ProCook Group plc, through its subsidiaries, engages in the development and retail of kitchenware and related products in the United Kingdom. It operates through two segments: Ecommerce and Retail. The company offers cookware, tableware, and kitchen accessories, as well as electrical products, such as coffee machines and versatile air fryers. It is also involved in property holding activities. The company was founded in 1996 and is headquartered in Gloucester, the United Kingdom.