Trulieve Cannabis Corp.

CNSX:TRUL Stock Report

Market Cap: CA$1.2b

Trulieve Cannabis Management

Management criteria checks 2/4

Trulieve Cannabis' CEO is Kim Rivers, appointed in Sep 2018, has a tenure of 6.83 years. total yearly compensation is $5.14M, comprised of 16.5% salary and 83.5% bonuses, including company stock and options. directly owns 9.77% of the company’s shares, worth CA$115.71M. The average tenure of the management team and the board of directors is 3.9 years and 6 years respectively.

Key information

Kim Rivers

Chief executive officer

US$5.1m

Total compensation

CEO salary percentage16.53%
CEO tenure6.8yrs
CEO ownership9.8%
Management average tenure3.9yrs
Board average tenure6yrs

Recent management updates

Recent updates

Revenues Not Telling The Story For Trulieve Cannabis Corp. (CSE:TRUL) After Shares Rise 28%

Jul 11
Revenues Not Telling The Story For Trulieve Cannabis Corp. (CSE:TRUL) After Shares Rise 28%

Does Trulieve Cannabis (CSE:TRUL) Have A Healthy Balance Sheet?

Jun 12
Does Trulieve Cannabis (CSE:TRUL) Have A Healthy Balance Sheet?
author-image

Adult-Use Cannabis Expansion In Florida And Pennsylvania Will Broaden Markets

Strategic retail expansion and new market entry in key states could significantly boost revenue and market share by tapping into adult-use markets.

Here's Why Trulieve Cannabis (CSE:TRUL) Has A Meaningful Debt Burden

Jan 10
Here's Why Trulieve Cannabis (CSE:TRUL) Has A Meaningful Debt Burden

More Unpleasant Surprises Could Be In Store For Trulieve Cannabis Corp.'s (CSE:TRUL) Shares After Tumbling 56%

Dec 05
More Unpleasant Surprises Could Be In Store For Trulieve Cannabis Corp.'s (CSE:TRUL) Shares After Tumbling 56%

Are Investors Undervaluing Trulieve Cannabis Corp. (CSE:TRUL) By 47%?

Sep 04
Are Investors Undervaluing Trulieve Cannabis Corp. (CSE:TRUL) By 47%?

Trulieve Cannabis Corp.'s (CSE:TRUL) 28% Dip Still Leaving Some Shareholders Feeling Restless Over Its P/SRatio

Jun 15
Trulieve Cannabis Corp.'s (CSE:TRUL) 28% Dip Still Leaving Some Shareholders Feeling Restless Over Its P/SRatio

Trulieve Cannabis Corp.'s (CSE:TRUL) CEO Will Probably Struggle To See A Pay Rise This Year

Jun 06
Trulieve Cannabis Corp.'s (CSE:TRUL) CEO Will Probably Struggle To See A Pay Rise This Year

Are Investors Undervaluing Trulieve Cannabis Corp. (CSE:TRUL) By 38%?

May 01
Are Investors Undervaluing Trulieve Cannabis Corp. (CSE:TRUL) By 38%?

Revenues Not Telling The Story For Trulieve Cannabis Corp. (CSE:TRUL) After Shares Rise 26%

Mar 31
Revenues Not Telling The Story For Trulieve Cannabis Corp. (CSE:TRUL) After Shares Rise 26%

Is Trulieve Cannabis (CSE:TRUL) A Risky Investment?

Feb 15
Is Trulieve Cannabis (CSE:TRUL) A Risky Investment?

There's Reason For Concern Over Trulieve Cannabis Corp.'s (CSE:TRUL) Massive 29% Price Jump

Jan 16
There's Reason For Concern Over Trulieve Cannabis Corp.'s (CSE:TRUL) Massive 29% Price Jump

Calculating The Intrinsic Value Of Trulieve Cannabis Corp. (CSE:TRUL)

Mar 06
Calculating The Intrinsic Value Of Trulieve Cannabis Corp. (CSE:TRUL)

These 4 Measures Indicate That Trulieve Cannabis (CSE:TRUL) Is Using Debt Extensively

Jan 26
These 4 Measures Indicate That Trulieve Cannabis (CSE:TRUL) Is Using Debt Extensively

Does Trulieve Cannabis (CSE:TRUL) Have A Healthy Balance Sheet?

Aug 07
Does Trulieve Cannabis (CSE:TRUL) Have A Healthy Balance Sheet?

Are Trulieve Cannabis Corp. (CSE:TRUL) Investors Paying Above The Intrinsic Value?

Jul 03
Are Trulieve Cannabis Corp. (CSE:TRUL) Investors Paying Above The Intrinsic Value?

These 4 Measures Indicate That Trulieve Cannabis (CSE:TRUL) Is Using Debt Reasonably Well

Mar 21
These 4 Measures Indicate That Trulieve Cannabis (CSE:TRUL) Is Using Debt Reasonably Well

CEO Compensation Analysis

How has Kim Rivers's remuneration changed compared to Trulieve Cannabis's earnings?
DateTotal CompensationSalaryCompany Earnings
Mar 31 2025n/an/a

-US$159m

Dec 31 2024US$5mUS$850k

-US$149m

Sep 30 2024n/an/a

-US$126m

Jun 30 2024n/an/a

-US$90m

Mar 31 2024n/an/a

-US$419m

Dec 31 2023US$3mUS$750k

-US$431m

Sep 30 2023n/an/a

-US$458m

Jun 30 2023n/an/a

-US$508m

Mar 31 2023n/an/a

-US$185m

Dec 31 2022US$4mUS$500k

-US$179m

Sep 30 2022n/an/a

-US$185m

Jun 30 2022n/an/a

-US$95m

Mar 31 2022n/an/a

-US$37m

Dec 31 2021US$8mUS$500k

US$31m

Sep 30 2021n/an/a

US$93m

Jun 30 2021n/an/a

US$91m

Mar 31 2021n/an/a

US$69m

Dec 31 2020US$1mUS$324k

US$63m

Sep 30 2020n/an/a

-US$19m

Jun 30 2020n/an/a

US$23m

Mar 31 2020n/an/a

US$62m

Dec 31 2019US$444kUS$291k

US$53m

Sep 30 2019n/an/a

US$128m

Jun 30 2019n/an/a

US$85m

Mar 31 2019n/an/a

US$36m

Dec 31 2018US$150kUS$150k

US$11m

Compensation vs Market: Kim's total compensation ($USD5.14M) is above average for companies of similar size in the Canadian market ($USD1.89M).

Compensation vs Earnings: Kim's compensation has increased whilst the company is unprofitable.

CEO

Kim Rivers (47 yo)

6.8yrs
Tenure
US$5,143,273
Compensation

Ms. Kimberly Rivers, also known as Kim, has been the Chief Executive Officer, President and Director at Harvest Health & Recreation Inc. since October 01, 2021. Ms. Rivers founded Trulieve Cannabis Corp. S...

Leadership Team

NamePositionTenureCompensationOwnership
Kimberly Rivers
Founder6.8yrsUS$5.14m9.77%
CA$ 115.7m
Nilyum Jhala
Chief Technology Officer4yrsUS$1.49m0.024%
CA$ 287.7k
Eric Raymond Powers
Chief Legal Officer & Corporate Secretary6.4yrsUS$1.60m0.025%
CA$ 298.9k
Kyle Landrum
Chief Production Officer5.8yrsUS$1.43m0.031%
CA$ 367.3k
Jason Pernell
Presidentless than a yearUS$182.50k2.58%
CA$ 30.5m
Ryan Blust
Interim CFOless than a yearUS$594.58k0.012%
CA$ 144.7k
Joy Malivuk
VP & Chief Accounting Officer2.3yrsno data0.014%
CA$ 167.8k
Christine Hersey
Vice President of Investor Relations3.8yrsno datano data
Timothy Morey
Chief Sales Officer5.8yrsUS$1.05m0%
CA$ 0
Gina Collins
Chief Marketing Officer3.5yrsno data0.015%
CA$ 183.5k
3.9yrs
Average Tenure
49yo
Average Age

Experienced Management: TRUL's management team is considered experienced (3.9 years average tenure).

Board Members

NamePositionTenureCompensationOwnership
Kimberly Rivers
Founder9.7yrsUS$5.14m9.77%
CA$ 115.7m
Peter Healy
Lead Independent Director6yrsUS$255.54k0.0061%
CA$ 72.0k
Jane Morreau
Independent Director4.1yrsUS$218.04k0.0025%
CA$ 29.3k
Susan Thronson
Independent Director5.1yrsUS$233.04k0.0069%
CA$ 82.0k
Thomas Millner
Independent Director5.1yrsUS$238.04k0.0060%
CA$ 71.2k
Thad Beshears
Independent Director9.7yrsUS$218.04k2.05%
CA$ 24.3m
Richard May
Independent Director8.5yrsUS$218.04k0.28%
CA$ 3.3m
6.0yrs
Average Tenure
63yo
Average Age

Experienced Board: TRUL's board of directors are considered experienced (6 years average tenure).

Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2025/07/25 04:49
End of Day Share Price 2025/07/25 00:00
Earnings2025/03/31
Annual Earnings2024/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

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Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Trulieve Cannabis Corp. is covered by 19 analysts. 9 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Aaron GreyAlliance Global Partners
Frederico Yokota Choucair GomesATB Capital Markets
Kenric TygheATB Capital Markets