Thinkific Labs Management
Management criteria checks 0/4
Thinkific Labs' CEO is Greg Smith, appointed in Apr 2012, has a tenure of 14.17 years. total yearly compensation is $345.57K, comprised of 86.4% salary and 13.6% bonuses, including company stock and options. directly owns 29.88% of the company’s shares, worth CA$25.23M. The average tenure of the management team and the board of directors is 1.5 years and 1.8 years respectively.
Key information
Greg Smith
Chief executive officer
US$345.6k
Total compensation
| CEO salary percentage | 86.45% |
| CEO tenure | 14.2yrs |
| CEO ownership | 29.9% |
| Management average tenure | 1.5yrs |
| Board average tenure | 1.8yrs |
Recent management updates
Recent updates
Narrative Update • Jun 08
THNC: New Finance Leadership And Guidance Will Support Future Upside Repricing
Analysts have trimmed their CA$ price target on Thinkific Labs by CA$0.25, reflecting updated assumptions around discount rates, profit margins and future P/E expectations. What's in the News Thinkific Labs issued earnings guidance for the second quarter of 2026, with expected revenue in the range of $18.2 million to $18.5 million.
Narrative Update • May 25
THNC: Enterprise Shift And Margin Reset May Drive Future Upside Potential
Analysts have trimmed their blended price target on Thinkific Labs to about CA$2.50 from roughly CA$3.00, reflecting recent target cuts to CA$2.25 at CIBC, CA$2.00 at Canaccord and a CA$0.25 reduction at BMO Capital, as they factor in weaker growth assumptions, a higher discount rate and more moderate future P/E expectations despite improved margin forecasts. Analyst Commentary Recent price target revisions on Thinkific Labs point to a more cautious stance, but they also outline areas where analysts still see potential, especially if execution around the move to higher-value enterprise customers improves.Narrative Update • May 10
THNC: Enterprise Shift And Buybacks Will Support Future Upside Repricing
Analysts have trimmed their average price targets on Thinkific Labs by CA$0.25 to CA$2.25, citing reduced fair value estimates, more moderate revenue growth assumptions, slightly softer margin expectations, a lower future P/E, and recent downgrades and neutral ratings from several firms. Analyst Commentary Recent research on Thinkific Labs clusters around more cautious expectations, with analysts focusing on execution around the shift toward higher-value enterprise customers, revised profit guidance, and lower valuation multiples reflected in trimmed price targets.Narrative Update • Apr 22
THNC: Enterprise Shift And Buybacks Will Support Future Rerating
Narrative Update on Thinkific Labs The consolidated analyst price target for Thinkific Labs has moved lower by CA$0.25 to CA$2.25, as analysts cite reduced visibility from the shift toward higher value enterprise customers and weaker EBITDA margin guidance, with growth reacceleration now expected later in the year. Analyst Commentary Recent research updates signal a more cautious stance on Thinkific Labs, with lower price targets and a shift in ratings that reflect both execution risk around the upmarket transition and questions around near term profitability.Narrative Update • Apr 07
THNC: Enterprise Shift And H2 Reacceleration Expectations May Support Upside Potential
Narrative Update Analysts have cut their average price targets on Thinkific Labs to a range of about CA$2 to CA$2.25, reflecting caution around the company's transition toward higher-value enterprise customers and its weaker EBITDA margin guidance. Analyst Commentary Recent Street research on Thinkific Labs points to a more cautious stance, with price targets reset to around CA$2 to CA$2.25 and ratings moved to Neutral or Hold.Narrative Update • Mar 24
THNC: Upmarket Enterprise Focus And Buybacks Will Support Future Repricing
Analysts have trimmed their average price target for Thinkific Labs from CA$2.25 to CA$2.00, citing reduced fair value estimates, a higher discount rate, more modest revenue growth assumptions, and updated expectations for profit margins and future P/E levels, as reflected in recent research from CIBC and Canaccord. Analyst Commentary Analysts are recalibrating their views on Thinkific Labs, with recent research pointing to both potential opportunities and clear execution risks as the company focuses more on larger, higher-value enterprise customers.Narrative Update • Mar 09
THNC: Upmarket Enterprise Shift And Neutral Rating Outlook May Support Upside
Analysts have trimmed their average price targets on Thinkific Labs to a range of about CA$2 to CA$2.25, down from prior levels near CA$2.50 to CA$4.25. This reflects reduced fair value estimates, slightly higher discount rates, and more cautious views on growth, margins, and future P/E.
Narrative Update • Feb 23
THNC: Higher Margin Outlook Will Support Improved Earnings Multiple Potential
Analysts have trimmed their price target on Thinkific Labs by CA$0.07 to CA$2.43, citing updated assumptions around revenue growth, profit margins, and a slightly higher discount rate, while keeping future P/E expectations broadly in line with prior views. Valuation Changes Fair Value: CA$2.50 to CA$2.43, a modest reduction in the modelled estimate.Narrative Update • Feb 08
THNC: Share Repurchases And Market Perform Rating Will Support Future Repricing
Analysts have trimmed their price target for Thinkific Labs to C$3.00, reflecting updated assumptions around fair value, discount rate, revenue growth, profit margin and a much higher future P/E that also supported a recent downgrade to Market Perform. Analyst Commentary Bullish Takeaways Bullish analysts still see upside to the revised C$3.00 target, indicating they view the current market price as already reflecting many of the known execution risks.Narrative Update • Jan 25
THNC: Share Buybacks And Neutral Rating Outlook May Support Future Upside
Analysts have reduced their fair value estimate for Thinkific Labs from about $5.01 to roughly $4.19 per share. This reflects a lower price target following a recent downgrade to Market Perform and updated assumptions for growth, margins, discount rate, and future P/E.Narrative Update • Jan 11
THNC: Share Repurchases And Market Perform Rating Will Support Future Upside
Analysts have trimmed their price target on Thinkific Labs to C$3.01 from C$3.05, citing slightly lower profit margin assumptions and a modestly higher future P/E. This adjustment is consistent with a recent downgrade to Market Perform and a C$3 target from Street research.Narrative Update • Dec 22
THNC: Share Repurchases Will Support Future Upside After Market Perform Downgrade
Narrative Update on Thinkific Labs Analysts have reduced their price target on Thinkific Labs to C$3.00, citing a more cautious outlook that offsets modest improvements in profit margin expectations and a slightly lower assumed future price to earnings multiple. Analyst Commentary Analysts have taken a more balanced stance on Thinkific Labs, reflecting both the company’s progress and the constraints on its near term growth and valuation potential at the current price target.Narrative Update • Dec 08
THNC: Share Repurchases Will Support Future Upside Despite Market Perform Downgrade
Analysts have maintained their price target on Thinkific Labs at C$3.05, reflecting slightly higher discount rate assumptions and more modest revenue growth expectations following a recent sector-wide reassessment. Analyst Commentary Analysts acknowledge that the recent downgrade to Market Perform reflects a more balanced risk reward profile for Thinkific Labs at current levels, rather than a fundamental shift in the company’s long term prospects.Analysis Article • Dec 03
Thinkific Labs Inc. (TSE:THNC) Not Doing Enough For Some Investors As Its Shares Slump 26%
Thinkific Labs Inc. ( TSE:THNC ) shares have had a horrible month, losing 26% after a relatively good period...Narrative Update • Nov 24
THNC: Share Repurchase Program Will Support Long-Term Margin Stability
Narrative Update on Thinkific Labs Analysts have lowered their price target for Thinkific Labs from $3.46 to $3.05, citing moderated revenue growth expectations and a recent downgrade in rating. Analyst Commentary Following the recent revision to a Market Perform rating, analysts have provided insights highlighting both optimistic and cautious perspectives regarding Thinkific Labs' outlook and valuation.Narrative Update • Aug 10
AI Integration And Upmarket Shift Will Empower Digital Education
Thinkific Labs' consensus price target has been revised downward, primarily reflecting slower expected revenue growth and a higher future P/E ratio, now implying a fair value of CA$3.46 per share. What's in the News Thinkific Labs provided Q3 2025 revenue guidance of $18.1–$18.4 million.Analysis Article • Jun 13
Shareholders Will Probably Hold Off On Increasing Thinkific Labs Inc.'s (TSE:THNC) CEO Compensation For The Time Being
Key Insights Thinkific Labs will host its Annual General Meeting on 20th of June Total pay for CEO Greg Smith includes...Analysis Article • May 08
Results: Thinkific Labs Inc. Confounded Analyst Expectations With A Surprise Profit
It's been a pretty great week for Thinkific Labs Inc. ( TSE:THNC ) shareholders, with its shares surging 13% to CA$2.70...Analysis Article • May 06
There's Reason For Concern Over Thinkific Labs Inc.'s (TSE:THNC) Massive 72% Price Jump
Thinkific Labs Inc. ( TSE:THNC ) shareholders would be excited to see that the share price has had a great month...
New Narrative • Feb 26
AI Tools And New Features Will Improve Future Customer Retention
Accelerated adoption of Thinkific Commerce and expanded payment features are driving revenue growth through higher transaction sizes and increased commerce usage.Analysis Article • Jun 13
Most Shareholders Will Probably Find That The Compensation For Thinkific Labs Inc.'s (TSE:THNC) CEO Is Reasonable
Key Insights Thinkific Labs' Annual General Meeting to take place on 20th of June CEO Greg Smith's total compensation...Analysis Article • Feb 13
Thinkific Labs Inc.'s (TSE:THNC) 26% Jump Shows Its Popularity With Investors
Thinkific Labs Inc. ( TSE:THNC ) shares have continued their recent momentum with a 26% gain in the last month alone...Analysis Article • Jan 23
Here's Why We're Not At All Concerned With Thinkific Labs' (TSE:THNC) Cash Burn Situation
Just because a business does not make any money, does not mean that the stock will go down. For example, although...Analysis Article • Nov 24
Thinkific Labs Inc.'s (TSE:THNC) 27% Jump Shows Its Popularity With Investors
Thinkific Labs Inc. ( TSE:THNC ) shares have continued their recent momentum with a 27% gain in the last month alone...Analysis Article • Nov 09
Thinkific Labs Inc. (TSE:THNC) Shares Could Be 22% Below Their Intrinsic Value Estimate
Key Insights Thinkific Labs' estimated fair value is CA$3.22 based on 2 Stage Free Cash Flow to Equity Thinkific Labs...CEO Compensation Analysis
| Date | Total Compensation | Salary | Company Earnings |
|---|---|---|---|
| Mar 31 2026 | n/a | n/a | -US$224k |
| Dec 31 2025 | US$346k | US$299k | US$1m |
| Sep 30 2025 | n/a | n/a | US$266k |
| Jun 30 2025 | n/a | n/a | US$675k |
| Mar 31 2025 | n/a | n/a | US$1m |
| Dec 31 2024 | US$301k | US$261k | -US$237k |
| Sep 30 2024 | n/a | n/a | US$741k |
| Jun 30 2024 | n/a | n/a | -US$770k |
| Mar 31 2024 | n/a | n/a | -US$4m |
| Dec 31 2023 | US$335k | US$258k | -US$10m |
| Sep 30 2023 | n/a | n/a | -US$14m |
| Jun 30 2023 | n/a | n/a | -US$23m |
| Mar 31 2023 | n/a | n/a | -US$31m |
| Dec 31 2022 | US$336k | US$302k | -US$36m |
| Sep 30 2022 | n/a | n/a | -US$42m |
| Jun 30 2022 | n/a | n/a | -US$42m |
| Mar 31 2022 | n/a | n/a | -US$37m |
| Dec 31 2021 | US$223k | US$223k | -US$26m |
Compensation vs Market: Greg's total compensation ($USD345.57K) is above average for companies of similar size in the Canadian market ($USD150.67K).
Compensation vs Earnings: Greg's compensation has increased whilst the company is unprofitable.
CEO
Greg Smith
14.2yrs
Tenure
US$345,573
Compensation
Mr. Greg Smith, B.Com., L.L.B., is a Co-Founder of Thinkific Labs Inc. and serves as its Chief Executive Officer and Director since April 11, 2012. He is responsible for the overall strategic direction of...
Leadership Team
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| Co-Founder | 14.2yrs | US$345.57k | 29.88% CA$ 25.2m | |
| Chief People Officer | 1.1yrs | US$395.38k | 0.0043% CA$ 3.6k | |
| Chief Revenue Officer | 2yrs | US$764.36k | 0.088% CA$ 74.3k | |
| Chief Financial Officer | no data | no data | no data | |
| Investor Relations Contact | no data | no data | no data |
1.5yrs
Average Tenure
Experienced Management: THNC's management team is not considered experienced ( 1.5 years average tenure), which suggests a new team.
Board Members
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| Co-Founder | 14.2yrs | US$345.57k | 29.88% CA$ 25.2m | |
| Independent Director | 1.8yrs | US$159.19k | no data | |
| Independent Director | less than a year | no data | no data | |
| Independent Chairman of the Board | 1.8yrs | US$161.75k | no data | |
| Independent Director | 1.8yrs | US$118.35k | no data | |
| Independent Director | 4yrs | US$159.33k | no data |
1.8yrs
Average Tenure
62yo
Average Age
Experienced Board: THNC's board of directors are not considered experienced ( 1.8 years average tenure), which suggests a new board.
Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/06/19 22:52 |
| End of Day Share Price | 2026/06/19 00:00 |
| Earnings | 2026/03/31 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
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| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
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Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Thinkific Labs Inc. is covered by 6 analysts. 4 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Martin Toner | ATB Cormark |
| Gavin Fairweather | ATB Cormark |
| Thanos Moschopoulos | BMO Capital Markets Equity Research |