Baozun Management
Management criteria checks 2/4
Baozun's CEO is Vincent Qiu, appointed in Jan 2007, has a tenure of 19.25 years. total yearly compensation is CN¥28.08M, comprised of 0.3% salary and 99.7% bonuses, including company stock and options. directly owns 7.71% of the company’s shares, worth €11.95M. The average tenure of the management team and the board of directors is 4.1 years and 9.9 years respectively.
Key information
Vincent Qiu
Chief executive officer
CN¥28.1m
Total compensation
| CEO salary percentage | 0.27% |
| CEO tenure | 19.3yrs |
| CEO ownership | 7.7% |
| Management average tenure | 4.1yrs |
| Board average tenure | 9.9yrs |
Recent management updates
Recent updates
CEO Compensation Analysis
| Date | Total Compensation | Salary | Company Earnings |
|---|---|---|---|
| Dec 31 2025 | n/a | n/a | -CN¥242m |
| Sep 30 2025 | n/a | n/a | -CN¥204m |
| Jun 30 2025 | n/a | n/a | -CN¥185m |
| Mar 31 2025 | n/a | n/a | -CN¥182m |
| Dec 31 2024 | CN¥28m | CN¥75k | -CN¥185m |
| Sep 30 2024 | n/a | n/a | -CN¥234m |
| Jun 30 2024 | n/a | n/a | -CN¥272m |
| Mar 31 2024 | n/a | n/a | -CN¥262m |
| Dec 31 2023 | CN¥26m | n/a | -CN¥278m |
| Sep 30 2023 | n/a | n/a | -CN¥514m |
| Jun 30 2023 | n/a | n/a | -CN¥557m |
| Mar 31 2023 | n/a | n/a | -CN¥614m |
| Dec 31 2022 | CN¥25m | n/a | -CN¥653m |
Compensation vs Market: Vincent 's total compensation ($USD4.12M) is above average for companies of similar size in the German market ($USD868.69K).
Compensation vs Earnings: Vincent 's compensation has increased whilst the company is unprofitable.
CEO
Vincent Qiu (57 yo)
Mr. Wenbin Qiu, also known as Vincent, Co-founded Baozun Inc. in 2007 and has been the Chairman & Chief Executive Officer since December 2013. Prior to founding Baozun Company, Mr. Qiu founded Shanghai Err...
Leadership Team
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| Co-Founder | 19.3yrs | CN¥28.08m | 7.71% € 12.0m | |
| Co-Founder | 19.3yrs | CN¥5.13m | 4.08% € 6.3m | |
| Chief Financial Officer | 2yrs | no data | 0.0054% € 8.4k | |
| Joint Company Secretary and Senior Director of Corporate Development & Investor Relations | 1.1yrs | no data | no data | |
| Senior Vice President | no data | no data | no data | |
| Senior Vice President | 6.4yrs | no data | no data | |
| President of Baozun Brand Management | no data | no data | no data | |
| Joint Company Secretary | 3.4yrs | no data | no data | |
| Vice President | 4.1yrs | no data | no data |
Experienced Management: 2BZ's management team is considered experienced (4.1 years average tenure).
Board Members
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| Co-Founder | 19.3yrs | CN¥28.08m | 7.71% € 12.0m | |
| Co-Founder | 14.3yrs | CN¥5.13m | 4.08% € 6.3m | |
| Independent Director | 9.9yrs | CN¥600.00k | 0.10% € 154.6k | |
| Director | 1.8yrs | CN¥170.00k | 0.030% € 46.1k | |
| Independent Director | 9.9yrs | CN¥600.00k | 0.030% € 46.1k | |
| Director | 1.8yrs | no data | 15.18% € 23.6m | |
| Independent Director | 10.9yrs | CN¥600.00k | 0.0096% € 15.0k |
Experienced Board: 2BZ's board of directors are considered experienced (9.9 years average tenure).
Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/04/21 08:20 |
| End of Day Share Price | 2026/04/21 00:00 |
| Earnings | 2025/12/31 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
|
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| Market Prices | 30 years |
| |
| Ownership | 10 years |
| |
| Management | 10 years |
| |
| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Baozun Inc. is covered by 19 analysts. 7 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Lixin Ju | BofA Global Research |
| Qingpu Yang | Citic Securities Co., Ltd. |
| Alicia Yap | Citigroup Inc |