Baozun's earnings have been declining at an average annual rate of -12.9%, while the Multiline Retail industry saw earnings growing at 4.7% annually. Revenues have been growing at an average rate of 1.3% per year.
Key information
-12.92%
Earnings growth rate
-13.69%
EPS growth rate
Multiline Retail Industry Growth
6.54%
Revenue growth rate
1.28%
Return on equity
-2.36%
Net Margin
-1.82%
Last Earnings Update
31 Mar 2026
Recent past performance updates
Recent updates
Revenue & Expenses Breakdown
How Baozun makes and spends money. Based on latest reported earnings, on an LTM basis.
Earnings and Revenue History
DB:2BZ Revenue, expenses and earnings (CNY Millions)
Date
Revenue
Earnings
G+A Expenses
R&D Expenses
31 Mar 26
10,262
-186
4,686
472
31 Dec 25
9,945
-242
4,599
463
30 Sep 25
9,768
-204
4,422
493
30 Jun 25
9,668
-185
4,343
518
31 Mar 25
9,507
-182
4,198
534
31 Dec 24
9,422
-185
4,100
550
30 Sep 24
9,208
-234
3,988
544
30 Jun 24
8,975
-272
3,863
524
31 Mar 24
8,904
-262
3,802
523
31 Dec 23
8,812
-278
3,685
505
30 Sep 23
8,585
-514
3,443
477
30 Jun 23
8,502
-557
3,291
454
31 Mar 23
8,304
-614
3,095
438
31 Dec 22
8,401
-653
3,046
428
30 Sep 22
9,020
-377
3,219
442
30 Jun 22
9,178
-501
3,246
458
31 Mar 22
9,360
-343
3,232
461
31 Dec 21
9,396
-220
3,076
448
30 Sep 21
9,570
28
2,834
432
30 Jun 21
9,500
385
2,659
420
31 Mar 21
9,348
425
2,489
407
31 Dec 20
8,852
426
2,355
410
30 Sep 20
8,289
328
2,259
408
30 Jun 20
7,963
302
2,202
401
31 Mar 20
7,515
250
2,091
401
31 Dec 19
7,278
281
2,031
393
30 Sep 19
6,696
329
1,903
368
30 Jun 19
6,304
319
1,750
344
31 Mar 19
5,759
289
1,597
307
31 Dec 18
5,393
270
1,494
269
30 Sep 18
4,756
228
1,283
230
30 Jun 18
4,536
220
1,193
196
31 Mar 18
4,265
213
1,091
162
31 Dec 17
4,149
209
1,027
141
30 Sep 17
3,856
124
924
125
30 Jun 17
3,715
121
846
113
31 Mar 17
3,527
93
797
103
31 Dec 16
3,390
87
747
96
30 Sep 16
3,134
39
661
86
30 Jun 16
2,972
26
601
77
31 Mar 16
2,789
25
531
68
31 Dec 15
2,598
-3
477
60
30 Sep 15
2,265
-34
389
53
30 Jun 15
2,049
-150
391
71
Quality Earnings: 2BZ is currently unprofitable.
Growing Profit Margin: 2BZ is currently unprofitable.
Free Cash Flow vs Earnings Analysis
Past Earnings Growth Analysis
Earnings Trend: 2BZ is unprofitable, and losses have increased over the past 5 years at a rate of 12.9% per year.
Accelerating Growth: Unable to compare 2BZ's earnings growth over the past year to its 5-year average as it is currently unprofitable
Earnings vs Industry: 2BZ is unprofitable, making it difficult to compare its past year earnings growth to the Multiline Retail industry (41%).
Return on Equity
High ROE: 2BZ has a negative Return on Equity (-2.36%), as it is currently unprofitable.
Return on Assets
Return on Capital Employed
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Company Analysis and Financial Data Status
Data
Last Updated (UTC time)
Company Analysis
2026/06/15 11:56
End of Day Share Price
2026/06/15 00:00
Earnings
2026/03/31
Annual Earnings
2025/12/31
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
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Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Baozun Inc. is covered by 19 analysts. 7 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.