Sun Life Financial (TSX:SLF): Is the Market Underestimating Its Valuation After Recent Sideways Trading?

Simply Wall St

Sun Life Financial (TSX:SLF) has quietly outpaced the broader Canadian market over the past 3 years, and its steady earnings and dividend profile are starting to look more interesting after recent sideways trading.

See our latest analysis for Sun Life Financial.

At around CA$84.86 per share, Sun Life’s modest 1 month share price return sits alongside a far more impressive 3 year total shareholder return. This suggests that steady compounding is doing the heavy lifting while near term momentum cools.

If Sun Life’s mix of stability and growth appeals, this could be a good moment to explore healthcare stocks that are also benefiting from long term demographic and health spending tailwinds.

With shares hovering just below analyst targets yet trading at a steep discount to some intrinsic estimates, investors face a key question: is Sun Life quietly undervalued or already fully priced for its next chapter of growth?

Most Popular Narrative Narrative: 7% Undervalued

With Sun Life last closing at CA$84.86 versus a narrative fair value near CA$90.93, the story leans toward upside while assuming only measured execution.

The analysts have a consensus price target of CA$87.167 for Sun Life Financial based on their expectations of its future earnings growth, profit margins and other risk factors. However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of CA$95.0, and the most bearish reporting a price target of just CA$74.0.

Read the complete narrative.

Want to see what kind of revenue climb, margin drift, and lower future multiple still justify upside from here? The narrative spells out those projections.

Result: Fair Value of $90.93 (UNDERVALUED)

Have a read of the narrative in full and understand what's behind the forecasts.

However, persistent headwinds in the U.S. Dental segment and ongoing asset management outflows could delay margin recovery and challenge the current upside case.

Find out about the key risks to this Sun Life Financial narrative.

Another Angle on Valuation

On traditional earnings metrics, Sun Life looks less of a bargain. Its 15.8 times price to earnings ratio sits above both the 14.6 times fair ratio and the 13.7 to 15.1 times range for industry peers, hinting at less room for error if growth stumbles.

See what the numbers say about this price — find out in our valuation breakdown.

TSX:SLF PE Ratio as at Dec 2025

Build Your Own Sun Life Financial Narrative

If you see the story differently or want to dig into the numbers yourself, you can build a complete view in just a few minutes with Do it your way.

A great starting point for your Sun Life Financial research is our analysis highlighting 2 key rewards and 1 important warning sign that could impact your investment decision.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

Valuation is complex, but we're here to simplify it.

Discover if Sun Life Financial might be undervalued or overvalued with our detailed analysis, featuring fair value estimates, potential risks, dividends, insider trades, and its financial condition.

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