PUMA Valuation
Is PUM undervalued compared to its fair value, analyst forecasts and its price relative to the market?
Valuation Score
4/6Valuation Score 4/6
Below Future Cash Flow Value
Significantly Below Future Cash Flow Value
Price-To-Sales vs Peers
Price-To-Sales vs Industry
Price-To-Sales vs Fair Ratio
Analyst Forecast
Share Price vs Future Cash Flow Value
What is the Fair Price of PUM when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.
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Below Future Cash Flow Value: PUM (€18.6) is trading below our estimate of future cash flow value (€20.66)
Significantly Below Future Cash Flow Value: PUM is trading below future cash flow value, but not by a significant amount.
Key Valuation Metric
Which metric is best to use when looking at relative valuation for PUM?
Key metric: As PUM is unprofitable we use its Price-To-Sales Ratio for relative valuation analysis.
| What is PUM's PS Ratio? | |
|---|---|
| PS Ratio | 0.3x |
| Sales | €8.26b |
| Market Cap | €2.69b |
| Key Statistics | |
|---|---|
| Enterprise Value/Revenue | 0.6x |
| Enterprise Value/EBITDA | 14.1x |
| PEG Ratio | n/a |
Price to Sales Ratio vs Peers
How does PUM's PS Ratio compare to its peers?
| Company | Forward PS | Estimated Growth | Market Cap |
|---|---|---|---|
| Peer Average | 0.9x | ||
BOSS Hugo Boss | 0.6x | 0.91% | €2.4b |
EIN3 Einhell Germany | 0.8x | 7.35% | €972.7m |
ADS adidas | 1x | 6.83% | €25.8b |
BIJ Bijou Brigitte modische Accessoires | 1x | n/a | €331.9m |
PUM PUMA | 0.3x | 2.19% | €2.7b |
Price-To-Sales vs Peers: PUM is good value based on its Price-To-Sales Ratio (0.3x) compared to the peer average (0.9x).
Historical Price to Sales Ratio
Historical Price to Sales Ratio compares a stock's price to its sales over time. Higher ratios indicate that investors are willing to pay more for the stock.
Fetching historical data
Price to Sales Ratio vs Industry
How does PUM's PS Ratio compare vs other companies in the European Luxury Industry?
| 13 Companies | Price / Sales | Estimated Growth | Market Cap |
|---|---|---|---|
| 13 Companies | Estimated Growth | Market Cap | |
|---|---|---|---|
Price-To-Sales vs Industry: PUM is good value based on its Price-To-Sales Ratio (0.3x) compared to the European Luxury industry average (0.8x).
Price to Sales Ratio vs Fair Ratio
What is PUM's PS Ratio compared to its Fair PS Ratio? This is the expected PS Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.
| Fair Ratio | |
|---|---|
| Current PS Ratio | 0.3x |
| Fair PS Ratio | 0.7x |
Price-To-Sales vs Fair Ratio: PUM is good value based on its Price-To-Sales Ratio (0.3x) compared to the estimated Fair Price-To-Sales Ratio (0.7x).
Analyst Price Targets
What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?
| Date | Share Price | Average 1Y Price Target | Dispersion | High | Low | 1Y Actual price | Analysts |
|---|---|---|---|---|---|---|---|
| Current | €18.60 | €23.65 +27.14% | 28.68% | €40.00 | €16.00 | n/a | 19 |
| Jan ’27 | €22.20 | €24.86 +11.97% | 30.59% | €40.00 | €16.00 | n/a | 19 |
| Dec ’26 | €20.91 | €23.99 +14.73% | 32.94% | €40.00 | €16.00 | n/a | 20 |
| Nov ’26 | €18.90 | €24.49 +29.58% | 32.71% | €44.00 | €15.00 | n/a | 21 |
| Oct ’26 | €21.95 | €24.27 +10.55% | 33.88% | €44.00 | €14.00 | n/a | 21 |
| Sep ’26 | €21.11 | €24.24 +14.84% | 34.17% | €44.00 | €14.00 | n/a | 21 |
| Aug ’26 | €18.62 | €24.74 +32.89% | 33.83% | €44.00 | €14.00 | n/a | 21 |
| Jul ’26 | €23.57 | €29.65 +25.81% | 31.88% | €60.00 | €19.10 | n/a | 22 |
| Jun ’26 | €22.91 | €29.77 +29.93% | 31.68% | €60.00 | €19.10 | n/a | 22 |
| May ’26 | €22.59 | €29.74 +31.67% | 31.98% | €60.00 | €19.00 | n/a | 22 |
| Apr ’26 | €22.97 | €30.53 +32.93% | 31.70% | €60.00 | €19.50 | n/a | 21 |
| Mar ’26 | €28.70 | €44.47 +54.95% | 20.94% | €70.00 | €32.00 | n/a | 21 |
| Feb ’26 | €30.64 | €45.09 +47.16% | 19.71% | €70.00 | €32.00 | n/a | 21 |
| Jan ’26 | €44.45 | €51.97 +16.92% | 20.48% | €85.00 | €40.00 | €22.20 | 20 |
| Dec ’25 | €44.13 | €50.77 +15.05% | 21.48% | €85.00 | €39.00 | €20.91 | 20 |
| Nov ’25 | €42.57 | €49.40 +16.04% | 23.63% | €85.00 | €39.00 | €18.90 | 20 |
| Oct ’25 | €37.69 | €49.95 +32.53% | 23.28% | €85.00 | €39.00 | €21.95 | 20 |
| Sep ’25 | €38.80 | €49.48 +27.52% | 22.91% | €85.00 | €39.00 | €21.11 | 21 |
| Aug ’25 | €45.73 | €54.05 +18.19% | 21.42% | €88.00 | €40.00 | €18.62 | 21 |
| Jul ’25 | €43.95 | €54.55 +24.11% | 20.97% | €88.00 | €40.00 | €23.57 | 21 |
| Jun ’25 | €46.99 | €54.55 +16.08% | 20.97% | €88.00 | €40.00 | €22.91 | 21 |
| May ’25 | €43.33 | €50.79 +17.21% | 22.83% | €88.00 | €40.00 | €22.59 | 21 |
| Apr ’25 | €41.94 | €51.02 +21.66% | 23.38% | €88.00 | €40.00 | €22.97 | 21 |
| Mar ’25 | €41.80 | €50.43 +20.65% | 23.49% | €88.00 | €40.00 | €28.70 | 22 |
| Feb ’25 | €37.99 | €53.75 +41.48% | 22.46% | €88.00 | €40.00 | €30.64 | 22 |
| Jan ’25 | €50.46 | €67.50 +33.77% | 17.44% | €99.00 | €49.00 | €44.45 | 22 |
Analyst Forecast: Target price is more than 20% higher than the current share price, but analysts are not within a statistically confident range of agreement.
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Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/01/24 08:34 |
| End of Day Share Price | 2026/01/23 00:00 |
| Earnings | 2025/09/30 |
| Annual Earnings | 2024/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
|
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| Market Prices | 30 years |
| |
| Ownership | 10 years |
| |
| Management | 10 years |
| |
| Key Developments | 10 years |
|
* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
PUMA SE is covered by 42 analysts. 18 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Volker Bosse | Baader Helvea Equity Research |
| Licong Liu | Barclays |
| Julian Easthope | Barclays |