over the next three years. That's shaping up to be materially lower than the 8.1% per year growth forecast for the broader industry.
In light of this, it's understandable that SergeFerrari Group's P/S sits below the majority of other companies. Apparently many shareholders weren't comfortable holding on while the company is potentially eyeing a less prosperous future.
The Bottom Line On SergeFerrari Group's P/S
While the price-to-sales ratio shouldn't be the defining factor in whether you buy a stock or not, it's quite a capable barometer of revenue expectations.
As we suspected, our examination of SergeFerrari Group's analyst forecasts revealed that its inferior revenue outlook is contributing to its low P/S. At this stage investors feel the potential for an improvement in revenue isn't great enough to justify a higher P/S ratio. The company will need a change of fortune to justify the P/S rising higher in the future.
It's always necessary to consider the ever-present spectre of investment risk. We've identified 2 warning signs with SergeFerrari Group, and understanding these should be part of your investment process.
If these risks are making you reconsider your opinion on SergeFerrari Group, explore our interactive list of high quality stocks to get an idea of what else is out there.
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