ASOS Plc

DB:DYQ Stock Report

Market Cap: €425.6m

ASOS Valuation

Is DYQ undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

3/6

Valuation Score 3/6

  • Below Future Cash Flow Value

  • Significantly Below Future Cash Flow Value

  • Price-To-Sales vs Peers

  • Price-To-Sales vs Industry

  • Price-To-Sales vs Fair Ratio

  • Analyst Forecast

Share Price vs Future Cash Flow Value

What is the Fair Price of DYQ when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Ultimate guide to DCF valuation for stock investing

Learn how to determine fair value like the best investors in the world.

Below Future Cash Flow Value: DYQ (€3.33) is trading above our estimate of future cash flow value (€1.85)

Significantly Below Future Cash Flow Value: DYQ is trading above our estimate of future cash flow value.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for DYQ?

Key metric: As DYQ is unprofitable we use its Price-To-Sales Ratio for relative valuation analysis.

The above table shows the Price to Sales ratio for DYQ. This is calculated by dividing DYQ's market cap by their current revenue.
What is DYQ's PS Ratio?
PS Ratio0.1x
SalesUK£2.48b
Market CapUK£370.49m

Price to Sales Ratio vs Peers

How does DYQ's PS Ratio compare to its peers?

The above table shows the PS ratio for DYQ vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PSEstimated GrowthMarket Cap
Peer Average0.3x
GFG Global Fashion Group
0.09x1.32%€67.4m
TPG0 Platform Group
0.2x13.43%€99.9m
ZAL Zalando
0.5x8.74%€6.2b
WEW Westwing Group
0.6x8.23%€265.6m
DYQ ASOS
0.1x0.15%€370.5m

Price-To-Sales vs Peers: DYQ is good value based on its Price-To-Sales Ratio (0.1x) compared to the peer average (0.4x).

Historical Price to Sales Ratio

Historical Price to Sales Ratio compares a stock's price to its sales over time. Higher ratios indicate that investors are willing to pay more for the stock.

Fetching historical data

Price to Sales Ratio vs Industry

How does DYQ's PS Ratio compare vs other companies in the DE Specialty Retail Industry?

4 CompaniesPrice / SalesEstimated GrowthMarket Cap
CEC Ceconomy
0.09x1.33%US$2.50b
GFG Global Fashion Group
0.09x1.32%US$79.30m
DEX Delticom
0.07x2.85%US$40.37m
49S Superdry
0.004x-1.35%US$3.12m
No more companies available in this PS range
DYQ 0.1xIndustry Avg. 0.4xNo. of Companies4PS00.40.81.21.62+
4 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Sales vs Industry: DYQ is good value based on its Price-To-Sales Ratio (0.1x) compared to the European Specialty Retail industry average (0.4x).

Price to Sales Ratio vs Fair Ratio

What is DYQ's PS Ratio compared to its Fair PS Ratio? This is the expected PS Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

DYQ PS Ratio vs Fair Ratio.
Fair Ratio
Current PS Ratio0.1x
Fair PS Ratio0.2x

Price-To-Sales vs Fair Ratio: DYQ is good value based on its Price-To-Sales Ratio (0.1x) compared to the estimated Fair Price-To-Sales Ratio (0.2x).

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst DYQ forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
Current€3.33
€3.59
+7.86%
34.66%€6.91€2.42n/a11
Jan ’27€2.99
€4.12
+37.53%
46.61%€9.04€2.40n/a14
Dec ’26€2.55
€4.04
+58.51%
46.11%€8.99€2.39n/a15
Nov ’26€2.73
€4.38
+60.64%
39.89%€9.06€2.66n/a15
Oct ’26€3.06
€4.50
+47.11%
37.89%€9.08€2.67n/a15
Sep ’26€3.15
€4.57
+45.10%
37.54%€9.14€2.54n/a15
Aug ’26€3.35
€4.58
+36.75%
37.54%€9.16€2.55n/a15
Jul ’26€3.38
€4.70
+39.24%
36.27%€9.26€2.58n/a16
Jun ’26€3.56
€4.68
+31.60%
36.60%€9.38€2.61n/a17
May ’26€3.44
€4.75
+38.08%
38.16%€9.29€2.59n/a16
Apr ’26€3.33
€4.90
+47.23%
36.03%€9.43€2.39n/a17
Mar ’26€4.00
€5.24
+31.03%
30.53%€9.52€2.80n/a17
Feb ’26€5.02
€5.18
+3.20%
30.53%€9.41€2.76n/a17
Jan ’26€5.03
€5.11
+1.51%
31.76%€9.52€2.79€2.9918
Dec ’25€4.46
€5.12
+14.98%
31.77%€9.51€2.79€2.5518
Nov ’25€4.19
€5.65
+34.80%
51.15%€15.86€2.86€2.7318
Oct ’25€5.07
€5.66
+11.66%
51.66%€15.96€2.88€3.0618
Sep ’25€4.00
€5.32
+33.05%
52.28%€15.62€2.82€3.1519
Aug ’25€4.20
€5.26
+25.32%
51.47%€15.81€2.85€3.3521
Jul ’25€4.20
€5.25
+25.10%
50.87%€15.69€2.83€3.3821
Jun ’25€4.28
€5.14
+19.93%
49.88%€15.63€2.82€3.5623
May ’25€3.85
€5.10
+32.34%
48.84%€15.54€2.80€3.4424
Apr ’25€4.25
€5.04
+18.46%
49.80%€15.55€2.81€3.3324
Mar ’25€4.21
€5.15
+22.24%
48.17%€15.53€2.80€4.0025
Feb ’25€4.16
€5.22
+25.46%
46.79%€15.60€2.81€5.0226
Jan ’25€5.10
€5.16
+1.29%
46.77%€15.46€2.79€5.0326
€3.34
Fair Value
0.4% undervalued intrinsic discount
11
Number of Analysts

Analyst Forecast: Target price is less than 20% higher than the current share price.

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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/01/22 20:14
End of Day Share Price 2026/01/22 00:00
Earnings2025/08/31
Annual Earnings2025/08/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

ASOS Plc is covered by 37 analysts. 8 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Rocco StraussArete Research Services LLP
Karen HowlandBarclays
Sarah RobertsBarclays