Booking Holdings (BKNG) Stock Overview

Provides online and traditional travel and restaurant reservations and related services in the United States, the Netherlands, the United Kingdom, and internationally. More details

BKNG fundamental analysis
Snowflake Score
Valuation	3/6
Future Growth	4/6
Past Performance	3/6
Financial Health	2/6
Dividends	0/6

Rewards

Trading at 54.1% below our estimate of its fair value

Earnings are forecast to grow 13.63% per year

Earnings grew by 13.1% over the past year

Risk Analysis

Shares are highly illiquid

Has a high level of debt

BKNG Community Fair Values

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Booking Holdings Inc. Competitors

Price History & Performance

Summary of share price highs, lows and changes for Booking Holdings
Historical stock prices
Current Share Price	US$160.55
52 Week High	US$160.55
52 Week Low	US$156.79
Beta	1.08
1 Month Change	0%
3 Month Change	14.16%
1 Year Change	n/a
3 Year Change	n/a
5 Year Change	-91.36%
Change since IPO	-91.36%

Recent News & Updates

No updates

Recent updates

No updates

Shareholder Returns

	BKNG	CH Hospitality	CH Market
7D	0%	0.3%	-0.5%
1Y	n/a	-9.2%	16.3%

Return vs Industry: Insufficient data to determine how BKNG performed against the Swiss Hospitality industry.

Return vs Market: Insufficient data to determine how BKNG performed against the Swiss Market.

Price Volatility

Is BKNG's price volatile compared to industry and market?
BKNG volatility
BKNG Average Weekly Movement	n/a
Hospitality Industry Average Movement	5.0%
Market Average Movement	4.1%
10% most volatile stocks in CH Market	7.5%
10% least volatile stocks in CH Market	2.1%

Stable Share Price: BKNG's share price has been volatile over the past 3 months compared to the Swiss market.

Volatility Over Time: Insufficient data to determine BKNG's volatility change over the past year.

About the Company

Founded	Employees	CEO	Website
1997	24,900	Glenn Fogel	www.bookingholdings.com

Booking Holdings Inc., together with its subsidiaries, provides online and traditional travel and restaurant reservations and related services in the United States, the Netherlands, the United Kingdom, and internationally. The company operates Booking.com, which offers online accommodation reservations; and Priceline, which provides discount travel reservations services, as well as online accommodation, flight, rental car reservation services, vacation packages, cruises, activity, and affiliate programs. It also operates Agoda that offers online accommodation reservation, flight, ground transportation, and attractions.

Booking Holdings Inc. Fundamentals Summary

How do Booking Holdings's earnings and revenue compare to its market cap?
BKNG fundamental statistics
Market cap	US$136.22b
Earnings (TTM)	US$6.15b
Revenue (TTM)	US$27.69b

22.1x

P/E Ratio

4.9x

P/S Ratio

Is BKNG overvalued?

See Fair Value and valuation analysis

Earnings & Revenue

Key profitability statistics from the latest earnings report (TTM)
BKNG income statement (TTM)
Revenue	US$27.69b
Cost of Revenue	US$3.60b
Gross Profit	US$24.08b
Other Expenses	US$17.93b
Earnings	US$6.15b

Last Reported Earnings

Mar 31, 2026

Next Earnings Date

Aug 04, 2026

Earnings per share (EPS)	7.94
Gross Margin	86.99%
Net Profit Margin	22.23%
Debt/Equity Ratio	-211.1%

How did BKNG perform over the long term?

See historical performance and comparison

Dividends

1.0%

Current Dividend Yield

21%

Payout Ratio

Company Analysis and Financial Data Status

Data	Last Updated (UTC time)
Company Analysis	2026/07/14 10:14
End of Day Share Price	2026/06/11 00:00
Earnings	2026/03/31
Annual Earnings	2025/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

Package	Data	Timeframe	Example US Source ^*
Company Financials	10 years	Income statement Cash flow statement Balance sheet	SEC Form 10-K SEC Form 10-Q
Analyst Consensus Estimates	+3 years	Forecast financials Analyst price targets	Analyst Research Reports Blue Matrix
Market Prices	30 years	Stock prices Dividends, Splits and Actions	ICE Market Data SEC Form S-1
Ownership	10 years	Top shareholders Insider trading	SEC Form 4 SEC Form 13D
Management	10 years	Leadership team Board of directors	SEC Form 10-K SEC Form DEF 14A
Key Developments	10 years	Company announcements	SEC Form 8-K

^* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Booking Holdings Inc. is covered by 58 analysts. 35 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

Analyst	Institution
John Staszak	Argus Research Company
Michael Bellisario	Baird
Ross Sandler	Barclays