Amazon.com Valuation

Is AMZ undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

4/6

Valuation Score 4/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of AMZ when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: AMZ (€168.66) is trading below our estimate of fair value (€240.82)

Significantly Below Fair Value: AMZ is trading below fair value by more than 20%.


Key Valuation Metric

Which metric is best to use when looking at relative valuation for AMZ?

Other financial metrics that can be useful for relative valuation.

AMZ key valuation metrics and ratios. From Price to Earnings, Price to Sales and Price to Book to Price to Earnings Growth Ratio, Enterprise Value and EBITDA.
Key Statistics
Enterprise Value/Revenue3.4x
Enterprise Value/EBITDA22.9x
PEG Ratio2.8x

Price to Earnings Ratio vs Peers

How does AMZ's PE Ratio compare to its peers?

The above table shows the PE ratio for AMZ vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PEEstimated GrowthMarket Cap
Peer Average18.1x
BABA Alibaba Group Holding
13.2x10.6%US$182.2b
PDD PDD Holdings
21x23.0%US$173.8b
PRX Prosus
7.9x-14.9%€78.3b
WES Wesfarmers
30.2x8.9%AU$75.8b
AMZ Amazon.com
59.8x21.7%€1.9t

Price-To-Earnings vs Peers: AMZ is expensive based on its Price-To-Earnings Ratio (59.8x) compared to the peer average (18.1x).


Price to Earnings Ratio vs Industry

How does AMZ's PE Ratio compare vs other companies in the Global Multiline Retail Industry?

0 CompaniesPrice / EarningsEstimated GrowthMarket Cap
Industry Avg.n/a-5.5%
n/an/an/a
No. of CompaniesPE048121620

Fetching data

0 CompaniesPrice / EarningsEstimated GrowthMarket Cap
Industry Avg.n/a-5.5%
n/an/an/a
No more companies

Price-To-Earnings vs Industry: AMZ is expensive based on its Price-To-Earnings Ratio (59.8x) compared to the Global Multiline Retail industry average (21.2x).


Price to Earnings Ratio vs Fair Ratio

What is AMZ's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

AMZ PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio59.8x
Fair PE Ratio88.8x

Price-To-Earnings vs Fair Ratio: AMZ is good value based on its Price-To-Earnings Ratio (59.8x) compared to the estimated Fair Price-To-Earnings Ratio (88.8x).


Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst AMZ forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
Current€164.96
€197.63
+19.8%
6.4%€220.15€149.89n/a56
Apr ’25€167.00
€192.43
+15.2%
6.5%€214.13€139.65n/a56
Mar ’25€164.88
€188.45
+14.3%
8.2%€212.54€138.62n/a56
Feb ’25€146.30
€170.12
+16.3%
9.0%€212.36€138.50n/a52
Jan ’25€138.60
€160.92
+16.1%
10.2%€208.84€124.21n/a53
Dec ’24€135.00
€159.94
+18.5%
9.9%€211.49€125.79n/a52
Nov ’24€129.72
€163.19
+25.8%
10.1%€217.67€128.71n/a51
Oct ’24€120.12
€159.88
+33.1%
10.6%€215.37€126.41n/a49
Sep ’24€127.50
€155.63
+22.1%
11.2%€210.61€118.95n/a51
Aug ’24€120.40
€133.86
+11.2%
13.1%€200.07€90.03n/a52
Jul ’24€119.50
€130.98
+9.6%
13.5%€201.56€82.46n/a51
Jun ’24€114.24
€128.97
+12.9%
13.8%€205.06€83.89n/a47
May ’24€96.50
€126.44
+31.0%
14.3%€200.53€82.04€164.9648
Apr ’24€95.33
€129.27
+35.6%
14.4%€206.29€84.39€167.0049
Mar ’24€86.40
€128.95
+49.3%
13.9%€196.52€84.22€164.8849
Feb ’24€95.65
€123.65
+29.3%
15.6%€191.16€72.82€146.3048
Jan ’24€78.13
€133.10
+70.4%
17.7%€235.90€75.49€138.6048
Dec ’23€91.00
€136.56
+50.1%
16.6%€237.50€97.85€135.0047
Nov ’23€98.00
€146.57
+49.6%
19.0%€250.90€80.29€129.7248
Oct ’23€116.00
€178.08
+53.5%
14.5%€277.34€112.99€120.1249
Sep ’23€127.08
€174.30
+37.2%
14.7%€270.92€110.37€127.5050
Aug ’23€132.00
€170.57
+29.2%
14.5%€263.25€107.25€120.4051
Jul ’23€104.98
€168.44
+60.5%
15.7%€258.55€102.46€119.5049
Jun ’23€115.00
€169.24
+47.2%
12.1%€218.46€105.59€114.2449
May ’23€117.35
€176.64
+50.5%
10.9%€220.69€106.67€96.5049

Analyst Forecast: Target price is more than 20% higher than the current share price and analysts are within a statistically confident range of agreement.


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