Announcement • Jun 30
Mirriad Advertising plc, Annual General Meeting, Jul 21, 2025 Mirriad Advertising plc, Annual General Meeting, Jul 21, 2025. Location: the offices of haynes boone cdg llp, 1 new fetter lane, ec4a 1an, london United Kingdom Board Change • May 27
Less than half of directors are independent Following the recent departure of a director, there are only 2 independent directors on the board. The company's board is composed of: 2 independent directors. 4 non-independent directors. Independent Non-Executive Director Nicole McCormack was the last independent director to join the board, commencing their role in 2022. The company's minority of independent directors is a risk according to the Simply Wall St Risk Model. Announcement • May 16
Mirriad Advertising plc has completed a Follow-on Equity Offering in the amount of £0.103975 million. Mirriad Advertising plc has completed a Follow-on Equity Offering in the amount of £0.103975 million.
Security Name: Ordinary Shares
Security Type: Common Stock
Securities Offered: 1,039,746,900
Price\Range: £0.0001
Transaction Features: Regulation S Board Change • May 02
Less than half of directors are independent Following the recent departure of a director, there are only 2 independent directors on the board. The company's board is composed of: 2 independent directors. 4 non-independent directors. Independent Non-Executive Director Nicole McCormack was the last independent director to join the board, commencing their role in 2022. The company's minority of independent directors is a risk according to the Simply Wall St Risk Model. Board Change • Mar 24
Less than half of directors are independent Following the recent departure of a director, there are only 2 independent directors on the board. The company's board is composed of: 2 independent directors. 4 non-independent directors. Independent Non-Executive Director Nicole McCormack was the last independent director to join the board, commencing their role in 2022. The company's minority of independent directors is a risk according to the Simply Wall St Risk Model. Board Change • Mar 10
Less than half of directors are independent Following the recent departure of a director, there are only 2 independent directors on the board. The company's board is composed of: 2 independent directors. 4 non-independent directors. Independent Non-Executive Director Nicole McCormack was the last independent director to join the board, commencing their role in 2022. The company's minority of independent directors is a risk according to the Simply Wall St Risk Model. Announcement • Nov 20
Mirriad Advertising plc Provides Revenue Guidance for the Year Ending 31 December 2024 Mirriad Advertising plc provided revenue guidance for the year ending 31 December 2024. For the year, revenue expectations fall in a broad range from £1 million to £2 million, with the upper end of that range dependent on the partnership deals. Announcement • Sep 18
Mirriad Advertising plc to Report First Half, 2024 Results on Sep 23, 2024 Mirriad Advertising plc announced that they will report first half, 2024 results on Sep 23, 2024 Announcement • Sep 11
Mirriad Advertising plc Announces Resignation of John Pearson as Director Mirriad announced that, in line with his intentions as set out in the circular to shareholders dated 7 May 2024, John Pearson, non-executive director and former Chairman of the Company, has resigned as a director of the Company with immediate effect. John has agreed to remain available to James Black as his successor for a period of three months to continue to assist in the handover process. Board Change • Aug 06
Less than half of directors are independent Following the recent departure of a director, there are only 3 independent directors on the board. The company's board is composed of: 3 independent directors. 4 non-independent directors. Independent Non-Executive Director Nicole McCormack was the last independent director to join the board, commencing their role in 2022. The company's minority of independent directors is a risk according to the Simply Wall St Risk Model. Board Change • Jul 02
Less than half of directors are independent Following the recent departure of a director, there are only 3 independent directors on the board. The company's board is composed of: 3 independent directors. 4 non-independent directors. Independent Non-Executive Director Nicole McCormack was the last independent director to join the board, commencing their role in 2022. The company's minority of independent directors is a risk according to the Simply Wall St Risk Model. Announcement • Jun 13
Mirriad Advertising plc Announces Board Changes Mirriad Advertising plc confirmed that James Black has been appointed as a non-executive director and Chairman-elect of the Company, with immediate effect. As set out in the Launch Announcement, it is anticipated that James Black will be officially appointed as Chairman of the Company following the conclusion of the annual general meeting on 28 June 2024. John Pearson will step down as Chairman at that time and continue as a non-executive director during a transition period. James Pat Rokeby Black, aged 60, has not held any directorships or partnerships positions during the previous five years. Save as set out within this announcement, there is no further information required to be disclosed pursuant to the AIM Rules for Companies. Announcement • Jun 08
Mirriad Advertising plc, Annual General Meeting, Jun 28, 2024 Mirriad Advertising plc, Annual General Meeting, Jun 28, 2024. Location: the offices of osborne clarke llp, 6th floor, one london wall, ec2y 5eb, london United Kingdom Reported Earnings • Jun 05
Full year 2023 earnings released: UK£0.03 loss per share (vs UK£0.054 loss in FY 2022) Full year 2023 results: UK£0.03 loss per share (improved from UK£0.054 loss in FY 2022). Revenue: UK£1.80m (up 20% from FY 2022). Net loss: UK£10.9m (loss narrowed 28% from FY 2022). Revenue is forecast to grow 81% p.a. on average during the next 2 years, compared to a 5.3% growth forecast for the Media industry in Germany. Board Change • May 31
Less than half of directors are independent Following the recent departure of a director, there are only 3 independent directors on the board. The company's board is composed of: 3 independent directors. 4 non-independent directors. Independent Non-Executive Director Nicole McCormack was the last independent director to join the board, commencing their role in 2022. The company's minority of independent directors is a risk according to the Simply Wall St Risk Model. Announcement • May 25
Mirriad Advertising plc Approve Management Changes Mirriad Advertising plc at its General Meeting held on 23 May 2024 James will be formally appointed as Chairman of the Company following the AGM, at which point John Pearson will step down as Chairman but remain as a non-executive Director during a transition period. Announcement • May 05
Mirriad Advertising plc, Annual General Meeting, May 23, 2024 Mirriad Advertising plc, Annual General Meeting, May 23, 2024, at 09:00 Coordinated Universal Time. Location: at the Company's offices, at 96 Great Suffolk Street, London SE1 0BE London, United Kingdom Agenda: To consider and approve the Fundraising and include a notice convening the General Meeting, will be sent to Shareholders following the close of the Retail Offer. New Risk • Mar 10
New minor risk - Financial data availability The company's latest financial reports are more than 6 months old. Last reported fiscal period ended June 2023. This is considered a minor risk. If the company has not reported its earnings on time, it may have been delayed due to audit problems or it may be finding it difficult to reconcile its accounts. Currently, the following risks have been identified for the company: Major Risks Less than 1 year of cash runway based on free cash flow trend (-UK£13m free cash flow). Shares are highly illiquid. Earnings have declined by 0.1% per year over the past 5 years. Shareholders have been substantially diluted in the past year (75% increase in shares outstanding). Minor Risks Latest financial reports are more than 6 months old (reported June 2023 fiscal period end). Revenue is less than US$5m (UK£1.5m revenue, or US$2.0m). Market cap is less than US$100m (€9.34m market cap, or US$10.2m). New Risk • Feb 28
New major risk - Market cap size The company's market capitalization is less than US$10m. Market cap: €7.29m (US$7.91m) This is considered a major risk. Companies with a small market capitalization are most likely businesses that have not yet released a product to market or are simply a very small company without a wide reach. Either way, risk is elevated with these companies because there is a chance the product may not come to fruition or the company's addressable market or demand may not be as large as expected. In addition, if the company's size is the main factor, it is less likely to have many investors and analysts following it and scrutinizing its performance and outlook. Currently, the following risks have been identified for the company: Major Risks Less than 1 year of cash runway based on free cash flow trend (-UK£13m free cash flow). Shares are highly illiquid. Earnings have declined by 0.1% per year over the past 5 years. Shareholders have been substantially diluted in the past year (75% increase in shares outstanding). Market cap is less than US$10m (€7.29m market cap, or US$7.91m). Minor Risk Revenue is less than US$5m (UK£1.5m revenue, or US$1.9m). Reported Earnings • Aug 23
First half 2023 earnings released: UK£0.023 loss per share (vs UK£0.029 loss in 1H 2022) First half 2023 results: UK£0.023 loss per share (improved from UK£0.029 loss in 1H 2022). Revenue: UK£591.9k (up 2.5% from 1H 2022). Net loss: UK£7.16m (loss narrowed 12% from 1H 2022). Revenue is forecast to grow 100% p.a. on average during the next 2 years, compared to a 5.6% growth forecast for the Media industry in Germany. Announcement • Jul 18
Mirriad Advertising plc Provides Revenue Guidance for the Second Half of 2023 Mirriad Advertising plc provided Revenue Guidance for the second half of 2023. The Board also notes that Mirriad revenues are historically seasonal with significantly higher revenue expected in second half compared to first half. New Risk • Jun 21
New major risk - Shareholder dilution The company's shareholders have been substantially diluted in the past year. Increase in shares outstanding: 75% This is considered a major risk. Shareholder dilution occurs when there is an increase in the number of shares on issue that is not proportionally distributed between all shareholders. Often due to the company raising equity capital or some options being converted into stock. All else being equal, if there are more shares outstanding then each existing share will be entitled to a lower proportion of the company's total earnings, thus reducing earnings per share (EPS). While dilution might not always result in lower EPS (like if the company is using the capital to fund an EPS accretive acquisition) in a lot cases it does, along with lower dividends per share and less voting power at shareholder meetings. Currently, the following risks have been identified for the company: Major Risks Less than 1 year of cash runway based on free cash flow trend (-UK£13m free cash flow). Share price has been highly volatile over the past 3 months (86% average daily change). Shareholders have been substantially diluted in the past year (75% increase in shares outstanding). Minor Risks Revenue is less than US$5m (UK£1.5m revenue, or US$1.9m). Market cap is less than US$100m (€15.0m market cap, or US$16.4m). New Risk • Jun 18
New major risk - Market cap size The company's market capitalization is less than US$10m. Market cap: €9.08m (US$9.93m) This is considered a major risk. Companies with a small market capitalization are most likely businesses that have not yet released a product to market or are simply a very small company without a wide reach. Either way, risk is elevated with these companies because there is a chance the product may not come to fruition or the company's addressable market or demand may not be as large as expected. In addition, if the company's size is the main factor, it is less likely to have many investors and analysts following it and scrutinizing its performance and outlook. Currently, the following risks have been identified for the company: Major Risks Less than 1 year of cash runway based on free cash flow trend (-UK£13m free cash flow). Share price has been highly volatile over the past 3 months (84% average daily change). Market cap is less than US$10m (€9.08m market cap, or US$9.93m). Minor Risk Revenue is less than US$5m (UK£1.5m revenue, or US$1.9m). Announcement • Jun 09
Mirriad Advertising plc, Annual General Meeting, Jun 30, 2023 Mirriad Advertising plc, Annual General Meeting, Jun 30, 2023. Location: Osborne Clarke LLP, 6th Floor One London Wall, EC2Y 5EB London United Kingdom Reported Earnings • Jun 08
Full year 2022 earnings released: UK£0.05 loss per share (vs UK£0.039 loss in FY 2021) Full year 2022 results: UK£0.05 loss per share (further deteriorated from UK£0.039 loss in FY 2021). Revenue: UK£1.51m (down 25% from FY 2021). Net loss: UK£15.1m (loss widened 38% from FY 2021). Revenue is forecast to grow 77% p.a. on average during the next 2 years, compared to a 4.9% growth forecast for the Media industry in Germany. Announcement • Jun 08
Mirriad Advertising plc Announces Board Changes Mirriad Advertising plc announced that The Company's two non-independent Non-Executive Directors, Alastair Kilgour and Lois Day, have also informed the Company that they will step down as directors upon conclusion of the AGM. As a result Alastair Kilgour and Lois Day will not be standing for re-election at the Company's AGM. The Company announced its proposal to reduce the number of Non-Executive Directors from six to four as part of a restructuring as set out in the circular relating to the Company's Placing and Open Offer sent to shareholders on 16 May 2023. Announcement • May 17
Mirriad Advertising plc, Annual General Meeting, Jun 02, 2023 Mirriad Advertising plc, Annual General Meeting, Jun 02, 2023, at 10:00 Coordinated Universal Time. Location: offices of Mirriad, 96 Great Suffolk Street London United Kingdom Agenda: To authorise the Directors to allot the New Ordinary Shares in connection with the Fundraising provided that such authority shall expire on the date falling 18 months after the date of the resolution or on the date of the next annual general meeting of the Company, whichever is the earlier; and to consider other matters, if any. Announcement • Dec 14
Mirriad Advertising plc Provides Earnings Guidance for the Twelve Months Ended 31 December 2022 Mirriad Advertising plc provided earnings guidance for the twelve months ended 31 December 2022. Revenue for the year to December 2022 is now expected to be £1.52 million £1.75 million, slightly short of market expectations, pending a number of late deals which may be won and delivered before the year end. Board Change • Nov 16
Less than half of directors are independent Following the recent departure of a director, there are only 3 independent directors on the board. The company's board is composed of: 3 independent directors. 5 non-independent directors. Independent Non-Executive Director Nicole McCormack was the last independent director to join the board, commencing their role in 2022. The company's minority of independent directors is a risk according to the Simply Wall St Risk Model. Reported Earnings • Aug 12
First half 2022 earnings released First half 2022 results: Net income: (up UK£5.91m from 1H 2021). Over the next year, revenue is forecast to grow 141%, compared to a 6.9% growth forecast for the industry in Germany. Announcement • Jul 22
Mirriad Advertising plc to Report Q2, 2022 Results on Aug 08, 2022 Mirriad Advertising plc announced that they will report Q2, 2022 results on Aug 08, 2022 Announcement • Jul 07
Mirriad Advertising plc Appoints Joanna Foyle as Non-Executive Director Mirriad Advertising plc announced the appointment of JoAnna Foyle as a Non-Executive Director, with immediate effect. Following the recent Board appointments of Nicole McCormack and Lois Day, JoAnna will bring additional sector experience from the advertising industry supply side, having recently served as Senior Vice President, Global Inventory Development and Operations at The Trade Desk. Prior to that, she worked as Chief Operating Officer at OpenSlate ahead of its sale to DoubleVerify, and also held executive roles with AOL, Adap.tv, and FreeWheel.JoAnna Foyle does not hold any shares or options in the Company. There is no further information regarding JoAnna Foyle which is required to be disclosed under the AIM Rules. Announcement • Jun 23
Mirriad Advertising plc Announces Board Changes Mirriad Advertising plc announced that the appointments of Nicole McCormack and Lois Day to the board of the Company as Non-Executive Directors, with immediate effect. The appointments align with the Company's established growth strategy and the addition of sector expertise complements the wide range of experience on the existing board. Nicole is based in the US, further strengthening Mirriad's presence in its larger market. The Board will expand to accommodate the new appointments, and current Non-Executive Director, Kelsey Lynn Skinner will step down from the board for maternity reasons effective immediately. Nicole McCormack brings high-level sector expertise from the demand side of the advertising market. She is currently General Manager Advertising and Commerce at TeamSnap in Los Angeles, having previously been Head of Advertising Partnerships at Quibi and Senior Vice President Revenue Strategy and Operations at Flipboard. She joins the Board as an independent Non-Executive Director. Lois Day is currently an Investment Director in the Deep Tech team at IP Group. She was previously Head of Technology Co-Investments in the capital markets team at IP Group, where she led multiple successful fundraises for Deep Tech and Cleantech portfolio companies. Prior to this she spent a decade in investment banking, including as an Executive Director at Goldman Sachs and a Vice President at Rothschild. She will join the Board as a Non-Executive Director on an interim basis. On her appointment to the Board, Lois Day will also be a member of the Audit and Remuneration Committees. Announcement • May 21
Mirriad Advertising plc, Annual General Meeting, Jun 13, 2022 Mirriad Advertising plc, Annual General Meeting, Jun 13, 2022. Reported Earnings • May 12
Full year 2021 earnings released: UK£0.04 loss per share (vs UK£0.042 loss in FY 2020) Full year 2021 results: UK£0.04 loss per share. Net loss: UK£11.0m (loss widened 21% from FY 2020). Over the next year, revenue is forecast to grow 65%, compared to a 8.3% growth forecast for the industry in Germany. Board Change • Apr 27
Less than half of directors are independent Following the recent departure of a director, there are only 2 independent directors on the board. The company's board is composed of: 2 independent directors. 4 non-independent directors. Independent Non-Executive Director Bob Head was the last independent director to join the board, commencing their role in 2019. The company's minority of independent directors is a risk according to the Simply Wall St Risk Model. Announcement • Apr 22
Strategic Hires Add to Mirriad's Growing Momentum Mirriad Advertising plc announced the US-based appointments of Matt Douglas as Head of Programmatic Partnerships, and Zac Reeder as Head of Studio Partnerships. The pair join Mirriad following the publication of the company's latest whitepaper which highlighted the strong impact in-content advertising has on audience reach and consumer engagement and purchases. Also strengthening the team is Adam Gilsenan, who has been hired as Head of UK sales. As the new Head of Programmatic Partnerships, Matt Douglas will be responsible for developing strategic partnerships and seamlessly integrating partners into the Mirriad platform. He brings vast experience in the programmatic ad space across video, mobile, native and display to Mirriad, having worked at Verizon, Brightroll and 24/7 before it became Xaxis. Matt is based in New York City. Zac Reeder joins Mirriad as the Head of Studio, Film, and TV Partnerships and is responsible for expanding Mirriad's content supply from the producer and network side. Adam Gilsenan, the new Head of UK Sales, brings over 20 years' experience with tier one media owners including The Independent, The Mail and Future Publishing. Announcement • Jan 24
Mirriad Advertising plc Announces Revenue Guidance for the Year 2021 Mirriad Advertising plc announced that total revenue for 2021 is expected to be approximately £2.0 million. The Company has seen strong year-on-year growth in the key US market, with the number of campaigns in the US more than doubling between 2020 and FY2021, and the average campaign size also increasing by more than a third year-on-year. As a result, US revenue rose by more than 180% to approximately £884,000. Of this, approximately 70% was generated in H2 2021, illustrating substantial momentum in this key advertising market for Mirriad. European revenues rose by more than 68% to approximately £143,000, with 65% of this booked in H2 2021; a similar pattern to the US. The Company is building on its strong momentum and adoption in the US to scale further, with additional investment for the integration of Mirriad into the media buying ecosystem and business development hires now expected throughout 2022. Recent product developments include an important AdTech partnership in the US that will help accelerate Mirriad's strategy to make in-content inventory available at scale in digital media buying platforms. Announcement • Oct 03
Mirriad Launches New Cpm Pricing Model Mirriad Advertising plc announced launch of a new cost-per-thousand (CPM) pricing model delivered in partnership with Tencent in China. This important next step in the Company's renewed partnership with Tencent Video, a leader in China's video streaming market, was noted in the Company's recent interim results. It will offer advertisers in China an easier and more seamless way to take advantage of Mirriad's proprietary in-content advertising solution. A commonly used advertisement buying methodology, the newly established CPM pricing model is significant as it provides advertisers with a framework to evaluate the performance and overall costs of an in-content campaign relative to other more "traditional" options. This enhances the buying experience, allowing advertisers to book Mirriad's in-content advertisements as they would with any other digital media campaign. The resulting ease with which Tencent clients can plan, buy, sell and scale in-content campaigns offers a template for how Mirriad's proposition can be further integrated into the global marketing ecosystem.Advertisers can use this new CPM pricing model across Tencent Video's top 20 most popular drama programmes which will be continuously refreshed as new shows are released. The new model will first be used with 58.com from 28 September 2021, with the aim of further expansion to follow.These campaigns will allow brand messages to appear in front of the right audiences with specific targeting available, including gender and geography targeting. Third party tracking of CPM campaigns is also available for advertisers. Reported Earnings • Sep 24
First half 2021 earnings released: UK£0.021 loss per share (vs UK£0.023 loss in 1H 2020) The company reported a solid first half result with improved revenues and control over costs, although losses increased. First half 2021 results: Revenue: UK£1.14m (up 27% from 1H 2020). Net loss: UK£5.91m (loss widened 22% from 1H 2020). Recent Insider Transactions • Aug 11
Non-Executive Director recently bought €82k worth of stock On the 5th of August, Alastair Hugh Kilgour bought around 200k shares on-market at roughly €0.41 per share. This was the largest purchase by an insider in the last 3 months. Insiders have collectively bought €118k more in shares than they have sold in the last 12 months. Reported Earnings • May 14
Full year 2020 earnings released: UK£0.04 loss per share (vs UK£0.081 loss in FY 2019) Full year 2020 results: Net loss: UK£9.06m (loss narrowed 25% from FY 2019). Is New 90 Day High Low • Mar 16
New 90-day high: €0.71 The company is up 44% from a price of €0.50 on 16 December 2020. Outperformed the German market which is up 9.0% over the last 90 days. Exceeded the Media industry, which is up 15% over the same period. Announcement • Feb 25
Mirriad Advertising plc Announces Board Appointment Mirriad Advertising plc announce the appointment of Kelsey Lynn Skinner as a non-executive director with immediate effect. Kelsey will also join the Audit and Remuneration Committees. Kelsey has extensive career experience with technology companies in both the US and the UK. She studied engineering at Stanford University before joining a Palo Alto venture capital firm and quickly ascending to Partner. After 12 years in Silicon Valley and six US board roles, she relocated to London in 2012 and joined venture capital firm Touchstone Innovations (previously Imperial Innovations) which was later acquired by IP Group plc. Kelsey replaces Dr. Mark Reilly, who announces his resignation from the board of directors after serving since 2017. Executive Departure • Feb 25
Non-Executive Director has left the company On the 24th of February, Mark Reilly's tenure as Non-Executive Director ended after 3.2 years in the role. As of December 2020, Mark personally held only 66.67k shares (€31k worth at the time). Mark is the only executive to leave the company over the last 12 months. Announcement • Feb 03
Mirriad Advertising plc Appoints Philip Mattimoe as Chief Technology Officer Mirriad Advertising plc announced that Philip Mattimoe has been appointed Chief Technology Officer. Mattimoe brings extensive experience in music, broadcast, telecoms, and media, having previously held positions as Chief Information Officer at Music Sales Group, Head of TV Technology Programme at TalkTalk, and Programme Manager at Sky Go and Skype. His expertise spans product, project, development, data, quality assurance, infrastructure and operations, as well as the development and implementation of cutting-edge technology platforms. 