Prudential plc

BRSE:PRU Stock Report

Market Cap: CHF 25.5b

Prudential Valuation

Is PRU undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

5/6

Valuation Score 5/6

  • Below Future Cash Flow Value

  • Significantly Below Future Cash Flow Value

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Analyst Forecast

Share Price vs Future Cash Flow Value

What is the Fair Price of PRU when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Ultimate guide to DCF valuation for stock investing

Learn how to determine fair value like the best investors in the world.

Below Future Cash Flow Value: PRU (CHF10.23) is trading below our estimate of future cash flow value (CHF31.33)

Significantly Below Future Cash Flow Value: PRU is trading below future cash flow value by more than 20%.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for PRU?

Key metric: As PRU is profitable we use its Price-To-Earnings Ratio for relative valuation analysis.

The above table shows the Price to Earnings ratio for PRU. This is calculated by dividing PRU's market cap by their current earnings.
What is PRU's PE Ratio?
PE Ratio7.7x
EarningsUS$3.98b
Market CapUS$31.96b

Price to Earnings Ratio vs Peers

How does PRU's PE Ratio compare to its peers?

The above table shows the PE ratio for PRU vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PEEstimated GrowthMarket Cap
Peer Average19.9x
SLHN Swiss Life Holding
19.2x5.78%CHF 23.6b
HBAN Helvetia Baloise Holding
36.2x29.64%CHF 19.8b
SREN Swiss Re
9x-4.45%CHF 34.9b
ZURN Zurich Insurance Group
15.3x6.52%CHF 82.8b
PRU Prudential
7.7x0.80%CHF 24.0b

Price-To-Earnings vs Peers: PRU is good value based on its Price-To-Earnings Ratio (7.7x) compared to the peer average (19.9x).

Historical Price to Earnings Ratio

Historical Price to Earnings Ratio compares a stock's price to its earnings over time. Higher ratios indicate that investors are willing to pay more for the stock.

Fetching historical data

Price to Earnings Ratio vs Industry

How does PRU's PE Ratio compare vs other companies in the European Insurance Industry?

1 CompanyPrice / EarningsEstimated GrowthMarket Cap
PRU 7.7xIndustry Avg. 12.5xNo. of Companies12PE0816243240+
1 CompanyEstimated GrowthMarket Cap
No more companies

Price-To-Earnings vs Industry: PRU is good value based on its Price-To-Earnings Ratio (7.7x) compared to the European Insurance industry average (12.6x).

Price to Earnings Ratio vs Fair Ratio

What is PRU's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

PRU PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio7.7x
Fair PE Ration/a

Price-To-Earnings vs Fair Ratio: Insufficient data to calculate PRU's Price-To-Earnings Fair Ratio for valuation analysis.

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst PRU forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentCHF 10.23
CHF 15.02
+46.84%
6.76%CHF 17.14CHF 12.78n/a14
Jun ’27n/a
CHF 14.93
0%
6.76%CHF 17.04CHF 12.70n/a14
May ’27n/a
CHF 15.00
0%
6.75%CHF 17.11CHF 12.76n/a14
Apr ’27n/a
CHF 14.55
0%
8.47%CHF 17.06CHF 12.61n/a15
Mar ’27n/a
CHF 14.27
0%
8.44%CHF 16.83CHF 12.44n/a15
Feb ’27n/a
CHF 14.43
0%
8.43%CHF 17.03CHF 12.59n/a15
Jan ’27n/a
CHF 13.61
0%
11.91%CHF 17.17CHF 10.67n/a14
Dec ’26n/a
CHF 13.42
0%
12.18%CHF 17.13CHF 10.64n/a14
Nov ’26n/a
CHF 12.91
0%
14.43%CHF 17.02CHF 9.41n/a14
Oct ’26n/a
CHF 12.70
0%
13.62%CHF 17.22CHF 9.52n/a14
Sep ’26n/a
CHF 12.64
0%
14.16%CHF 17.46CHF 9.65n/a14
Aug ’26n/a
CHF 12.37
0%
14.23%CHF 17.19CHF 9.50n/a14
Jul ’26n/a
CHF 12.90
0%
15.58%CHF 17.69CHF 9.78n/a14
Jun ’26n/a
CHF 12.82
0%
16.80%CHF 17.88CHF 9.89n/a14
May ’26n/a
CHF 12.66
0%
16.48%CHF 17.74CHF 9.80n/a15
Apr ’26n/a
CHF 13.00
0%
17.74%CHF 18.39CHF 9.94n/a15
Mar ’26n/a
CHF 12.81
0%
18.34%CHF 18.23CHF 9.85n/a15
Feb ’26n/a
CHF 12.77
0%
18.40%CHF 18.18CHF 9.83n/a15
Jan ’26n/a
CHF 12.85
0%
18.17%CHF 18.04CHF 9.75n/a15
Dec ’25n/a
CHF 12.99
0%
17.47%CHF 18.03CHF 9.63n/a15
Nov ’25n/a
CHF 13.10
0%
17.76%CHF 18.17CHF 9.76n/a15
Oct ’25n/a
CHF 13.07
0%
17.91%CHF 18.24CHF 9.80n/a15
Sep ’25n/a
CHF 12.97
0%
18.40%CHF 17.98CHF 9.66n/a15
Aug ’25n/a
CHF 13.68
0%
16.41%CHF 18.26CHF 9.98n/a16
Jul ’25n/a
CHF 13.92
0%
16.93%CHF 18.38CHF 10.16n/a16
Jun ’25n/a
CHF 14.29
0%
16.88%CHF 18.64CHF 9.96n/a16
CHF 15.75
Fair Value
35.1% undervalued intrinsic discount
14
Number of Analysts

Analyst Forecast: Target price is more than 20% higher than the current share price and analysts are within a statistically confident range of agreement.

Discover undervalued companies

7D

1Y

7D

1Y

7D

1Y

Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/06/09 13:03
End of Day Share Price 2026/06/08 00:00
Earnings2025/12/31
Annual Earnings2025/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Prudential plc is covered by 36 analysts. 11 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Ivan BokhmatBarclays
Larissa Van DeventerBarclays
Trevor MossBerenberg