Sanoma Oyj Valuation

Is SNQB undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

3/6

Valuation Score 3/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of SNQB when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: SNQB (€7.35) is trading below our estimate of fair value (€15.69)

Significantly Below Fair Value: SNQB is trading below fair value by more than 20%.


Key Valuation Metric

Which metric is best to use when looking at relative valuation for SNQB?

Key metric: As SNQB is profitable we use its Price-To-Earnings Ratio for relative valuation analysis.

The above table shows the Price to Earnings ratio for SNQB. This is calculated by dividing SNQB's market cap by their current earnings.
What is SNQB's PE Ratio?
PE Ratio46.9x
Earnings€24.60m
Market Cap€1.15b

Price to Earnings Ratio vs Peers

How does SNQB's PE Ratio compare to its peers?

The above table shows the PE ratio for SNQB vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PEEstimated GrowthMarket Cap
Peer Average14.8x
BST Bastei Lübbe
12.1x0.1%€129.4m
M8G Verve Group
14.3x22.0%€733.2m
SAX Ströer SE KGaA
23.4x29.2%€2.7b
RRTL RTL Group
9.2x-3.8%€3.7b
SNQB Sanoma Oyj
46.9x48.9%€1.2b

Price-To-Earnings vs Peers: SNQB is expensive based on its Price-To-Earnings Ratio (46.9x) compared to the peer average (14.8x).


Price to Earnings Ratio vs Industry

How does SNQB's PE Ratio compare vs other companies in the European Media Industry?

1 CompanyPrice / EarningsEstimated GrowthMarket Cap
SNQB 46.9xIndustry Avg. 12.9xNo. of Companies16PE01020304050+
1 CompanyEstimated GrowthMarket Cap
No more companies

Price-To-Earnings vs Industry: SNQB is expensive based on its Price-To-Earnings Ratio (46.9x) compared to the European Media industry average (12.8x).


Price to Earnings Ratio vs Fair Ratio

What is SNQB's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

SNQB PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio46.9x
Fair PE Ratio28.1x

Price-To-Earnings vs Fair Ratio: SNQB is expensive based on its Price-To-Earnings Ratio (46.9x) compared to the estimated Fair Price-To-Earnings Ratio (28.1x).


Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst SNQB forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
Current€7.35
€8.58
+16.7%
4.6%€9.10€8.00n/a4
Nov ’25€7.22
€8.58
+18.8%
4.6%€9.10€8.00n/a4
Oct ’25€6.78
€8.28
+22.1%
9.4%€9.10€7.00n/a4
Sep ’25€6.67
€8.28
+24.1%
9.4%€9.10€7.00n/a4
Aug ’25€6.84
€8.18
+19.5%
8.4%€8.70€7.00n/a4
Jul ’25€6.48
€8.05
+24.2%
8.2%€8.70€7.00n/a4
Jun ’25€7.10
€8.05
+13.4%
8.2%€8.70€7.00n/a4
May ’25€6.69
€8.00
+19.6%
8.3%€8.70€7.00n/a4
Apr ’25€6.64
€7.90
+19.0%
9.1%€8.70€7.00n/a4
Mar ’25€6.74
€7.90
+17.2%
9.1%€8.70€7.00n/a4
Feb ’25€6.76
€8.35
+23.5%
9.8%€9.20€7.00n/a4
Jan ’25€6.87
€8.63
+25.5%
8.3%€9.30€7.50n/a4
Dec ’24€6.84
€8.63
+26.1%
8.3%€9.30€7.50n/a4
Nov ’24€7.23
€8.63
+19.3%
8.3%€9.30€7.50€7.224
Oct ’24€5.92
€8.63
+45.7%
8.3%€9.30€7.50€6.784
Sep ’24€7.00
€8.48
+21.1%
9.3%€9.30€7.50€6.674
Aug ’24€7.10
€8.48
+19.4%
9.3%€9.30€7.50€6.844
Jul ’24€6.72
€8.65
+28.7%
9.0%€9.70€7.80€6.484
Jun ’24€6.80
€8.70
+27.9%
8.4%€9.70€8.00€7.104
May ’24€7.72
€9.47
+22.6%
11.6%€11.00€8.50€6.693
Apr ’24€7.93
€9.98
+25.8%
6.4%€11.00€9.40€6.644
Mar ’24€8.74
€9.98
+14.1%
6.4%€11.00€9.40€6.744
Feb ’24€9.70
€11.03
+13.7%
8.2%€12.20€10.00€6.763
Jan ’24€9.64
€12.63
+31.1%
10.0%€14.40€11.50€6.873
Dec ’23€11.26
€13.43
+19.2%
9.0%€14.50€11.50€6.844
Nov ’23€11.82
€13.60
+15.1%
10.1%€15.10€11.50€7.234

Analyst Forecast: Target price is more than 20% higher than the current share price and analysts are within a statistically confident range of agreement.


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