ProCook Group plc

BST:P15 Stock Report

Market Cap: €46.1m

ProCook Group Valuation

Is P15 undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

3/6

Valuation Score 3/6

  • Below Future Cash Flow Value

  • Significantly Below Future Cash Flow Value

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Analyst Forecast

Share Price vs Future Cash Flow Value

What is the Fair Price of P15 when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Ultimate guide to DCF valuation for stock investing

Learn how to determine fair value like the best investors in the world.

Below Future Cash Flow Value: P15 (€0.4) is trading below our estimate of fair value (€0.48)

Significantly Below Future Cash Flow Value: P15 is trading below fair value, but not by a significant amount.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for P15?

Key metric: As P15 is profitable we use its Price-To-Earnings Ratio for relative valuation analysis.

The above table shows the Price to Earnings ratio for P15. This is calculated by dividing P15's market cap by their current earnings.
What is P15's PE Ratio?
PE Ratio30.9x
EarningsUK£1.30m
Market CapUK£40.20m

Price to Earnings Ratio vs Peers

How does P15's PE Ratio compare to its peers?

The above table shows the PE ratio for P15 vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PEEstimated GrowthMarket Cap
Peer Average35.7x
WEW Westwing Group
120x54.62%€276.0m
DEX Delticom
15.4x40.73%€34.3m
WFA Weng Fine Art
5.1xn/a€29.3m
TPG0 Platform Group
2.2x8.78%€99.2m
P15 ProCook Group
30.9x51.58%€40.2m

Price-To-Earnings vs Peers: P15 is good value based on its Price-To-Earnings Ratio (30.9x) compared to the peer average (35.7x).

Historical Price to Earnings Ratio

Historical Price to Earnings Ratio compares a stock's price to its earnings over time. Higher ratios indicate that investors are willing to pay more for the stock.

Fetching historical data

Price to Earnings Ratio vs Industry

How does P15's PE Ratio compare vs other companies in the European Specialty Retail Industry?

6 CompaniesPrice / EarningsEstimated GrowthMarket Cap
P15 30.9xIndustry Avg. 17.3xNo. of Companies19PE01224364860+
6 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Earnings vs Industry: P15 is expensive based on its Price-To-Earnings Ratio (30.9x) compared to the European Specialty Retail industry average (17.4x).

Price to Earnings Ratio vs Fair Ratio

What is P15's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

P15 PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio30.9x
Fair PE Ratio26.3x

Price-To-Earnings vs Fair Ratio: P15 is expensive based on its Price-To-Earnings Ratio (30.9x) compared to the estimated Fair Price-To-Earnings Ratio (26.3x).

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst P15 forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
Current€0.40
€0.62
+54.59%
8.84%€0.69€0.58n/a3
Jan ’27€0.40
€0.59
+46.17%
3.67%€0.62€0.57n/a3
Dec ’26€0.36
€0.59
+64.63%
3.67%€0.62€0.57n/a3
Nov ’26€0.35
€0.58
+69.07%
3.67%€0.62€0.57n/a3
Oct ’26€0.38
€0.59
+54.60%
3.67%€0.62€0.57n/a3
Sep ’26€0.39
€0.57
+45.93%
1.91%€0.58€0.56n/a3
Aug ’26€0.48
€0.57
+20.28%
1.91%€0.58€0.56n/a3
Jul ’26€0.44
€0.57
+30.08%
1.91%€0.58€0.56n/a3
Jun ’26€0.42
€0.54
+30.06%
9.39%€0.59€0.47n/a3
May ’26€0.35
€0.53
+54.51%
9.39%€0.58€0.46n/a3
Apr ’26€0.23
€0.55
+143.93%
9.39%€0.60€0.48n/a3
Mar ’26€0.28
€0.55
+99.74%
9.39%€0.60€0.48n/a3
Feb ’26€0.36
€0.55
+52.29%
9.39%€0.60€0.48n/a3
Jan ’26€0.37
€0.56
+50.27%
9.39%€0.61€0.49€0.403
Dec ’25€0.38
€0.50
+31.49%
23.65%€0.59€0.33€0.363
Nov ’25€0.36
€0.50
+38.83%
23.65%€0.59€0.33€0.353
Oct ’25€0.29
€0.50
+69.05%
23.65%€0.59€0.33€0.383
Sep ’25€0.29
€0.50
+72.58%
23.65%€0.59€0.33€0.393
Aug ’25€0.27
€0.50
+84.08%
23.65%€0.59€0.33€0.483
Jul ’25€0.23
€0.46
+97.01%
28.21%€0.59€0.33€0.442
Jun ’25€0.27
€0.45
+68.92%
28.21%€0.58€0.33€0.422
May ’25€0.27
€0.45
+67.67%
28.21%€0.58€0.33€0.352
Apr ’25€0.28
€0.45
+64.02%
28.21%€0.58€0.33€0.232
Mar ’25€0.33
€0.45
+36.36%
28.21%€0.58€0.33€0.282
Feb ’25€0.34
€0.45
+31.60%
28.21%€0.58€0.33€0.362
Jan ’25€0.26
€0.45
+72.79%
28.21%€0.58€0.33€0.372
€0.58
Fair Value
30.8% undervalued intrinsic discount
3
Number of Analysts

Analyst Forecast: Target price is more than 20% higher than the current share price and analysts are within a statistically confident range of agreement.

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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/01/20 10:45
End of Day Share Price 2026/01/20 00:00
Earnings2025/10/12
Annual Earnings2025/03/30

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

ProCook Group plc is covered by 2 analysts. 3 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Mark PhotiadesCanaccord Genuity
Jonathan PritchardPeel Hunt LLP