ProCook Group plc

BST:P15 Stock Report

Market Cap: €44.1m

ProCook Group Valuation

Is P15 undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

2/6

Valuation Score 2/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of P15 when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: P15 (€0.38) is trading below our estimate of fair value (€0.39)

Significantly Below Fair Value: P15 is trading below fair value, but not by a significant amount.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for P15?

Key metric: As P15 is profitable we use its Price-To-Earnings Ratio for relative valuation analysis.

The above table shows the Price to Earnings ratio for P15. This is calculated by dividing P15's market cap by their current earnings.
What is P15's PE Ratio?
PE Ratio69.6x
EarningsUK£526.00k
Market CapUK£36.61m

Price to Earnings Ratio vs Peers

How does P15's PE Ratio compare to its peers?

The above table shows the PE ratio for P15 vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PEEstimated GrowthMarket Cap
Peer Average42x
DEX Delticom
4.9x18.8%€32.0m
ECK LUDWIG BECK am Rathauseck - Textilhaus Feldmeier
100.9xn/a€53.6m
6195 Scan-D
25.6xn/aNT$1.7b
SSF SSF Home Group Berhad
36.5x28.0%RM 268.0m
P15 ProCook Group
69.6x79.6%€36.6m

Price-To-Earnings vs Peers: P15 is expensive based on its Price-To-Earnings Ratio (69.6x) compared to the peer average (41.9x).

Price to Earnings Ratio vs Industry

How does P15's PE Ratio compare vs other companies in the European Specialty Retail Industry?

3 CompaniesPrice / EarningsEstimated GrowthMarket Cap
P15 69.6xIndustry Avg. 15.8xNo. of Companies12PE01020304050+
3 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Earnings vs Industry: P15 is expensive based on its Price-To-Earnings Ratio (69.6x) compared to the European Specialty Retail industry average (15.8x).

Price to Earnings Ratio vs Fair Ratio

What is P15's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

P15 PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio69.6x
Fair PE Ratio22.4x

Price-To-Earnings vs Fair Ratio: P15 is expensive based on its Price-To-Earnings Ratio (69.6x) compared to the estimated Fair Price-To-Earnings Ratio (22.4x).

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst P15 forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
Current€0.38
€0.56
+48.7%
9.4%€0.61€0.49n/a3
Dec ’25€0.38
€0.50
+31.5%
23.6%€0.59€0.33n/a3
Nov ’25€0.36
€0.50
+38.8%
23.6%€0.59€0.33n/a3
Oct ’25€0.29
€0.50
+69.1%
23.6%€0.59€0.33n/a3
Sep ’25€0.29
€0.50
+72.6%
23.6%€0.59€0.33n/a3
Aug ’25€0.27
€0.50
+84.1%
23.6%€0.59€0.33n/a3
Jul ’25€0.23
€0.46
+97.0%
28.2%€0.59€0.33n/a2
Jun ’25€0.27
€0.45
+68.9%
28.2%€0.58€0.33n/a2
May ’25€0.27
€0.45
+67.7%
28.2%€0.58€0.33n/a2
Apr ’25€0.28
€0.45
+64.0%
28.2%€0.58€0.33n/a2
Mar ’25€0.33
€0.45
+36.4%
28.2%€0.58€0.33n/a2
Feb ’25€0.34
€0.45
+31.6%
28.2%€0.58€0.33n/a2
Jan ’25€0.26
€0.45
+72.8%
28.2%€0.58€0.33n/a2
Dec ’24€0.29
€0.47
+59.3%
23.5%€0.57€0.36€0.382
Nov ’24€0.22
€0.47
+107.6%
23.5%€0.57€0.36€0.362
Oct ’24€0.25
€0.61
+140.5%
41.5%€0.86€0.35€0.292
Sep ’24€0.27
€0.61
+127.8%
41.5%€0.86€0.35€0.292
Aug ’24€0.23
€0.61
+161.2%
41.5%€0.86€0.35€0.272
Jul ’24€0.23
€0.61
+161.2%
41.5%€0.86€0.35€0.232
Jun ’24€0.30
€0.61
+103.4%
41.5%€0.86€0.35€0.272
May ’24€0.28
€0.61
+113.4%
41.5%€0.86€0.35€0.272
Apr ’24€0.33
€0.61
+81.4%
41.5%€0.86€0.35€0.282
Mar ’24€0.42
€0.61
+45.7%
41.5%€0.86€0.35€0.332
Feb ’24€0.47
€0.61
+28.4%
41.5%€0.86€0.35€0.342
Jan ’24€0.29
€0.73
+147.3%
20.0%€0.87€0.58€0.262
Dec ’23€0.37
€1.17
+220.7%
50.0%€1.76€0.59€0.292

Analyst Forecast: Target price is more than 20% higher than the current share price and analysts are within a statistically confident range of agreement.

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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2024/12/26 10:55
End of Day Share Price 2024/12/23 00:00
Earnings2024/10/13
Annual Earnings2024/03/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on .

Analyst Sources

ProCook Group plc is covered by 3 analysts. 3 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Mark PhotiadesCanaccord Genuity
John StevensonPeel Hunt LLP
Jonathan PritchardPeel Hunt LLP