Hasbro Valuation

Is HAS undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

2/6

Valuation Score 2/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Sales vs Peers

  • Price-To-Sales vs Industry

  • Price-To-Sales vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of HAS when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: HAS (€57.66) is trading below our estimate of fair value (€66.9)

Significantly Below Fair Value: HAS is trading below fair value, but not by a significant amount.


Key Valuation Metric

Which metric is best to use when looking at relative valuation for HAS?

Key metric: As HAS is unprofitable we use its Price-To-Sales Ratio for relative valuation analysis.

The above table shows the Price to Sales ratio for HAS. This is calculated by dividing HAS's market cap by their current revenue.
What is HAS's PS Ratio?
PS Ratio1.9x
SalesUS$4.32b
Market CapUS$8.48b

Price to Sales Ratio vs Peers

How does HAS's PS Ratio compare to its peers?

The above table shows the PS ratio for HAS vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PSEstimated GrowthMarket Cap
Peer Average1.6x
TNIE tonies
2.1x20.0%€829.9m
ZPF Zapf Creation
3.1xn/a€199.4m
PUM PUMA
0.8x7.2%€6.7b
BOSS Hugo Boss
0.7x4.5%€2.8b
HAS Hasbro
1.9x3.1%€8.5b

Price-To-Sales vs Peers: HAS is expensive based on its Price-To-Sales Ratio (1.9x) compared to the peer average (1.6x).


Price to Sales Ratio vs Industry

How does HAS's PS Ratio compare vs other companies in the European Leisure Industry?

3 CompaniesPrice / SalesEstimated GrowthMarket Cap
HAS 1.9xIndustry Avg. 0.9xNo. of Companies6PS00.61.21.82.43+
3 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Sales vs Industry: HAS is expensive based on its Price-To-Sales Ratio (1.9x) compared to the European Leisure industry average (0.9x).


Price to Sales Ratio vs Fair Ratio

What is HAS's PS Ratio compared to its Fair PS Ratio? This is the expected PS Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

HAS PS Ratio vs Fair Ratio.
Fair Ratio
Current PS Ratio1.9x
Fair PS Ratio1.2x

Price-To-Sales vs Fair Ratio: HAS is expensive based on its Price-To-Sales Ratio (1.9x) compared to the estimated Fair Price-To-Sales Ratio (1.2x).


Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst HAS forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
Current€57.66
€75.77
+31.4%
10.1%€90.44€60.93n/a14
Dec ’25€61.16
€73.28
+19.8%
10.1%€87.48€58.93n/a14
Nov ’25€60.61
€73.28
+20.9%
10.1%€87.48€58.93n/a14
Oct ’25€64.63
€67.83
+4.9%
11.3%€81.31€53.30n/a13
Sep ’25€61.50
€68.27
+11.0%
10.3%€78.50€54.49n/a13
Aug ’25€59.58
€68.27
+14.6%
10.3%€78.50€54.49n/a13
Jul ’25€54.35
€67.77
+24.7%
9.5%€78.48€55.12n/a13
Jun ’25€55.31
€66.15
+19.6%
9.2%€77.42€54.38n/a13
May ’25€59.18
€62.72
+6.0%
12.2%€78.52€53.66n/a15
Apr ’25€52.34
€55.18
+5.4%
14.5%€77.73€46.27n/a15
Mar ’25€46.59
€55.40
+18.9%
15.0%€77.96€46.41n/a15
Feb ’25€45.28
€55.57
+22.7%
16.8%€81.19€44.28n/a15
Jan ’25€45.80
€57.00
+24.5%
18.1%€81.51€44.46n/a13
Dec ’24€42.70
€58.55
+37.1%
19.1%€82.28€44.88€61.1613
Nov ’24€43.63
€62.64
+43.6%
21.6%€83.83€45.21€60.6112
Oct ’24€61.90
€77.26
+24.8%
12.5%€92.33€60.92€64.6312
Sep ’24€67.44
€74.95
+11.1%
13.6%€89.75€59.22€61.5010
Aug ’24€58.70
€71.10
+21.1%
14.5%€94.58€58.20€59.5811
Jul ’24€58.54
€70.09
+19.7%
15.2%€95.69€57.97€54.3511
Jun ’24€55.32
€70.22
+26.9%
15.1%€96.94€58.72€55.3112
May ’24€52.72
€68.61
+30.1%
16.0%€94.80€57.42€59.1811
Apr ’24€47.96
€68.88
+43.6%
20.9%€99.53€39.81€52.3412
Mar ’24€51.79
€68.88
+33.0%
20.9%€99.53€39.81€46.5912
Feb ’24€53.34
€69.11
+29.6%
21.9%€103.77€38.23€45.2813
Jan ’24€56.80
€85.26
+50.1%
22.1%€109.98€40.52€45.8013
Dec ’23€60.09
€85.26
+41.9%
22.1%€109.98€40.52€42.7013

Analyst Forecast: Target price is more than 20% higher than the current share price and analysts are within a statistically confident range of agreement.


Discover undervalued companies