Baozun's CEO is Vincent Qiu, appointed in Jan 2007, has a tenure of 19.33 years. total yearly compensation is CN¥28.08M, comprised of 0.3% salary and 99.7% bonuses, including company stock and options. directly owns 7.7% of the company’s shares, worth €9.83M. The average tenure of the management team and the board of directors is 4.2 years and 10 years respectively.
Key information
Vincent Qiu
Chief executive officer
CN¥28.1m
Total compensation
CEO salary percentage
0.27%
CEO tenure
19.3yrs
CEO ownership
7.7%
Management average tenure
4.2yrs
Board average tenure
10yrs
Recent management updates
Recent updates
CEO Compensation Analysis
How has Vincent Qiu's remuneration changed compared to Baozun's earnings?
Date
Total Compensation
Salary
Company Earnings
Mar 31 2026
n/a
n/a
-CN¥186m
Dec 31 2025
n/a
n/a
-CN¥242m
Sep 30 2025
n/a
n/a
-CN¥204m
Jun 30 2025
n/a
n/a
-CN¥185m
Mar 31 2025
n/a
n/a
-CN¥182m
Dec 31 2024
CN¥28m
CN¥75k
-CN¥185m
Sep 30 2024
n/a
n/a
-CN¥234m
Jun 30 2024
n/a
n/a
-CN¥272m
Mar 31 2024
n/a
n/a
-CN¥262m
Dec 31 2023
CN¥26m
n/a
-CN¥278m
Sep 30 2023
n/a
n/a
-CN¥514m
Jun 30 2023
n/a
n/a
-CN¥557m
Mar 31 2023
n/a
n/a
-CN¥614m
Dec 31 2022
CN¥25m
n/a
-CN¥653m
Compensation vs Market: Vincent 's total compensation ($USD4.15M) is above average for companies of similar size in the German market ($USD453.13K).
Compensation vs Earnings: Vincent 's compensation has increased whilst the company is unprofitable.
CEO
Vincent Qiu (57 yo)
19.3yrs
Tenure
CN¥28,078,000
Compensation
Mr. Wenbin Qiu, also known as Vincent, Co-founded Baozun Inc. in 2007 and has been the Chairman & Chief Executive Officer since December 2013. Prior to founding Baozun Company, Mr. Qiu founded Shanghai Err...
Leadership Team
Name
Position
Tenure
Compensation
Ownership
Wenbin Qiu
Co-Founder
19.3yrs
CN¥28.08m
7.7% € 9.8m
Junhua Wu
Co-Founder
19.3yrs
CN¥5.13m
4.1% € 5.2m
Yanjie Zhu
Chief Financial Officer
2.1yrs
no data
0.0054% € 6.9k
Wendy Sun
Joint Company Secretary and Senior Director of Corporate Development & Investor Relations
1.2yrs
no data
no data
Yuen Lung Kwok
Senior Vice President
no data
no data
no data
Tao Liang
Senior Vice President
6.5yrs
no data
no data
Suzanne Eleonore Zerbib
President of Baozun Brand Management
no data
no data
no data
Ken Huang
Chief Financial Officer of Baozun Brand Management
no data
no data
no data
Ka Man So
Joint Company Secretary
3.5yrs
no data
no data
Feng Li
Vice President
4.2yrs
no data
no data
4.2yrs
Average Tenure
47yo
Average Age
Experienced Management: 2BZ's management team is considered experienced (4.2 years average tenure).
Board Members
Name
Position
Tenure
Compensation
Ownership
Wenbin Qiu
Co-Founder
19.3yrs
CN¥28.08m
7.7% € 9.8m
Junhua Wu
Co-Founder
14.3yrs
CN¥5.13m
4.1% € 5.2m
Hsien-Chieng Hsia
Independent Director
10yrs
CN¥600.00k
0.10% € 133.6k
Bin Yu
Director
1.9yrs
CN¥170.00k
0.050% € 63.5k
Changqing Ye
Independent Director
10yrs
CN¥600.00k
0.030% € 37.9k
Jun Wang
Director
1.9yrs
no data
15.18% € 19.4m
Yiu-Pong Chan
Independent Director
11yrs
CN¥600.00k
0.0096% € 12.3k
10.0yrs
Average Tenure
55yo
Average Age
Experienced Board: 2BZ's board of directors are seasoned and experienced ( 10 years average tenure).
Company Analysis and Financial Data Status
Data
Last Updated (UTC time)
Company Analysis
2026/05/29 00:51
End of Day Share Price
2026/05/29 00:00
Earnings
2026/03/31
Annual Earnings
2025/12/31
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
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Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Baozun Inc. is covered by 19 analysts. 7 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.