Alphabet Inc.

SWX:GOOGL Stock Report

Market Cap: CHF 3.7t

Alphabet Valuation

Is GOOGL undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

4/6

Valuation Score 4/6

  • Below Future Cash Flow Value

  • Significantly Below Future Cash Flow Value

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of GOOGL when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Ultimate guide to DCF valuation for stock investing

Learn how to determine fair value like the best investors in the world.

Below Future Cash Flow Value: GOOGL (CHF301.5) is trading below our estimate of future cash flow value (CHF414.92)

Significantly Below Future Cash Flow Value: GOOGL is trading below future cash flow value by more than 20%.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for GOOGL?

Key metric: As GOOGL is profitable we use its Price-To-Earnings Ratio for relative valuation analysis.

The above table shows the Price to Earnings ratio for GOOGL. This is calculated by dividing GOOGL's market cap by their current earnings.
What is GOOGL's PE Ratio?
PE Ratio18.7x
EarningsUS$244.12b
Market CapUS$4.56t

Price to Earnings Ratio vs Peers

How does GOOGL's PE Ratio compare to its peers?

The above table shows the PE ratio for GOOGL vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PEEstimated GrowthMarket Cap
Peer Average21.6x
META Meta Platforms
22.1x14.32%US$1.5t
SMG SMG Swiss Marketplace Group Holding
38.8x23.40%CHF 2.6b
700 Tencent Holdings
16.1x7.62%HK$4.4t
1024 Kuaishou Technology
9.6x7.32%HK$194.8b
GOOGL Alphabet
18.7x-0.85%CHF 4.6t

Price-To-Earnings vs Peers: GOOGL is good value based on its Price-To-Earnings Ratio (18.7x) compared to the peer average (21.6x).

Historical Price to Earnings Ratio

Historical Price to Earnings Ratio compares a stock's price to its earnings over time. Higher ratios indicate that investors are willing to pay more for the stock.

Fetching historical data

Price to Earnings Ratio vs Industry

How does GOOGL's PE Ratio compare vs other companies in the European Interactive Media and Services Industry?

0 CompaniesPrice / EarningsEstimated GrowthMarket Cap
GOOGL 18.7xIndustry Avg. 19.3xNo. of Companies6PE020406080100+
0 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Earnings vs Industry: GOOGL is good value based on its Price-To-Earnings Ratio (18.7x) compared to the Global Interactive Media and Services industry average (19.3x).

Price to Earnings Ratio vs Fair Ratio

What is GOOGL's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

GOOGL PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio18.7x
Fair PE Ration/a

Price-To-Earnings vs Fair Ratio: Insufficient data to calculate GOOGL's Price-To-Earnings Fair Ratio for valuation analysis.

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst GOOGL forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentCHF 301.50
CHF 346.02
+14.76%
7.53%CHF 416.31CHF 274.85n/a55
Jul ’27CHF 288.15
CHF 348.78
+21.04%
7.62%CHF 416.10CHF 274.71n/a54
Jun ’27CHF 297.32
CHF 338.58
+13.88%
7.21%CHF 405.10CHF 267.45n/a54
May ’27CHF 292.50
CHF 327.28
+11.89%
8.03%CHF 402.57CHF 261.26n/a53
Apr ’27CHF 226.24
CHF 304.47
+34.58%
7.00%CHF 354.32CHF 247.95n/a57
Mar ’27CHF 238.68
CHF 290.00
+21.50%
9.66%CHF 340.57CHF 142.22n/a58
Feb ’27CHF 259.00
CHF 265.50
+2.51%
11.88%CHF 333.94CHF 143.01n/a56
Jan ’27CHF 245.87
CHF 260.76
+6.06%
11.63%CHF 342.26CHF 146.57n/a56
Dec ’26CHF 261.42
CHF 261.51
+0.036%
10.84%CHF 347.69CHF 148.90n/a55
Nov ’26CHF 350.00
CHF 249.54
-28.70%
12.45%CHF 289.67CHF 148.86n/a56
Oct ’26CHF 350.00
CHF 191.34
-45.33%
13.08%CHF 239.10CHF 147.45n/a54
Sep ’26CHF 350.00
CHF 174.92
-50.02%
7.77%CHF 198.44CHF 144.03n/a53
Aug ’26CHF 350.00
CHF 176.52
-49.57%
8.45%CHF 201.44CHF 129.96CHF 281.3055
Jul ’26CHF 350.00
CHF 159.73
-54.36%
9.87%CHF 198.35CHF 126.94CHF 288.1555
Jun ’26CHF 350.00
CHF 165.63
-52.68%
9.75%CHF 205.68CHF 131.64CHF 297.3254
May ’26CHF 350.00
CHF 167.38
-52.18%
9.03%CHF 199.10CHF 132.73CHF 292.5052
Apr ’26CHF 350.00
CHF 191.46
-45.30%
7.35%CHF 212.13CHF 147.61CHF 226.2452
Mar ’26CHF 350.00
CHF 196.00
-44.00%
6.08%CHF 214.59CHF 164.52CHF 238.6850
Feb ’26CHF 350.00
CHF 198.21
-43.37%
5.93%CHF 218.57CHF 168.00CHF 259.0049
Jan ’26CHF 1,200.00
CHF 190.46
-84.13%
6.45%CHF 215.68CHF 165.78CHF 245.8751
Dec ’25CHF 1,200.00
CHF 185.55
-84.54%
6.00%CHF 211.31CHF 162.42CHF 261.4251
Nov ’25CHF 1,200.00
CHF 182.33
-84.81%
6.86%CHF 208.94CHF 148.00CHF 350.0051
Oct ’25CHF 1,200.00
CHF 171.83
-85.68%
6.70%CHF 194.63CHF 143.86CHF 350.0050
Sep ’25CHF 1,200.00
CHF 174.49
-85.46%
6.41%CHF 195.55CHF 144.54CHF 350.0047
Aug ’25CHF 1,200.00
CHF 179.29
-85.06%
6.83%CHF 201.87CHF 149.21CHF 350.0047
CHF 345.52
Fair Value
12.7% undervalued intrinsic discount
55
Number of Analysts

Analyst Forecast: Target price is less than 20% higher than the current share price.

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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/08/04 06:06
End of Day Share Price 2026/08/03 00:00
Earnings2026/06/30
Annual Earnings2025/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Alphabet Inc. is covered by 98 analysts. 54 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
David HeasmanAccountability Research Corporation
Rocco StraussArete Research Services LLP
Richard KramerArete Research Services LLP