WPP plc

DB:0WP Stock Report

Market Cap: €3.2b

WPP Valuation

Is 0WP undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

5/6

Valuation Score 5/6

  • Below Future Cash Flow Value

  • Significantly Below Future Cash Flow Value

  • Price-To-Sales vs Peers

  • Price-To-Sales vs Industry

  • Price-To-Sales vs Fair Ratio

  • Analyst Forecast

Share Price vs Future Cash Flow Value

What is the Fair Price of 0WP when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Ultimate guide to DCF valuation for stock investing

Learn how to determine fair value like the best investors in the world.

Below Future Cash Flow Value: 0WP (€2.92) is trading below our estimate of future cash flow value (€13.86)

Significantly Below Future Cash Flow Value: 0WP is trading below future cash flow value by more than 20%.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for 0WP?

Key metric: As 0WP is unprofitable we use its Price-To-Sales Ratio for relative valuation analysis.

The above table shows the Price to Sales ratio for 0WP. This is calculated by dividing 0WP's market cap by their current revenue.
What is 0WP's PS Ratio?
PS Ratio0.2x
SalesUK£13.55b
Market CapUK£2.78b

Price to Sales Ratio vs Peers

How does 0WP's PS Ratio compare to its peers?

The above table shows the PS ratio for 0WP vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PSEstimated GrowthMarket Cap
Peer Average1.2x
SAX Ströer SE KGaA
0.9x5.56%€1.9b
M8G Verve Group
0.5x11.14%€308.4m
SPG Springer Nature KGaA
1.6x3.37%€3.0b
APM ad pepper media International
1.6x11.91%€66.0m
0WP WPP
0.2x-11.38%€2.8b

Price-To-Sales vs Peers: 0WP is good value based on its Price-To-Sales Ratio (0.2x) compared to the peer average (1.2x).

Historical Price to Sales Ratio

Historical Price to Sales Ratio compares a stock's price to its sales over time. Higher ratios indicate that investors are willing to pay more for the stock.

Fetching historical data

Price to Sales Ratio vs Industry

How does 0WP's PS Ratio compare vs other companies in the DE Media Industry?

2 CompaniesPrice / SalesEstimated GrowthMarket Cap
WIG1 Sporttotal
0.03xn/aUS$1.17m
53Y Bonhill Group
0.02xn/aUS$398.20k
No more companies available in this PS range
0WP 0.2xIndustry Avg. 0.6xNo. of Companies2PS00.40.81.21.62+
2 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Sales vs Industry: 0WP is good value based on its Price-To-Sales Ratio (0.2x) compared to the European Media industry average (0.7x).

Price to Sales Ratio vs Fair Ratio

What is 0WP's PS Ratio compared to its Fair PS Ratio? This is the expected PS Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

0WP PS Ratio vs Fair Ratio.
Fair Ratio
Current PS Ratio0.2x
Fair PS Ratio0.7x

Price-To-Sales vs Fair Ratio: 0WP is good value based on its Price-To-Sales Ratio (0.2x) compared to the estimated Fair Price-To-Sales Ratio (0.7x).

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst 0WP forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
Current€2.92
€3.56
+21.94%
17.05%€4.90€2.42n/a13
Mar ’27€3.08
€3.68
+19.39%
16.36%€4.85€2.39n/a13
Feb ’27€3.34
€4.19
+25.41%
20.92%€5.88€2.88n/a13
Jan ’27€3.72
€4.23
+13.61%
22.21%€5.81€2.85n/a11
Dec ’26€3.36
€4.25
+26.35%
22.11%€5.82€2.85n/a11
Nov ’26€3.38
€4.24
+25.36%
22.11%€5.81€2.85n/a11
Oct ’26€4.16
€5.12
+23.10%
15.97%€6.29€4.00n/a11
Sep ’26€4.54
€5.26
+15.79%
14.88%€6.37€4.05n/a11
Aug ’26€4.64
€5.40
+16.33%
11.04%€6.36€4.63n/a12
Jul ’26€6.00
€7.26
+20.95%
12.55%€8.62€6.06n/a11
Jun ’26€7.10
€7.78
+9.52%
11.47%€8.79€6.17n/a12
May ’26€6.65
€7.70
+15.83%
11.47%€8.70€6.12n/a12
Apr ’26€6.45
€8.78
+36.12%
15.01%€12.16€6.95n/a13
Mar ’26€8.00
€9.47
+18.39%
12.31%€12.31€7.40€3.0813
Feb ’26€9.20
€10.19
+10.76%
14.52%€13.40€7.95€3.3413
Jan ’26€9.80
€10.56
+7.71%
17.23%€13.73€7.66€3.7214
Dec ’25€10.20
€10.20
+0.031%
15.88%€13.60€7.58€3.3614
Nov ’25€9.60
€10.14
+5.67%
15.98%€13.54€7.55€3.3814
Oct ’25€9.10
€10.00
+9.91%
17.81%€13.57€7.56€4.1614
Sep ’25€8.60
€9.78
+13.68%
18.13%€13.27€7.40€4.5414
Aug ’25€8.80
€10.40
+18.23%
17.89%€14.19€7.45€4.6414
Jul ’25€8.55
€10.43
+21.94%
17.60%€14.17€7.44€6.0014
Jun ’25€9.60
€10.28
+7.06%
17.03%€13.95€7.33€7.1015
May ’25€9.50
€10.29
+8.32%
16.82%€14.05€7.38€6.6515
Apr ’25€8.56
€10.23
+19.54%
18.45%€14.02€7.36€6.4515
Mar ’25€8.21
€10.24
+24.70%
18.48%€14.03€7.37€8.0015
€3.5
Fair Value
16.5% undervalued intrinsic discount
13
Number of Analysts

Analyst Forecast: Target price is less than 20% higher than the current share price.

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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/03/09 11:46
End of Day Share Price 2026/03/09 00:00
Earnings2025/12/31
Annual Earnings2025/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

WPP plc is covered by 32 analysts. 10 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
JULIEN ROCHBarclays
Sarah SimonBerenberg
Christophe CherblancBernstein