Baozun is forecast to grow earnings and revenue by 85.9% and 5.9% per annum respectively. EPS is expected to grow by 78.6% per annum. Return on equity is forecast to be 5.9% in 3 years.
Key information
85.9%
Earnings growth rate
78.63%
EPS growth rate
Multiline Retail earnings growth
4.3%
Revenue growth rate
5.9%
Future return on equity
5.88%
Analyst coverage
Good
Last updated
26 May 2026
Recent future growth updates
No updates
Recent updates
Earnings and Revenue Growth Forecasts
DB:2BZ - Analysts future estimates and past financials data (CNY Millions)
Date
Revenue
Earnings
Free Cash Flow
Cash from Op
Avg. No. Analysts
12/31/2028
12,051
375
475
N/A
6
12/31/2027
11,264
252
438
N/A
7
12/31/2026
10,571
131
357
N/A
7
3/31/2026
10,262
-186
N/A
N/A
N/A
12/31/2025
9,945
-242
267
420
N/A
9/30/2025
9,768
-204
N/A
N/A
N/A
6/30/2025
9,668
-185
-97
99
N/A
3/31/2025
9,507
-182
N/A
N/A
N/A
12/31/2024
9,422
-185
-107
101
N/A
9/30/2024
9,208
-234
N/A
N/A
N/A
6/30/2024
8,975
-272
-90
112
N/A
3/31/2024
8,904
-262
N/A
N/A
N/A
12/31/2023
8,812
-278
218
448
N/A
9/30/2023
8,585
-514
N/A
N/A
N/A
6/30/2023
8,502
-557
544
776
N/A
3/31/2023
8,304
-614
N/A
N/A
N/A
12/31/2022
8,401
-653
123
383
N/A
9/30/2022
9,020
-377
N/A
N/A
N/A
6/30/2022
9,178
-501
N/A
N/A
N/A
3/31/2022
9,360
-343
N/A
N/A
N/A
12/31/2021
9,396
-220
-449
-96
N/A
9/30/2021
9,570
28
N/A
N/A
N/A
6/30/2021
9,500
385
N/A
N/A
N/A
3/31/2021
9,348
425
N/A
N/A
N/A
12/31/2020
8,852
426
151
310
N/A
9/30/2020
8,289
328
N/A
N/A
N/A
6/30/2020
7,963
302
94
247
N/A
3/31/2020
7,515
250
N/A
N/A
N/A
12/31/2019
7,278
281
N/A
301
N/A
9/30/2019
6,696
329
N/A
N/A
N/A
6/30/2019
6,304
319
N/A
N/A
N/A
3/31/2019
5,759
289
N/A
N/A
N/A
12/31/2018
5,393
270
N/A
-99
N/A
9/30/2018
4,756
228
N/A
N/A
N/A
6/30/2018
4,536
220
N/A
N/A
N/A
3/31/2018
4,265
213
N/A
N/A
N/A
12/31/2017
4,149
209
N/A
-169
N/A
9/30/2017
3,856
124
N/A
N/A
N/A
6/30/2017
3,715
121
N/A
N/A
N/A
3/31/2017
3,527
93
N/A
N/A
N/A
12/31/2016
3,390
87
N/A
13
N/A
9/30/2016
3,134
39
N/A
-72
N/A
6/30/2016
2,972
26
N/A
N/A
N/A
3/31/2016
2,789
25
N/A
N/A
N/A
12/31/2015
2,598
-3
N/A
2
N/A
9/30/2015
2,265
-34
N/A
-22
N/A
6/30/2015
2,049
-150
N/A
N/A
N/A
Analyst Future Growth Forecasts
Earnings vs Savings Rate: 2BZ is forecast to become profitable over the next 3 years, which is considered faster growth than the savings rate (1.9%).
Earnings vs Market: 2BZ is forecast to become profitable over the next 3 years, which is considered above average market growth.
High Growth Earnings: 2BZ is expected to become profitable in the next 3 years.
Revenue vs Market: 2BZ's revenue (5.9% per year) is forecast to grow slower than the German market (6.7% per year).
High Growth Revenue: 2BZ's revenue (5.9% per year) is forecast to grow slower than 20% per year.
Earnings per Share Growth Forecasts
Future Return on Equity
Future ROE: 2BZ's Return on Equity is forecast to be low in 3 years time (5.9%).
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Company Analysis and Financial Data Status
Data
Last Updated (UTC time)
Company Analysis
2026/06/01 05:25
End of Day Share Price
2026/05/29 00:00
Earnings
2026/03/31
Annual Earnings
2025/12/31
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
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Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Baozun Inc. is covered by 19 analysts. 7 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.