Thinkific Labs Management
Management criteria checks 1/4
Thinkific Labs' CEO is Greg Smith, appointed in Apr 2012, has a tenure of 14.08 years. total yearly compensation is $301.27K, comprised of 86.7% salary and 13.3% bonuses, including company stock and options. directly owns 29.88% of the company’s shares, worth CA$31.90M. The average tenure of the management team and the board of directors is 1.1 years and 1.7 years respectively.
Key information
Greg Smith
Chief executive officer
US$301.3k
Total compensation
| CEO salary percentage | 86.73% |
| CEO tenure | 14.1yrs |
| CEO ownership | 29.9% |
| Management average tenure | 1.1yrs |
| Board average tenure | 1.7yrs |
Recent management updates
Recent updates
THNC: Enterprise Shift And Buybacks Will Support Future Rerating
Narrative Update on Thinkific Labs The consolidated analyst price target for Thinkific Labs has moved lower by CA$0.25 to CA$2.25, as analysts cite reduced visibility from the shift toward higher value enterprise customers and weaker EBITDA margin guidance, with growth reacceleration now expected later in the year. Analyst Commentary Recent research updates signal a more cautious stance on Thinkific Labs, with lower price targets and a shift in ratings that reflect both execution risk around the upmarket transition and questions around near term profitability.
THNC: Enterprise Shift And H2 Reacceleration Expectations May Support Upside Potential
Narrative Update Analysts have cut their average price targets on Thinkific Labs to a range of about CA$2 to CA$2.25, reflecting caution around the company's transition toward higher-value enterprise customers and its weaker EBITDA margin guidance. Analyst Commentary Recent Street research on Thinkific Labs points to a more cautious stance, with price targets reset to around CA$2 to CA$2.25 and ratings moved to Neutral or Hold.THNC: Upmarket Enterprise Focus And Buybacks Will Support Future Repricing
Analysts have trimmed their average price target for Thinkific Labs from CA$2.25 to CA$2.00, citing reduced fair value estimates, a higher discount rate, more modest revenue growth assumptions, and updated expectations for profit margins and future P/E levels, as reflected in recent research from CIBC and Canaccord. Analyst Commentary Analysts are recalibrating their views on Thinkific Labs, with recent research pointing to both potential opportunities and clear execution risks as the company focuses more on larger, higher-value enterprise customers.THNC: Upmarket Enterprise Shift And Neutral Rating Outlook May Support Upside
Analysts have trimmed their average price targets on Thinkific Labs to a range of about CA$2 to CA$2.25, down from prior levels near CA$2.50 to CA$4.25. This reflects reduced fair value estimates, slightly higher discount rates, and more cautious views on growth, margins, and future P/E.
THNC: Higher Margin Outlook Will Support Improved Earnings Multiple Potential
Analysts have trimmed their price target on Thinkific Labs by CA$0.07 to CA$2.43, citing updated assumptions around revenue growth, profit margins, and a slightly higher discount rate, while keeping future P/E expectations broadly in line with prior views. Valuation Changes Fair Value: CA$2.50 to CA$2.43, a modest reduction in the modelled estimate.THNC: Share Repurchases And Market Perform Rating Will Support Future Repricing
Analysts have trimmed their price target for Thinkific Labs to C$3.00, reflecting updated assumptions around fair value, discount rate, revenue growth, profit margin and a much higher future P/E that also supported a recent downgrade to Market Perform. Analyst Commentary Bullish Takeaways Bullish analysts still see upside to the revised C$3.00 target, indicating they view the current market price as already reflecting many of the known execution risks.THNC: Share Buybacks And Neutral Rating Outlook May Support Future Upside
Analysts have reduced their fair value estimate for Thinkific Labs from about $5.01 to roughly $4.19 per share. This reflects a lower price target following a recent downgrade to Market Perform and updated assumptions for growth, margins, discount rate, and future P/E.THNC: Share Repurchases And Market Perform Rating Will Support Future Upside
Analysts have trimmed their price target on Thinkific Labs to C$3.01 from C$3.05, citing slightly lower profit margin assumptions and a modestly higher future P/E. This adjustment is consistent with a recent downgrade to Market Perform and a C$3 target from Street research.THNC: Share Repurchases Will Support Future Upside After Market Perform Downgrade
Narrative Update on Thinkific Labs Analysts have reduced their price target on Thinkific Labs to C$3.00, citing a more cautious outlook that offsets modest improvements in profit margin expectations and a slightly lower assumed future price to earnings multiple. Analyst Commentary Analysts have taken a more balanced stance on Thinkific Labs, reflecting both the company’s progress and the constraints on its near term growth and valuation potential at the current price target.THNC: Share Repurchases Will Support Future Upside Despite Market Perform Downgrade
Analysts have maintained their price target on Thinkific Labs at C$3.05, reflecting slightly higher discount rate assumptions and more modest revenue growth expectations following a recent sector-wide reassessment. Analyst Commentary Analysts acknowledge that the recent downgrade to Market Perform reflects a more balanced risk reward profile for Thinkific Labs at current levels, rather than a fundamental shift in the company’s long term prospects.Thinkific Labs Inc. (TSE:THNC) Not Doing Enough For Some Investors As Its Shares Slump 26%
Dec 03
THNC: Share Repurchase Program Will Support Long-Term Margin Stability
Narrative Update on Thinkific Labs Analysts have lowered their price target for Thinkific Labs from $3.46 to $3.05, citing moderated revenue growth expectations and a recent downgrade in rating. Analyst Commentary Following the recent revision to a Market Perform rating, analysts have provided insights highlighting both optimistic and cautious perspectives regarding Thinkific Labs' outlook and valuation.AI Integration And Upmarket Shift Will Empower Digital Education
Thinkific Labs' consensus price target has been revised downward, primarily reflecting slower expected revenue growth and a higher future P/E ratio, now implying a fair value of CA$3.46 per share. What's in the News Thinkific Labs provided Q3 2025 revenue guidance of $18.1–$18.4 million.Shareholders Will Probably Hold Off On Increasing Thinkific Labs Inc.'s (TSE:THNC) CEO Compensation For The Time Being
Jun 13Results: Thinkific Labs Inc. Confounded Analyst Expectations With A Surprise Profit
May 08There's Reason For Concern Over Thinkific Labs Inc.'s (TSE:THNC) Massive 72% Price Jump
May 06
AI Tools And New Features Will Improve Future Customer Retention
Accelerated adoption of Thinkific Commerce and expanded payment features are driving revenue growth through higher transaction sizes and increased commerce usage.Most Shareholders Will Probably Find That The Compensation For Thinkific Labs Inc.'s (TSE:THNC) CEO Is Reasonable
Jun 13Thinkific Labs Inc.'s (TSE:THNC) 26% Jump Shows Its Popularity With Investors
Feb 13Here's Why We're Not At All Concerned With Thinkific Labs' (TSE:THNC) Cash Burn Situation
Jan 23Thinkific Labs Inc.'s (TSE:THNC) 27% Jump Shows Its Popularity With Investors
Nov 24Thinkific Labs Inc. (TSE:THNC) Shares Could Be 22% Below Their Intrinsic Value Estimate
Nov 09Is It Too Late To Consider Buying Thinkific Labs Inc. (TSE:THNC)?
Jul 08Thinkific Labs (TSE:THNC) Is In A Good Position To Deliver On Growth Plans
Mar 30CEO Compensation Analysis
| Date | Total Compensation | Salary | Company Earnings |
|---|---|---|---|
| Dec 31 2025 | n/a | n/a | US$1m |
| Sep 30 2025 | n/a | n/a | US$266k |
| Jun 30 2025 | n/a | n/a | US$675k |
| Mar 31 2025 | n/a | n/a | US$1m |
| Dec 31 2024 | US$301k | US$261k | -US$237k |
| Sep 30 2024 | n/a | n/a | US$741k |
| Jun 30 2024 | n/a | n/a | -US$770k |
| Mar 31 2024 | n/a | n/a | -US$4m |
| Dec 31 2023 | US$335k | US$258k | -US$10m |
| Sep 30 2023 | n/a | n/a | -US$14m |
| Jun 30 2023 | n/a | n/a | -US$23m |
| Mar 31 2023 | n/a | n/a | -US$31m |
| Dec 31 2022 | US$336k | US$302k | -US$36m |
| Sep 30 2022 | n/a | n/a | -US$42m |
| Jun 30 2022 | n/a | n/a | -US$42m |
| Mar 31 2022 | n/a | n/a | -US$37m |
| Dec 31 2021 | US$223k | US$223k | -US$26m |
Compensation vs Market: Greg's total compensation ($USD301.27K) is above average for companies of similar size in the Canadian market ($USD152.82K).
Compensation vs Earnings: Greg's compensation has been consistent with company performance over the past year.
CEO
Greg Smith
Mr. Greg Smith, B.Com., L.L.B., is a Co-Founder of Thinkific Labs Inc. and serves as its Chief Executive Officer and Director since April 11, 2012. He is responsible for the overall strategic direction of...
Leadership Team
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| Co-Founder | 14.1yrs | US$301.27k | 29.88% CA$ 31.9m | |
| Chief Revenue Officer | 1.9yrs | US$891.75k | 0.088% CA$ 93.9k | |
| Interim Chief Financial Officer | less than a year | no data | no data | |
| Chief People Officer | less than a year | no data | 0.0043% CA$ 4.6k | |
| Investor Relations Contact | no data | no data | no data |
Experienced Management: THNC's management team is not considered experienced ( 1.1 years average tenure), which suggests a new team.
Board Members
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| Co-Founder | 14.1yrs | US$301.27k | 29.88% CA$ 31.9m | |
| Independent Director | 1.7yrs | US$44.47k | no data | |
| Director | less than a year | no data | no data | |
| Independent Chairman of the Board | 1.7yrs | US$41.34k | no data | |
| Independent Director | 1.7yrs | US$32.15k | no data | |
| Independent Director | 3.9yrs | US$125.71k | no data |
Experienced Board: THNC's board of directors are not considered experienced ( 1.7 years average tenure), which suggests a new board.
Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/05/04 11:52 |
| End of Day Share Price | 2026/05/04 00:00 |
| Earnings | 2025/12/31 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
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| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
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Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Thinkific Labs Inc. is covered by 5 analysts. 4 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Martin Toner | ATB Cormark |
| Thanos Moschopoulos | BMO Capital Markets Equity Research |
| Robert Young | Canaccord Genuity |