Alphabet Inc.

SWX:GOOGL Stock Report

Market Cap: CHF 2.7t

Alphabet Valuation

Is GOOGL undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

2/6

Valuation Score 2/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of GOOGL when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

CHF 411.8
Fair Value
15.0% undervalued intrinsic discount
54
Number of Analysts

Below Fair Value: GOOGL (CHF350) is trading below our estimate of fair value (CHF411.8)

Significantly Below Fair Value: GOOGL is trading below fair value, but not by a significant amount.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for GOOGL?

Key metric: As GOOGL is profitable we use its Price-To-Earnings Ratio for relative valuation analysis.

The above table shows the Price to Earnings ratio for GOOGL. This is calculated by dividing GOOGL's market cap by their current earnings.
What is GOOGL's PE Ratio?
PE Ratio26.8x
EarningsUS$124.25b
Market CapUS$3.36t

Price to Earnings Ratio vs Peers

How does GOOGL's PE Ratio compare to its peers?

The above table shows the PE ratio for GOOGL vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PEEstimated GrowthMarket Cap
Peer Average27x
SMG SMG Swiss Marketplace Group Holding
45.9x24.46%CHF 3.1b
META Meta Platforms
26.2x14.44%US$1.5t
700 Tencent Holdings
25.5x11.44%HK$5.8t
BIDU Baidu
10.4x-5.71%US$41.5b
GOOGL Alphabet
26.8x9.75%CHF 3.4t

Price-To-Earnings vs Peers: GOOGL is good value based on its Price-To-Earnings Ratio (26.8x) compared to the peer average (27x).

Price to Earnings Ratio vs Industry

How does GOOGL's PE Ratio compare vs other companies in the European Interactive Media and Services Industry?

1 CompanyPrice / EarningsEstimated GrowthMarket Cap
GOOGL 26.8xIndustry Avg. 22.4xNo. of Companies6PE020406080100+
1 CompanyEstimated GrowthMarket Cap
No more companies

Price-To-Earnings vs Industry: GOOGL is expensive based on its Price-To-Earnings Ratio (26.8x) compared to the Global Interactive Media and Services industry average (22.6x).

Price to Earnings Ratio vs Fair Ratio

What is GOOGL's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

GOOGL PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio26.8x
Fair PE Ration/a

Price-To-Earnings vs Fair Ratio: Insufficient data to calculate GOOGL's Price-To-Earnings Fair Ratio for valuation analysis.

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst GOOGL forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentCHF 350.00
CHF 253.92
-27.45%
9.84%CHF 287.24CHF 147.61n/a54
Nov ’26CHF 350.00
CHF 250.39
-28.46%
12.15%CHF 289.67CHF 148.86n/a54
Oct ’26CHF 350.00
CHF 190.76
-45.50%
13.10%CHF 239.10CHF 147.45n/a52
Sep ’26CHF 350.00
CHF 174.67
-50.09%
7.87%CHF 198.44CHF 144.03n/a51
Aug ’26CHF 350.00
CHF 176.24
-49.65%
8.56%CHF 201.44CHF 129.96n/a53
Jul ’26CHF 350.00
CHF 159.85
-54.33%
10.04%CHF 198.35CHF 126.94n/a53
Jun ’26CHF 350.00
CHF 165.75
-52.64%
9.91%CHF 205.68CHF 131.64n/a52
May ’26CHF 350.00
CHF 167.41
-52.17%
9.11%CHF 199.10CHF 132.73n/a51
Apr ’26CHF 350.00
CHF 191.53
-45.28%
7.42%CHF 212.13CHF 147.61n/a51
Mar ’26CHF 350.00
CHF 196.11
-43.97%
6.13%CHF 214.59CHF 164.52n/a49
Feb ’26CHF 350.00
CHF 198.30
-43.34%
5.98%CHF 218.57CHF 168.00n/a48
Jan ’26CHF 1,200.00
CHF 190.44
-84.13%
6.51%CHF 215.68CHF 165.78n/a50
Dec ’25CHF 1,200.00
CHF 185.51
-84.54%
6.05%CHF 211.31CHF 162.42n/a50
Nov ’25CHF 1,200.00
CHF 182.93
-84.76%
6.50%CHF 208.94CHF 148.00CHF 350.0050
Oct ’25CHF 1,200.00
CHF 172.32
-85.64%
6.45%CHF 194.63CHF 143.86CHF 350.0049
Sep ’25CHF 1,200.00
CHF 175.05
-85.41%
6.07%CHF 195.55CHF 144.54CHF 350.0046
Aug ’25CHF 1,200.00
CHF 179.85
-85.01%
6.54%CHF 201.87CHF 149.21CHF 350.0046
Jul ’25CHF 1,200.00
CHF 176.28
-85.31%
9.21%CHF 207.70CHF 129.14CHF 350.0046
Jun ’25CHF 1,200.00
CHF 176.88
-85.26%
8.99%CHF 209.77CHF 130.42CHF 350.0047
May ’25CHF 1,200.00
CHF 173.32
-85.56%
10.47%CHF 206.81CHF 131.44CHF 350.0047
Apr ’25CHF 1,200.00
CHF 149.04
-87.58%
5.88%CHF 162.81CHF 129.35CHF 350.0045
Mar ’25CHF 1,200.00
CHF 144.80
-87.93%
5.75%CHF 158.98CHF 124.54CHF 350.0046
Feb ’25CHF 1,200.00
CHF 139.67
-88.36%
6.44%CHF 154.39CHF 120.08CHF 350.0044
Jan ’25CHF 1,200.00
CHF 132.29
-88.98%
6.84%CHF 154.00CHF 110.36CHF 1,200.0043
Dec ’24CHF 1,200.00
CHF 135.13
-88.74%
6.75%CHF 158.47CHF 113.57CHF 1,200.0043
Nov ’24CHF 1,200.00
CHF 139.30
-88.39%
6.74%CHF 163.41CHF 114.39CHF 1,200.0043
CHF 402.96
Fair Value
13.1% undervalued intrinsic discount
54
Number of Analysts

Analyst Forecast: Target price is less than 20% higher than the current share price.

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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2025/11/14 20:39
End of Day Share Price 2025/11/14 00:00
Earnings2025/09/30
Annual Earnings2024/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Alphabet Inc. is covered by 96 analysts. 59 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
David HeasmanAccountability Research Corporation
Skye ChenAletheia Analyst Network Limited
Rocco StraussArete Research Services LLP