The Kroger Co.

DB:KOG Stock Report

Market Cap: €37.4b

Kroger Valuation

Is KOG undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

4/6

Valuation Score 4/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of KOG when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

€80.55
Fair Value
30.0% undervalued intrinsic discount
22
Number of Analysts

Below Fair Value: KOG (€56.35) is trading below our estimate of fair value (€80.55)

Significantly Below Fair Value: KOG is trading below fair value by more than 20%.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for KOG?

Key metric: As KOG is profitable we use its Price-To-Earnings Ratio for relative valuation analysis.

The above table shows the Price to Earnings ratio for KOG. This is calculated by dividing KOG's market cap by their current earnings.
What is KOG's PE Ratio?
PE Ratio16.2x
EarningsUS$2.71b
Market CapUS$43.94b

Price to Earnings Ratio vs Peers

How does KOG's PE Ratio compare to its peers?

The above table shows the PE ratio for KOG vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PEEstimated GrowthMarket Cap
Peer Average20.8x
HAW Hawesko Holding
18.2x17.42%€195.8m
L Loblaw Companies
26.5x2.90%CA$65.0b
ATD Alimentation Couche-Tard
19.6x6.85%CA$70.3b
TSCO Tesco
19x9.03%UK£29.1b
KOG Kroger
16.2x5.66%€43.9b

Price-To-Earnings vs Peers: KOG is good value based on its Price-To-Earnings Ratio (16.2x) compared to the peer average (20.8x).

Price to Earnings Ratio vs Industry

How does KOG's PE Ratio compare vs other companies in the European Consumer Retailing Industry?

0 CompaniesPrice / EarningsEstimated GrowthMarket Cap
KOG 16.2xIndustry Avg. 18.0xNo. of Companies8PE01020304050+
0 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Earnings vs Industry: KOG is good value based on its Price-To-Earnings Ratio (16.2x) compared to the European Consumer Retailing industry average (18x).

Price to Earnings Ratio vs Fair Ratio

What is KOG's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

KOG PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio16.2x
Fair PE Ration/a

Price-To-Earnings vs Fair Ratio: Insufficient data to calculate KOG's Price-To-Earnings Fair Ratio for valuation analysis.

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst KOG forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
Current€56.35
€65.00
+15.35%
6.87%€72.44€55.39n/a22
Sep ’26€57.65
€65.11
+12.94%
7.80%€73.08€54.17n/a22
Aug ’26€61.01
€64.36
+5.49%
8.94%€72.37€49.38n/a22
Jul ’26€60.52
€63.46
+4.87%
10.17%€72.10€49.20n/a22
Jun ’26€58.84
€62.26
+5.81%
9.81%€72.23€50.21n/a22
May ’26€63.37
€60.39
-4.70%
10.85%€72.63€50.48n/a22
Apr ’26€62.32
€62.32
-0.0045%
9.89%€70.44€52.83n/a22
Mar ’26€62.03
€63.50
+2.36%
9.62%€71.52€52.45n/a22
Feb ’26€58.45
€62.90
+7.61%
9.10%€71.90€52.72n/a21
Jan ’26€59.25
€62.62
+5.70%
9.01%€71.93€52.75n/a20
Dec ’25€56.95
€56.17
-1.37%
7.81%€66.15€49.14n/a20
Nov ’25€51.02
€54.21
+6.25%
7.52%€64.44€47.87n/a20
Oct ’25€51.10
€52.64
+3.01%
8.54%€62.99€43.20€57.1220
Sep ’25€47.16
€52.27
+10.85%
8.57%€62.98€43.19€57.6519
Aug ’25€50.20
€53.32
+6.21%
8.63%€64.30€44.09€61.0119
Jul ’25€46.17
€54.18
+17.34%
8.60%€65.32€44.79€60.5219
Jun ’25€47.80
€53.87
+12.70%
8.85%€65.00€44.57€58.8420
May ’25€51.63
€54.81
+6.16%
8.74%€65.91€45.19€63.3721
Apr ’25€52.30
€54.21
+3.64%
7.76%€64.89€46.35€62.3220
Mar ’25€45.60
€47.59
+4.37%
8.79%€59.98€42.45€62.0320
Feb ’25€42.76
€46.83
+9.52%
10.14%€59.95€38.74€58.4520
Jan ’25€40.60
€46.78
+15.23%
9.98%€59.54€38.47€59.2521
Dec ’24€40.34
€46.83
+16.08%
10.17%€59.77€38.62€56.9520
Nov ’24€42.82
€48.53
+13.34%
9.79%€61.22€39.56€51.0220
Oct ’24€42.40
€48.74
+14.96%
9.82%€61.37€39.66€51.1020
€64.83
Fair Value
13.1% undervalued intrinsic discount
22
Number of Analysts

Analyst Forecast: Target price is less than 20% higher than the current share price.

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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2025/10/05 17:11
End of Day Share Price 2025/10/03 00:00
Earnings2025/08/16
Annual Earnings2025/02/01

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

The Kroger Co. is covered by 61 analysts. 21 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Christopher GrajaArgus Research Company
Ishan MajumdarBaptista Research
Seth SigmanBarclays