TRUBAR (TRBR) Stock Overview
Operates as a consumer products company with diversified assets in the plant-based and wellness consumer product categories in Canada. More details
| Snowflake Score | |
|---|---|
| Valuation | 0/6 |
| Future Growth | 2/6 |
| Past Performance | 0/6 |
| Financial Health | 2/6 |
| Dividends | 0/6 |
TRBR Community Fair Values
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TRUBAR Inc. Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | CA$1.57 |
| 52 Week High | CA$1.59 |
| 52 Week Low | CA$0.62 |
| Beta | 2.53 |
| 1 Month Change | 101.28% |
| 3 Month Change | 130.88% |
| 1 Year Change | 65.26% |
| 3 Year Change | 613.64% |
| 5 Year Change | n/a |
| Change since IPO | -63.77% |
Recent News & Updates
TRUBAR Inc. (CVE:TRBR) Looks Just Right With A 26% Price Jump
Nov 13
Here's Why TRUBAR (CVE:TRBR) Can Afford Some Debt
Nov 06Recent updates
TRUBAR Inc. (CVE:TRBR) Looks Just Right With A 26% Price Jump
Nov 13Here's Why TRUBAR (CVE:TRBR) Can Afford Some Debt
Nov 06Market Participants Recognise TRUBAR Inc.'s (CVE:TRBR) Revenues
Aug 21We Think Simply Better Brands (CVE:SBBC) Has A Fair Chunk Of Debt
Jan 14Investor Optimism Abounds Simply Better Brands Corp. (CVE:SBBC) But Growth Is Lacking
Nov 20Simply Better Brands Corp. (CVE:SBBC) Soars 26% But It's A Story Of Risk Vs Reward
Jul 14Market Might Still Lack Some Conviction On Simply Better Brands Corp. (CVE:SBBC) Even After 43% Share Price Boost
May 21Is Simply Better Brands (CVE:SBBC) Using Debt Sensibly?
Mar 29Simply Better Brands Corp. (CVE:SBBC) Screens Well But There Might Be A Catch
Feb 02Further Upside For Simply Better Brands Corp. (CVE:SBBC) Shares Could Introduce Price Risks After 27% Bounce
Apr 17Shareholder Returns
| TRBR | CA Food | CA Market | |
|---|---|---|---|
| 7D | 57.0% | 1.5% | 2.6% |
| 1Y | 65.3% | 35.1% | 20.1% |
Return vs Industry: TRBR exceeded the Canadian Food industry which returned 34.7% over the past year.
Return vs Market: TRBR exceeded the Canadian Market which returned 19.3% over the past year.
Price Volatility
| TRBR volatility | |
|---|---|
| TRBR Average Weekly Movement | 18.4% |
| Food Industry Average Movement | 5.2% |
| Market Average Movement | 10.0% |
| 10% most volatile stocks in CA Market | 20.2% |
| 10% least volatile stocks in CA Market | 3.2% |
Stable Share Price: TRBR's share price has been volatile over the past 3 months compared to the Canadian market.
Volatility Over Time: TRBR's weekly volatility has increased from 12% to 18% over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| n/a | 35 | Erica Groussman | www.trubarinc.com |
TRUBAR Inc. operates as a consumer products company with diversified assets in the plant-based and wellness consumer product categories in Canada. The company offers protein and nutritious bars under the Tru and TRUBAR brands through online in the U.S. and Canada, as well as through retailers; and skin care products under the No BS brand. The company was formerly known as Simply Better Brands Corp. and changed its name to TRUBAR Inc. in May 2025.
TRUBAR Inc. Fundamentals Summary
| TRBR fundamental statistics | |
|---|---|
| Market cap | CA$171.05m |
| Earnings (TTM) | -CA$15.75m |
| Revenue (TTM) | CA$89.32m |
Is TRBR overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| TRBR income statement (TTM) | |
|---|---|
| Revenue | US$63.61m |
| Cost of Revenue | US$45.71m |
| Gross Profit | US$17.90m |
| Other Expenses | US$29.12m |
| Earnings | -US$11.22m |
Last Reported Earnings
Sep 30, 2025
Next Earnings Date
n/a
| Earnings per share (EPS) | -0.10 |
| Gross Margin | 28.15% |
| Net Profit Margin | -17.64% |
| Debt/Equity Ratio | 172.7% |
How did TRBR perform over the long term?
See historical performance and comparisonCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2025/11/26 06:33 |
| End of Day Share Price | 2025/11/26 00:00 |
| Earnings | 2025/09/30 |
| Annual Earnings | 2024/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
| |
| Ownership | 10 years |
| |
| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
TRUBAR Inc. is covered by 1 analysts. 1 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Noel Atkinson | Clarus Securities Inc. |