AO World Ownership

Who are the major shareholders and have insiders been buying or selling?

Recent Insider Transactions

DB:81A Recent Insider Transactions by Companies or Individuals
Date	Value	Name	Entity	Shares	Max Price
17 Apr 26	Sell€5,542,412	John Roberts	Individual	5,359,056	€1.03
17 Apr 26	Sell€2,296,724	The Jolly Foundation	Company	2,221,236	€1.03
23 Jan 26	Sell€864,723	Christopher Hopkinson	Individual	700,000	€1.24
15 Jan 26	Sell€3,027,737	John Roberts	Individual	2,500,000	€1.21
21 Oct 25	Sell€462,348	John Roberts	Individual	414,851	€1.11
17 Oct 25	Sell€293,168	John Roberts	Individual	259,144	€1.13
27 Aug 25	Buy€512,936	Christopher Hopkinson	Individual	500,000	€1.03
27 Aug 25	Sell€512,936	Christopher Hopkinson	Individual	500,000	€1.03
03 Jul 25	Sell€2,243,345	John Roberts	Individual	2,000,000	€1.12
03 Jul 25	Sell€163,945	Mark Higgins	Individual	147,090	€1.11
03 Jul 25	Sell€560,813	The Jolly Foundation	Company	500,000	€1.12

Insider Trading Volume

Insider Buying: 81A insiders have only sold shares in the past 3 months.

Ownership Breakdown

What is the ownership structure of 81A?
Owner Type	Number of Shares	Ownership Percentage
Public Companies	88,410	0.0158%
Employee Share Scheme	11,290,913	2.02%
Individual Insiders	104,560,916	18.7%
Hedge Funds	146,387,001	26.2%
Private Companies	148,495,883	26.5%
Institutions	148,791,122	26.6%

Dilution of Shares: Shareholders have not been meaningfully diluted in the past year.

Top Shareholders

Top 25 shareholders own 96.26% of the company

Ownership	Name	Shares	Current Value	Change %	Portfolio %
26.7%	Mash Holdings Topco Limited	148,364,350	€155.4m	1.17%	no data
21.1%	Camelot Capital Partners LLC	117,459,508	€123.0m	0%	34.03%
15%	John Roberts	83,226,832	€87.2m	-0.96%	no data
5.21%	Lancaster Investment Management LLP	28,927,493	€30.3m	0%	5.19%
5.17%	Phoenix Asset Management Partners Ltd.	28,751,178	€30.1m	0%	3.31%
3.79%	Christopher Hopkinson	21,080,429	€22.1m	0%	no data
3.32%	BlackRock, Inc.	18,427,459	€19.3m	3.32%	no data
2.03%	AO World Plc Employee Benefit Trust	11,290,913	€11.8m	-21.6%	no data
1.71%	Macquarie Group Limited	9,487,027	€9.9m	0%	0.05%
1.65%	Vanguard Capital Management, LLC	9,183,142	€9.6m	0.24%	no data
1.44%	Premier Fund Managers Ltd.	8,011,895	€8.4m	0%	0.15%
1.17%	Union Bancaire Privee Asset Management LLC	6,512,670	€6.8m	0%	0.09%
1.09%	Hargreaves Lansdown Asset Management Ltd.	6,074,749	€6.4m	20.5%	0.01%
0.95%	Peel Hunt LLP	5,276,163	€5.5m	5,350%	1.16%
0.83%	Aberdeen Group Plc	4,609,491	€4.8m	11.7%	no data
0.73%	Vanguard Asset Management, Limited	4,059,635	€4.3m	-2.72%	no data
0.71%	NatWest Markets Plc	3,924,730	€4.1m	0%	0.28%
0.7%	Legal & General Investment Management Limited	3,903,932	€4.1m	-1.41%	no data
0.47%	State Street Global Advisors, Inc.	2,596,499	€2.7m	-4.33%	no data
0.44%	Vanguard Fiduciary Trust Company	2,450,996	€2.6m	0%	no data
0.43%	Dimensional Fund Advisors LP	2,362,005	€2.5m	0%	no data
0.42%	The Jolly Foundation	2,325,879	€2.4m	-48.9%	no data
0.42%	HSBC Global Asset Management (UK) Limited	2,323,988	€2.4m	-0.14%	no data
0.4%	The Bank of Nova Scotia	2,221,037	€2.3m	1.61%	no data
0.35%	Barclays Bank Plc	1,967,264	€2.1m	8.12%	no data

Company Analysis and Financial Data Status

Data	Last Updated (UTC time)
Company Analysis	2026/06/19 14:00
End of Day Share Price	2026/06/18 00:00
Earnings	2026/03/31
Annual Earnings	2026/03/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

Package	Data	Timeframe	Example US Source ^*
Company Financials	10 years	Income statement Cash flow statement Balance sheet	SEC Form 10-K SEC Form 10-Q
Analyst Consensus Estimates	+3 years	Forecast financials Analyst price targets	Analyst Research Reports Blue Matrix
Market Prices	30 years	Stock prices Dividends, Splits and Actions	ICE Market Data SEC Form S-1
Ownership	10 years	Top shareholders Insider trading	SEC Form 4 SEC Form 13D
Management	10 years	Leadership team Board of directors	SEC Form 10-K SEC Form DEF 14A
Key Developments	10 years	Company announcements	SEC Form 8-K

^* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

AO World plc is covered by 9 analysts. 3 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

Analyst	Institution
Caroline Gulliver	Equity Development Limited
Charlie Rothbarth	HSBC
Kate Calvert	Investec Bank plc (UK)