The Kroger Co.

SWX:KR Stock Report

Market Cap: CHF 35.9b

Kroger Valuation

Is KR undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

4/6

Valuation Score 4/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of KR when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

CHF 78.74
Fair Value
34.1% undervalued intrinsic discount
22
Number of Analysts

Below Fair Value: KR (CHF51.87) is trading below our estimate of fair value (CHF78.74)

Significantly Below Fair Value: KR is trading below fair value by more than 20%.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for KR?

Key metric: As KR is profitable we use its Price-To-Earnings Ratio for relative valuation analysis.

The above table shows the Price to Earnings ratio for KR. This is calculated by dividing KR's market cap by their current earnings.
What is KR's PE Ratio?
PE Ratio16.4x
EarningsUS$2.71b
Market CapUS$44.76b

Price to Earnings Ratio vs Peers

How does KR's PE Ratio compare to its peers?

The above table shows the PE ratio for KR vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PEEstimated GrowthMarket Cap
Peer Average20.7x
ATD Alimentation Couche-Tard
18.9x6.22%CA$68.9b
AD Koninklijke Ahold Delhaize
15.4x5.27%€31.9b
TSCO Tesco
19.1x9.48%UK£29.2b
L Loblaw Companies
29.5x3.12%CA$72.9b
KR Kroger
16.4x5.70%CHF 44.8b

Price-To-Earnings vs Peers: KR is good value based on its Price-To-Earnings Ratio (16.4x) compared to the peer average (20.7x).

Price to Earnings Ratio vs Industry

How does KR's PE Ratio compare vs other companies in the European Consumer Retailing Industry?

0 CompaniesPrice / EarningsEstimated GrowthMarket Cap
KR 16.4xIndustry Avg. 18.9xNo. of Companies9PE01020304050+
0 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Earnings vs Industry: KR is good value based on its Price-To-Earnings Ratio (16.4x) compared to the European Consumer Retailing industry average (18.8x).

Price to Earnings Ratio vs Fair Ratio

What is KR's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

KR PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio16.4x
Fair PE Ration/a

Price-To-Earnings vs Fair Ratio: Insufficient data to calculate KR's Price-To-Earnings Fair Ratio for valuation analysis.

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst KR forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentCHF 51.87
CHF 60.99
+17.59%
6.86%CHF 68.26CHF 52.20n/a22
Nov ’26n/a
CHF 60.33
0%
6.80%CHF 67.43CHF 51.56n/a22
Oct ’26n/a
CHF 60.79
0%
6.87%CHF 67.75CHF 51.81n/a22
Sep ’26n/a
CHF 60.77
0%
7.80%CHF 68.21CHF 50.55n/a22
Aug ’26n/a
CHF 60.09
0%
8.94%CHF 67.57CHF 46.11n/a22
Jul ’26n/a
CHF 59.29
0%
10.17%CHF 67.35CHF 45.96n/a22
Jun ’26n/a
CHF 58.16
0%
9.81%CHF 67.46CHF 46.90n/a22
May ’26n/a
CHF 56.57
0%
10.85%CHF 68.03CHF 47.29n/a22
Apr ’26n/a
CHF 59.43
0%
9.89%CHF 67.18CHF 50.38n/a22
Mar ’26n/a
CHF 59.54
0%
9.62%CHF 67.06CHF 49.18n/a22
Feb ’26n/a
CHF 59.33
0%
9.10%CHF 67.81CHF 49.73n/a21
Jan ’26n/a
CHF 58.91
0%
9.01%CHF 67.67CHF 49.62n/a20
Dec ’25n/a
CHF 52.34
0%
7.81%CHF 61.63CHF 45.78CHF 51.8720
Nov ’25n/a
CHF 50.95
0%
7.52%CHF 60.56CHF 44.99n/a20
Oct ’25n/a
CHF 49.54
0%
8.54%CHF 59.28CHF 40.65n/a20
Sep ’25n/a
CHF 48.94
0%
8.57%CHF 58.96CHF 40.43n/a19
Aug ’25n/a
CHF 51.63
0%
8.63%CHF 62.27CHF 42.70n/a19
Jul ’25n/a
CHF 51.94
0%
8.60%CHF 62.62CHF 42.94n/a19
Jun ’25n/a
CHF 52.58
0%
8.85%CHF 63.45CHF 43.51n/a20
May ’25n/a
CHF 53.13
0%
8.74%CHF 63.89CHF 43.81n/a21
Apr ’25n/a
CHF 52.73
0%
7.76%CHF 63.13CHF 45.09n/a20
Mar ’25n/a
CHF 45.55
0%
8.79%CHF 57.41CHF 40.63n/a20
Feb ’25n/a
CHF 43.75
0%
10.14%CHF 56.01CHF 36.19n/a20
Jan ’25n/a
CHF 44.30
0%
9.98%CHF 56.38CHF 36.43n/a21
Dec ’24n/a
CHF 44.27
0%
10.17%CHF 56.51CHF 36.51n/a20
CHF 58.78
Fair Value
11.7% undervalued intrinsic discount
22
Number of Analysts

Analyst Forecast: Target price is less than 20% higher than the current share price.

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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2025/12/02 12:34
End of Day Share Price 2025/12/02 00:00
Earnings2025/08/16
Annual Earnings2025/02/01

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

The Kroger Co. is covered by 50 analysts. 21 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Christopher GrajaArgus Research Company
Seth SigmanBarclays
Kelly BaniaBMO Capital Markets Equity Research