Pandora Ownership

Who are the major shareholders and have insiders been buying or selling?

Recent Insider Transactions

CPSE:PNDORA Recent Insider Transactions by Companies or Individuals
Date	Value	Name	Entity	Shares	Max Price
07 May 26	BuyDKK 149,380	Lars Sorensen	Individual	275	DKK 543.20
03 Mar 26	BuyDKK 99,567	Lars Sorensen	Individual	207	DKK 481.00
13 Feb 26	BuyDKK 269,500	Lilian Biner	Individual	500	DKK 539.00
09 Feb 26	BuyDKK 541,500	Marianne Knudsen	Individual	1,000	DKK 541.50
05 Feb 26	BuyDKK 167,391	Lars Sorensen	Individual	315	DKK 531.40
03 Dec 25	SellDKK 18,760,000	Alexander Lacik	Individual	25,000	DKK 750.40
05 Nov 25	BuyDKK 335,325	Lars Sorensen	Individual	425	DKK 789.00

Insider Trading Volume

Insider Buying: PNDORA insiders have bought more shares than they have sold in the past 3 months.

Ownership Breakdown

What is the ownership structure of PNDORA?
Owner Type	Number of Shares	Ownership Percentage
Individual Insiders	376,652	0.504%
Hedge Funds	9,406,431	12.6%
Institutions	25,324,615	33.9%
General Public	39,692,934	53.1%

Dilution of Shares: Shareholders have not been meaningfully diluted in the past year.

Top Shareholders

Top 25 shareholders own 41.35% of the company

Ownership	Name	Shares	Current Value	Change %	Portfolio %
12.6%	Parvus Asset Management Jersey Limited	9,406,431	DKK 7.2b	0%	11.65%
9.21%	BlackRock, Inc.	6,888,727	DKK 5.3b	10.1%	0.01%
3.13%	Vanguard Capital Management, LLC	2,343,226	DKK 1.8b	0.01%	0.01%
1.58%	Geode Capital Management, LLC	1,182,952	DKK 906.2m	0.97%	0.01%
1.21%	Arbejdsmarkedets Tillægspension (Atp)	906,700	DKK 694.6m	0%	0.55%
1.13%	Dimensional Fund Advisors LP	846,864	DKK 648.8m	-0.71%	0.01%
1.13%	Wellington Management Group LLP	844,794	DKK 647.2m	0.04%	0.02%
1.06%	FMR LLC	792,344	DKK 607.0m	0.03%	no data
1.03%	Goldman Sachs Asset Management, L.P.	770,120	DKK 590.0m	169%	0.02%
1.03%	Norges Bank Investment Management	769,395	DKK 589.4m	0%	0.01%
0.88%	Vanguard Fiduciary Trust Company	660,777	DKK 506.2m	0.13%	0.01%
0.74%	Nordea Investment Management, AB	554,245	DKK 424.6m	0%	0.04%
0.72%	Deutsche Asset & Wealth Management	542,042	DKK 415.2m	0%	0.01%
0.6%	SEI Investments Company	449,582	DKK 344.4m	-11.5%	0.04%
0.57%	Invesco Ltd.	428,068	DKK 327.9m	4.12%	0.01%
0.57%	Schroder Investment Management Limited	425,847	DKK 326.2m	0%	0.02%
0.55%	Amundi Asset Management SAS	411,587	DKK 315.3m	-47.4%	0.01%
0.52%	Sands Capital Management, LLC	390,321	DKK 299.0m	-49.1%	0.14%
0.48%	UBS Asset Management AG	356,550	DKK 273.1m	-20.4%	no data
0.47%	Vanguard Asset Management, Limited	354,188	DKK 271.3m	2.94%	0.01%
0.46%	Allianz Asset Management GmbH	346,337	DKK 265.3m	819%	0.04%
0.44%	Charles Schwab Investment Management, Inc.	331,024	DKK 253.6m	13.7%	no data
0.43%	State Street Global Advisors, Inc.	318,397	DKK 243.9m	1.5%	no data
0.42%	Artisan Partners Limited Partnership	311,061	DKK 238.3m	0%	0.03%
0.39%	Bestinver Gestión, S.A. SGIIC	294,861	DKK 225.9m	0%	0.97%

Company Analysis and Financial Data Status

Data	Last Updated (UTC time)
Company Analysis	2026/07/31 13:29
End of Day Share Price	2026/07/31 00:00
Earnings	2026/03/31
Annual Earnings	2025/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

Package	Data	Timeframe	Example US Source ^*
Company Financials	10 years	Income statement Cash flow statement Balance sheet	SEC Form 10-K SEC Form 10-Q
Analyst Consensus Estimates	+3 years	Forecast financials Analyst price targets	Analyst Research Reports Blue Matrix
Market Prices	30 years	Stock prices Dividends, Splits and Actions	ICE Market Data SEC Form S-1
Ownership	10 years	Top shareholders Insider trading	SEC Form 4 SEC Form 13D
Management	10 years	Leadership team Board of directors	SEC Form 10-K SEC Form DEF 14A
Key Developments	10 years	Company announcements	SEC Form 8-K

^* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Pandora A/S is covered by 35 analysts. 18 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

Analyst	Institution
null null	ABG Sundal Collier
Mariana Horn Uribe	Berenberg
Luca Solca	Bernstein