PUMA Valuation

Is PUM undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

3/6

Valuation Score 3/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of PUM when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: PUM (€46.7) is trading below our estimate of fair value (€62.19)

Significantly Below Fair Value: PUM is trading below fair value by more than 20%.


Key Valuation Metric

Which metric is best to use when looking at relative valuation for PUM?

Key metric: As PUM is profitable we use its Price-To-Earnings Ratio for relative valuation analysis.

The above table shows the Price to Earnings ratio for PUM. This is calculated by dividing PUM's market cap by their current earnings.
What is PUM's PE Ratio?
PE Ratio27.1x
Earnings€258.00m
Market Cap€6.99b

Price to Earnings Ratio vs Peers

How does PUM's PE Ratio compare to its peers?

The above table shows the PE ratio for PUM vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PEEstimated GrowthMarket Cap
Peer Average50.8x
BOSS Hugo Boss
13x13.2%€2.8b
ADS adidas
100.8x38.1%€38.4b
SKX Skechers U.S.A
14.6x12.3%US$9.2b
BIRK Birkenstock Holding
74.8x49.3%US$8.6b
PUM PUMA
27.1x18.6%€7.0b

Price-To-Earnings vs Peers: PUM is good value based on its Price-To-Earnings Ratio (27.1x) compared to the peer average (50.8x).


Price to Earnings Ratio vs Industry

How does PUM's PE Ratio compare vs other companies in the European Luxury Industry?

4 CompaniesPrice / EarningsEstimated GrowthMarket Cap
PUM 27.1xIndustry Avg. 14.2xNo. of Companies6PE0816243240+
4 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Earnings vs Industry: PUM is expensive based on its Price-To-Earnings Ratio (27.1x) compared to the European Luxury industry average (14.2x).


Price to Earnings Ratio vs Fair Ratio

What is PUM's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

PUM PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio27.1x
Fair PE Ratio22.8x

Price-To-Earnings vs Fair Ratio: PUM is expensive based on its Price-To-Earnings Ratio (27.1x) compared to the estimated Fair Price-To-Earnings Ratio (22.8x).


Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst PUM forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
Current€46.70
€50.77
+8.7%
21.5%€85.00€39.00n/a20
Nov ’25€42.57
€49.40
+16.0%
23.6%€85.00€39.00n/a20
Oct ’25€37.69
€49.95
+32.5%
23.3%€85.00€39.00n/a20
Sep ’25€38.80
€49.48
+27.5%
22.9%€85.00€39.00n/a21
Aug ’25€45.73
€54.05
+18.2%
21.4%€88.00€40.00n/a21
Jul ’25€43.95
€54.55
+24.1%
21.0%€88.00€40.00n/a21
Jun ’25€46.99
€54.55
+16.1%
21.0%€88.00€40.00n/a21
May ’25€43.33
€50.79
+17.2%
22.8%€88.00€40.00n/a21
Apr ’25€41.94
€51.02
+21.7%
23.4%€88.00€40.00n/a21
Mar ’25€41.80
€50.43
+20.7%
23.5%€88.00€40.00n/a22
Feb ’25€37.99
€53.75
+41.5%
22.5%€88.00€40.00n/a22
Jan ’25€50.46
€67.50
+33.8%
17.4%€99.00€49.00n/a22
Dec ’24€59.22
€67.32
+13.7%
17.7%€99.00€49.00n/a22
Nov ’24€53.78
€68.00
+26.4%
18.2%€99.00€49.00€42.5721
Oct ’24€59.22
€70.52
+19.1%
18.0%€99.00€49.00€37.6921
Sep ’24€62.02
€70.36
+13.5%
18.1%€99.00€49.00€38.8022
Aug ’24€60.52
€70.36
+16.3%
18.1%€99.00€49.00€45.7322
Jul ’24€55.32
€69.09
+24.9%
18.7%€99.00€49.00€43.9522
Jun ’24€44.42
€70.24
+58.1%
18.0%€100.00€50.00€46.9921
May ’24€53.26
€71.05
+33.4%
17.0%€100.00€50.00€43.3321
Apr ’24€56.14
€72.29
+28.8%
15.1%€100.00€50.00€41.9421
Mar ’24€56.66
€73.45
+29.6%
16.8%€100.00€47.00€41.8020
Feb ’24€62.62
€73.50
+17.4%
17.4%€96.00€47.00€37.9920
Jan ’24€56.68
€71.95
+26.9%
18.9%€96.00€47.00€50.4620
Dec ’23€50.48
€71.80
+42.2%
19.1%€96.00€47.00€59.2220
Nov ’23€47.00
€72.65
+54.6%
18.5%€96.00€47.00€53.7820

Analyst Forecast: Target price is less than 20% higher than the current share price.


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