Sun Life Financial Inc.

TSX:SLF Stock Report

Market Cap: CA$49.3b

Sun Life Financial Valuation

Is SLF undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

2/6

Valuation Score 2/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of SLF when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: SLF (CA$85.21) is trading below our estimate of fair value (CA$200.28)

Significantly Below Fair Value: SLF is trading below fair value by more than 20%.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for SLF?

Key metric: As SLF is profitable we use its Price-To-Earnings Ratio for relative valuation analysis.

The above table shows the Price to Earnings ratio for SLF. This is calculated by dividing SLF's market cap by their current earnings.
What is SLF's PE Ratio?
PE Ratio13.8x
EarningsCA$3.56b
Market CapCA$49.35b

Price to Earnings Ratio vs Peers

How does SLF's PE Ratio compare to its peers?

The above table shows the PE ratio for SLF vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PEEstimated GrowthMarket Cap
Peer Average13.2x
GWO Great-West Lifeco
12.2x5.2%CA$44.3b
MFC Manulife Financial
15.1x13.4%CA$77.6b
POW Power Corporation of Canada
12.7x9.1%CA$29.4b
IAG iA Financial
12.9x7.5%CA$12.5b
SLF Sun Life Financial
13.8x6.8%CA$49.3b

Price-To-Earnings vs Peers: SLF is expensive based on its Price-To-Earnings Ratio (13.8x) compared to the peer average (13.2x).

Price to Earnings Ratio vs Industry

How does SLF's PE Ratio compare vs other companies in the North American Insurance Industry?

2 CompaniesPrice / EarningsEstimated GrowthMarket Cap
SLF 13.8xIndustry Avg. 12.9xNo. of Companies14PE0816243240+
2 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Earnings vs Industry: SLF is expensive based on its Price-To-Earnings Ratio (13.8x) compared to the North American Insurance industry average (12.9x).

Price to Earnings Ratio vs Fair Ratio

What is SLF's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

SLF PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio13.8x
Fair PE Ratio13.8x

Price-To-Earnings vs Fair Ratio: SLF is expensive based on its Price-To-Earnings Ratio (13.8x) compared to the estimated Fair Price-To-Earnings Ratio (13.8x).

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst SLF forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentCA$85.21
CA$86.31
+1.3%
9.1%CA$96.00CA$66.00n/a13
Dec ’25CA$86.17
CA$86.31
+0.2%
9.1%CA$96.00CA$66.00n/a13
Nov ’25CA$77.63
CA$80.43
+3.6%
7.5%CA$90.00CA$66.00n/a14
Oct ’25CA$78.30
CA$75.29
-3.8%
5.1%CA$81.00CA$66.00n/a14
Sep ’25CA$73.46
CA$75.23
+2.4%
5.3%CA$81.00CA$66.00n/a13
Aug ’25CA$67.33
CA$74.77
+11.0%
4.8%CA$80.00CA$66.00n/a13
Jul ’25CA$67.08
CA$75.00
+11.8%
5.7%CA$83.00CA$66.00n/a13
Jun ’25CA$68.31
CA$75.00
+9.8%
5.7%CA$83.00CA$66.00n/a13
May ’25CA$70.84
CA$75.92
+7.2%
5.4%CA$83.00CA$66.00n/a13
Apr ’25CA$73.25
CA$75.46
+3.0%
5.3%CA$83.00CA$66.00n/a13
Mar ’25CA$72.55
CA$75.15
+3.6%
6.0%CA$82.00CA$63.00n/a13
Feb ’25CA$69.56
CA$73.25
+5.3%
6.2%CA$80.00CA$63.00n/a12
Jan ’25CA$68.72
CA$71.23
+3.7%
8.2%CA$79.00CA$57.00n/a13
Dec ’24CA$68.83
CA$71.23
+3.5%
8.2%CA$79.00CA$57.00CA$86.1713
Nov ’24CA$63.97
CA$70.85
+10.7%
9.2%CA$79.00CA$57.00CA$77.6313
Oct ’24CA$66.27
CA$71.00
+7.1%
9.1%CA$79.00CA$57.00CA$78.3013
Sep ’24CA$66.68
CA$71.67
+7.5%
8.7%CA$79.00CA$57.00CA$73.4615
Aug ’24CA$69.48
CA$72.56
+4.4%
8.5%CA$79.00CA$57.00CA$67.3316
Jul ’24CA$69.06
CA$73.64
+6.6%
5.0%CA$79.00CA$63.00CA$67.0814
Jun ’24CA$65.84
CA$72.73
+10.5%
6.8%CA$79.00CA$60.00CA$68.3115
May ’24CA$66.40
CA$73.43
+10.6%
4.7%CA$78.00CA$63.00CA$70.8414
Apr ’24CA$63.14
CA$72.73
+15.2%
6.1%CA$78.00CA$62.00CA$73.2515
Mar ’24CA$66.30
CA$72.47
+9.3%
7.0%CA$78.00CA$59.00CA$72.5515
Feb ’24CA$67.11
CA$69.80
+4.0%
5.9%CA$75.00CA$59.00CA$69.5615
Jan ’24CA$62.85
CA$66.61
+6.0%
6.7%CA$75.00CA$59.00CA$68.7214
Dec ’23CA$63.73
CA$66.61
+4.5%
6.7%CA$75.00CA$59.00CA$68.8314

Analyst Forecast: Target price is less than 20% higher than the current share price.

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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2024/12/30 02:05
End of Day Share Price 2024/12/30 00:00
Earnings2024/09/30
Annual Earnings2023/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on .

Analyst Sources

Sun Life Financial Inc. is covered by 31 analysts. 7 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Jacob KilsteinArgus Research Company
John EadeArgus Research Company
Ishan MajumdarBaptista Research