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Mimi's Rock

TSXV:MIMI
Snowflake Description

High growth potential and fair value.

The Snowflake is generated from 30 checks in 5 different areas, read more below.
MIMI
TSXV
CA$38M
Market Cap
  1. Home
  2. CA
  3. Household
Company description

Mimi's Rock Corp. markets and distributes dietary supplements, vitamins, and other wellness products through an online channel in the United States. The last earnings update was 94 days ago. More info.


Add to Portfolio Compare Print
  • Mimi's Rock has significant price volatility in the past 3 months.
MIMI Share Price and Events
7 Day Returns
-9.4%
TSXV:MIMI
-3.3%
CA Personal Products
-1.4%
CA Market
1 Year Returns
-
TSXV:MIMI
-12.4%
CA Personal Products
-4.4%
CA Market
MIMI Shareholder Return
  7 Day 30 Day 90 Day 1 Year 3 Year 5 Year
Mimi's Rock (MIMI) -9.4% -18.1% - - - -
CA Personal Products -3.3% -2.9% -3.5% -12.4% 358.8% 390.8%
CA Market -1.4% -2.8% -3.1% -4.4% 3.4% -3.4%
1 Year Return vs Industry and Market
  • No trading data on MIMI.
  • No trading data on MIMI.
Price Volatility
Industry
5yr Volatility vs Market

Value

 Is Mimi's Rock undervalued based on future cash flows and its price relative to the stock market?

Value is all about what a company is worth versus what price it is available for. If you went into a grocery store and all the bananas were on sale at half price, they could be considered undervalued.
INTRINSIC VALUE BASED ON FUTURE CASH FLOWS
Here we compare the current share price of Mimi's Rock to its discounted cash flow analysis.value.

The discounted cash flow value is simply looking at what the company is worth today, based on estimates of how much money it is expected to make in the future.
Raw Data

Below are the data sources, inputs and calculation used to determine the intrinsic value for Mimi's Rock.

TSXV:MIMI Discounted Cash Flow Data Sources
Data Point Source Value
Valuation Model 2 Stage Free Cash Flow to Equity
Levered Free Cash Flow Average of 1 Analyst Estimates (S&P Global) See below
Discount Rate (Cost of Equity) See below 7.8%
Perpetual Growth Rate 10-Year CA Government Bond Rate 1.9%

An important part of a discounted cash flow is the discount rate, below we explain how it has been calculated.

Calculation of Discount Rate/ Cost of Equity for TSXV:MIMI
Data Point Calculation/ Source Result
Risk-Free Rate 10-Year CA Govt Bond Rate 1.9%
Equity Risk Premium S&P Global 6%
Personal Products Unlevered Beta Simply Wall St/ S&P Global 0.74
Re-levered Beta = Unlevered beta (1 + (1- tax rate) (Debt/Equity))
= 0.744 (1 + (1- 26.5%) (40.64%))
0.978
Levered Beta Levered Beta limited to 0.8 to 2.0
(practical range for a stable firm)
0.98
Discount Rate/ Cost of Equity = Cost of Equity = Risk Free Rate + (Levered Beta * Equity Risk Premium)
= 1.95% + (0.978 * 5.96%)
7.77%

Discounted Cash Flow Calculation for TSXV:MIMI using 2 Stage Free Cash Flow to Equity Model

The calculations below outline how an intrinsic value for Mimi's Rock is arrived at by discounting future cash flows to their present value using the 2 stage method. We try to start with analysts estimates of free cash flow, however if these are not available we use the most recent financial results. In the 1st stage we continue to grow the free cash flow over a 10 year period, with the growth rate trending towards the perpetual growth rate used in the 2nd stage. The 2nd stage assumes the company grows at a stable rate into perpetuity.

Note: Free cash flow to equity valuations ignore the company's cash or debt.

TSXV:MIMI DCF 1st Stage: Next 10 year cash flow forecast
Levered FCF (CAD, Millions) Source Present Value
Discounted (@ 7.77%)
2020 2.88 Est @ 28.04% 2.67
2021 3.46 Est @ 20.21% 2.98
2022 3.97 Est @ 14.73% 3.17
2023 4.40 Est @ 10.9% 3.26
2024 4.76 Est @ 8.21% 3.27
2025 5.06 Est @ 6.33% 3.23
2026 5.32 Est @ 5.02% 3.15
2027 5.53 Est @ 4.1% 3.04
2028 5.73 Est @ 3.45% 2.92
2029 5.90 Est @ 3% 2.79
Present value of next 10 years cash flows CA$30.48
TSXV:MIMI DCF 2nd Stage: Terminal Value
Calculation Result
Terminal Value = FCF2029 × (1 + g) ÷ (Discount Rate – g)
= CA$5.90 × (1 + 1.95%) ÷ (7.77% – 1.95%)
CA$103.17
Present Value of Terminal Value = Terminal Value ÷ (1 + r)10
= CA$103.17 ÷ (1 + 7.77%)10
CA$48.80
TSXV:MIMI Total Equity Value
Calculation Result
Total Equity Value = Present value of next 10 years cash flows + Terminal Value
= CA$30.48 + CA$48.80
CA$79.28
Equity Value per Share
(CAD)
= Total value / Shares Outstanding
= CA$79.28 / 49.56
CA$1.6
TSXV:MIMI Discount to Share Price
Calculation Result
Value per share (CAD) From above. CA$1.60
Current discount Discount to share price of CA$0.77
= -1 x (CA$0.77 - CA$1.60) / CA$1.60
51.9%

Learn more about our DCF calculations in Simply Wall St’s analysis model .

Current Discount
Amount off the current price Mimi's Rock is available for.
Intrinsic value
>50%
Share price is CA$0.77 vs Future cash flow value of CA$1.6
Current Discount Checks
For Mimi's Rock to be considered undervalued it must be available for at least 20% below the current price. Less than 40% is even better.
  • Mimi's Rock's share price is below the future cash flow value, and at a moderate discount (> 20%).
  • Mimi's Rock's share price is below the future cash flow value, and at a substantial discount (> 40%).
PRICE RELATIVE TO MARKET
We can also value a company based on what the stock market is willing to pay for it. This is similar to the price of fruit (e.g. Mangoes or Avocados) increasing when they are out of season, or how much your home is worth.

The amount the stock market is willing to pay for Mimi's Rock's earnings, growth and assets is considered below, and whether this is a fair price.
Price based on past earnings
Are Mimi's Rock's earnings available for a low price, and how does this compare to other companies in the same industry?
Raw Data
TSXV:MIMI PE (Price to Earnings) Ratio Data Sources
Data Point Source Value
Earnings Per Share * Company Filings (2018-12-31) in CAD CA$-0.09
TSXV:MIMI Share Price ** TSXV (2019-08-16) in CAD CA$0.77
North America Personal Products Industry PE Ratio Median Figure of 22 Publicly-Listed Personal Products Companies 24.59x
Canada Market PE Ratio Median Figure of 532 Publicly-Listed Companies 13.83x

* Trailing twelve months (TTM) annual GAAP earnings per share excluding extraordinary items.

** Primary Listing of Mimi's Rock.

TSXV:MIMI PE (Price to Earnings) Ratio Calculation
Calculation Outcome
PE Ratio

= TSXV:MIMI Share Price ÷ EPS (both in CAD)

= 0.77 ÷ -0.09

-8.41x

Learn more about our ratios and growth rates in Simply Wall St’s analysis model >

  • Mimi's Rock is loss making, we can't compare its value to the North America Personal Products industry average.
  • Mimi's Rock is loss making, we can't compare the value of its earnings to the Canada market.
Price based on expected Growth
Does Mimi's Rock's expected growth come at a high price?
Raw Data
TSXV:MIMI PEG (Price to Earnings to Growth) Ratio Data Sources
Data Point Source Value
PE Ratio See PE Ratio Section -8.41x
Net Income Annual Growth Rate See Future Growth Section.
Line of Best Fit* through Consensus Estimate Earnings of 1 Analysts
39.1%per year
North America Personal Products Industry PEG Ratio Median Figure of 5 Publicly-Listed Personal Products Companies 2.34x
Canada Market PEG Ratio Median Figure of 248 Publicly-Listed Companies 0.91x

*Line of best fit is calculated by linear regression .

Learn more about our ratios and growth rates in Simply Wall St’s analysis model >

  • Unable to calculate PEG ratio for Mimi's Rock, we can't assess if its growth is good value.
Price based on value of assets
What value do investors place on Mimi's Rock's assets?
Raw Data
TSXV:MIMI PB (Price to Book) Ratio Data Sources
Data Point Source Value
Book Value per Share Company Filings (2018-12-31) in CAD CA$0.19
TSXV:MIMI Share Price * TSXV (2019-08-16) in CAD CA$0.77
Canada Personal Products Industry PB Ratio Median Figure of 22 Publicly-Listed Personal Products Companies 4.46x
Canada Market PB Ratio Median Figure of 2,451 Publicly-Listed Companies 1.42x
TSXV:MIMI PB (Price to Book) Ratio Calculation
Calculation Outcome
PB Ratio

= TSXV:MIMI Share Price ÷ Book Value per Share (both in CAD)

= 0.77 ÷ 0.19

4.16x

* Primary Listing of Mimi's Rock.

Learn more about our ratios and growth rates in Simply Wall St’s analysis model >

  • Mimi's Rock is good value based on assets compared to the CA Personal Products industry average.
X
Value checks
We assess Mimi's Rock's value by looking at:
  1. Is the discounted cash flow value less than 20%, or 40% of the share price? (2 checks) ( Click here or on bar chart for details of DCF calculation. )
  2. Is the PE ratio less than the market average, and/ or less than the Personal Products industry average (and greater than 0)? (2 checks)
  3. Is the PEG ratio within a reasonable range (0 to 1)? (1 check)
  4. Is the PB ratio less than the Personal Products industry average (and greater than 0)? (1 check)
  5. Mimi's Rock has a total score of 3/6, see the detailed checks below.

    Note: We use GAAP Earnings per Share in all our calculations including PE and PEG Ratio.

    Full details on the Value part of the Simply Wall St company analysis model.

Future Performance

 How is Mimi's Rock expected to perform in the next 1 to 3 years based on estimates from 1 analyst?

The future performance of a company is measured in the same way as past performance, by looking at estimated growth and how much profit it is expected to make.

Future estimates come from professional analysts. Just like forecasting the weather, they don’t always get it right!
Annual Growth Rate
39.1%
Expected annual growth in earnings.
Earnings growth vs Low Risk Savings
Is Mimi's Rock expected to grow at an attractive rate?
  • Mimi's Rock's earnings growth is expected to exceed the low risk savings rate of 1.9%.
Growth vs Market Checks
  • Mimi's Rock's earnings growth is expected to exceed the Canada market average.
  • Mimi's Rock's revenue growth is expected to exceed the Canada market average.
Annual Growth Rates Comparison
Raw Data
TSXV:MIMI Future Growth Rates Data Sources
Data Point Source Value (per year)
TSXV:MIMI Future Earnings Growth Rate Line of Best Fit* through Consensus Estimate Earnings of 1 Analysts 39.1%
TSXV:MIMI Future Revenue Growth Rate Line of Best Fit* through Consensus Estimate Revenue of 1 Analysts 22%
Canada Personal Products Industry Earnings Growth Rate Market Cap Weighted Average 82.2%
Canada Personal Products Industry Revenue Growth Rate Market Cap Weighted Average 39.2%
Canada Market Earnings Growth Rate Market Cap Weighted Average 12.4%
Canada Market Revenue Growth Rate Market Cap Weighted Average 6%

*Line of best fit is calculated by linear regression .

Industry and Market average data is calculated daily.

Learn more about our growth rate calculations in Simply Wall St’s analysis model.

Analysts growth expectations
Raw Data
TSXV:MIMI Analysts Growth Expectations Data Sources
Data Point Source Value
Past Financials Company Filings (7 months ago) See Below
Future Estimates Average of up to 1 Analyst Estimates (S&P Global) See Below
All numbers in CAD Millions and using Trailing twelve months (TTM) annual period rather than quarterly.
TSXV:MIMI Future Estimates Data
Date (Data in CAD Millions) Revenue Cash Flow Net Income * Avg. No. Analysts
2023-12-31 81 12 12 1
2022-12-31 72 10 10 1
2021-12-31 63 8 8 1
2020-12-31 52 6 6 1
2019-12-31 41 1 3 1
TSXV:MIMI Past Financials Data
Date (Data in CAD Millions) Revenue Cash Flow Net Income *
2018-12-31 18 2 -1
2017-12-31 0 0

*GAAP earnings excluding extraordinary items.

Super high growth metrics
High Growth Checks
  • Mimi's Rock's earnings are expected to grow significantly at over 20% yearly.
  • Mimi's Rock's revenue is expected to grow significantly at over 20% yearly.
Past and Future Earnings per Share
The accuracy of the analysts who estimate the future performance data can be gauged below. We look back 3 years and see if they were any good at predicting what actually occurred. We also show the highest and lowest estimates looking forward to see if there is a wide range.
Raw Data
TSXV:MIMI Past and Future Earnings per Share
Data Point Source Value
Past Financials Company Filings (7 months ago) See Below
Future Estimates Average of up to 1 Analyst Estimates (S&P Global) See Below

All data from Mimi's Rock Company Filings, last reported 7 months ago, and in Trailing twelve months (TTM) annual period rather than quarterly.

TSXV:MIMI Future Estimates Data
Date (Data in CAD Millions) EPS * EPS High Estimate EPS Low Estimate Avg. No. Analysts
2023-12-31 0.21 0.21 0.21 1.00
2022-12-31 0.17 0.17 0.17 1.00
2021-12-31 0.14 0.14 0.14 1.00
2020-12-31 0.10 0.10 0.10 1.00
2019-12-31 0.05 0.05 0.05 1.00
TSXV:MIMI Past Financials Data
Date (Data in CAD Millions) EPS *
2018-12-31 -0.09
2017-12-31

*GAAP earnings excluding extraordinary items.

Performance in 3 years
In the same way as past performance we look at the future estimated return (profit) compared to the available funds. We do this looking forward 3 years.
  • Unable to establish if Mimi's Rock will efficiently use shareholders’ funds in the future without estimates of Return on Equity.
X
Future performance checks
We assess Mimi's Rock's future performance by looking at:
  1. Is the annual earnings growth rate expected to beat the low risk savings rate, plus a premium to keep pace with inflation?
  2. Is the annual earnings growth rate expected to beat the average growth rate in earnings of the Canada market? (1 check)
  3. Is the annual revenue growth rate expected to beat the average growth rate in revenue of the Canada market? (1 check)
  4. Is the annual earnings growth rate expected to be above 20%? (1 check)
  5. Is the annual revenue growth rate expected to be above 20%? (1 check)
  6. Is the Return on Equity in 3 years expected to be over 20%? (1 check)
Some of the above checks will fail if the company is expected to be loss making in the relevant year.
Mimi's Rock has a total score of 5/6, see the detailed checks below.

Note 1: We use GAAP Net Income Excluding Exceptional Items for our Earnings in all our calculations.

Full details on the Future part of the Simply Wall St company analysis model.

Past Performance

  How has Mimi's Rock performed over the past 5 years?

The past performance of a company can be measured by how much growth it has experienced and how much profit it makes relative to the funds and assets it has available.
Past earnings growth
Below we compare Mimi's Rock's growth in the last year to its industry (Personal Products).
Past Earnings growth analysis
We also check if the company has grown in the past 5 years, and whether it has maintained that growth in the year.
  • Mimi's Rock does not make a profit and there is insufficient past data to establish if their 5 year on year earnings growth rate was positive.
  • Unable to compare Mimi's Rock's 1-year earnings growth to the 5-year average as it is not currently profitable.
  • Unable to compare Mimi's Rock's 1-year growth to the North America Personal Products industry average as it is not currently profitable.
Earnings and Revenue History
Mimi's Rock's revenue and profit over the past 5 years is shown below, any years where they have experienced a loss will show up in red.
Raw Data

All data from Mimi's Rock Company Filings, last reported 7 months ago, and in Trailing twelve months (TTM) annual period rather than quarterly.

TSXV:MIMI Past Revenue, Cash Flow and Net Income Data
Date (Data in CAD Millions) Revenue Net Income * G+A Expenses R&D Expenses
2018-12-31 17.75 -0.95 9.78
2017-12-31 -0.03 0.03

*GAAP earnings excluding extraordinary items.

Performance last year
We want to ensure a company is making the most of what it has available. This is done by comparing the return (profit) to a company's available funds, assets and capital.
  • It is difficult to establish if Mimi's Rock has efficiently used shareholders’ funds last year (Return on Equity greater than 20%) as it is loss-making.
  • It is difficult to establish if Mimi's Rock has efficiently used its assets last year compared to the North America Personal Products industry average (Return on Assets) as it is loss-making.
  • It is difficult to establish if Mimi's Rock improved its use of capital last year versus 3 years ago (Return on Capital Employed) as it is currently loss-making.
X
Past performance checks
We assess Mimi's Rock's performance over the past 5 years by checking for:
  1. Has earnings increased in past 5 years? (1 check)
  2. Has the earnings growth in the last year exceeded that of the Personal Products industry? (1 check)
  3. Is the recent earnings growth over the last year higher than the average annual growth over the past 5 years? (1 check)
  4. Is the Return on Equity (ROE) higher than 20%? (1 check)
  5. Is the Return on Assets (ROA) above industry average? (1 check)
  6. Has the Return on Capital Employed (ROCE) increased from 3 years ago? (1 check)
The above checks will fail if the company has reported a loss in the most recent earnings report. Some checks require at least 3 or 5 years worth of data.
Mimi's Rock has a total score of 0/6, see the detailed checks below.

Note: We use GAAP Net Income excluding extraordinary items in all our calculations.

Full details on the Past part of the Simply Wall St company analysis model.

Health

 How is Mimi's Rock's financial health and their level of debt?

A company's financial position is much like your own financial position, it includes everything you own (assets) and owe (liabilities).

The boxes below represent the relative size of what makes up Mimi's Rock's finances.

The net worth of a company is the difference between its assets and liabilities.
Net Worth
  • Mimi's Rock is able to meet its short term (1 year) commitments with its holdings of cash and other short term assets.
  • Mimi's Rock's long term commitments exceed its cash and other short term assets.
Balance sheet
This treemap shows a more detailed breakdown of Mimi's Rock's finances. If any of them are yellow this indicates they may be out of proportion and red means they relate to one of the checks below.
Assets
Liabilities and shares
The 'shares' portion represents any funds contributed by the owners (shareholders) and any profits.
  • Low level of unsold assets.
  • Debt is not covered by short term assets, assets are 0.5x debt.
Historical Debt
Nearly all companies have debt. Debt in itself isn’t bad, however if the debt is too high, or the company can’t afford to pay the interest on its debts this may have impacts in the future.

The graphic below shows equity (available funds) and debt, we ideally want to see the red area (debt) decreasing.

If there is any debt we look at the companies capability to repay it, and whether the level has increased over the past 5 years.
Raw Data

All data from Mimi's Rock Company Filings, last reported 7 months ago.

TSXV:MIMI Past Debt and Equity Data
Date (Data in CAD Millions) Total Equity Total Debt Cash & Short Term Investments
2018-12-31 17.79 15.51 5.40
2017-12-31 -0.01 0.00
  • Mimi's Rock's level of debt (87.2%) compared to net worth is high (greater than 40%).
  • Unable to establish if Mimi's Rock's debt level has increased without past 5-year debt data.
CASH RUNWAY ANALYSIS

For companies that have on average been loss making in the past we assess whether they have at least 1 year of cash runway.

  • Whilst loss making Mimi's Rock has sufficient cash runway for more than 3 years if it maintains the current positive free cash flow level.
  • Whilst loss making Mimi's Rock has sufficient cash runway for more than 3 years, even with free cash flow being positive and shrinking by -200.1% per year.
X
Financial health checks
We assess Mimi's Rock's financial health by checking for:
  1. Are short term assets greater than short term liabilities? (1 check)
  2. Are short term assets greater than long term liabilities? (1 check)
  3. Has the debt to equity ratio increased in the past 5 years? (1 check)
  4. Is the debt to equity ratio over 40%? (1 check)
  5. Is the debt covered by operating cash flow? (1 check)
  6. Are earnings greater than 5x the interest on debt (if company pays interest at all)? (1 check)
  7. Mimi's Rock has a total score of 3/6, see the detailed checks below.
For companies that are loss making and have been so on average in the past we replace the last 2 checks with:
  1. Does cash and short term investments cover stable operating expenses (recurring G&A and R&D) for more than 3 years? (1 check)
  2. Does cash and short term investments cover growing operating expenses (recurring G&A and R&D) for more than 3 years? (1 check)


Full details on the Health part of the Simply Wall St company analysis model.

Dividends

 What is Mimi's Rock's current dividend yield, its reliability and sustainability?

Dividends are regular cash payments to you from the company, similar to a bank paying you interest on a savings account.
Annual Dividend Income
Dividend payments
0%
Current annual income from Mimi's Rock dividends.
If you bought CA$2,000 of Mimi's Rock shares you are expected to receive CA$0 in your first year as a dividend.
Dividend Amount
Here we look how much dividend is being paid, if any. Is it above what you can get in a savings account? It is up there with the best dividend paying companies?
  • Unable to evaluate Mimi's Rock's dividend yield against the bottom 25% of dividend payers as the company has not reported any payouts.
  • Unable to evaluate Mimi's Rock's dividend against the top 25% market benchmark as the company has not reported any payouts.
Annualized Historical and Future Dividends
It is important to see if the dividend for a company is stable, and not wildly increasing/decreasing each year. This graph shows you the historical rate to count toward your assessment of the stock.

We also check to see if the dividend has increased in the past 10 years.
Raw Data
TSXV:MIMI Annualized Past and Future Dividends
Data Point Source Value
Past Annualized Dividend Yield S&P Global Market Data See Below
Past Dividends per Share Company Filings/ Annualized Dividend Payments See Below
Future Dividends per Share Estimates Average of up to 1 Analyst Estimates (S&P Global) See Below
North America Personal Products Industry Average Dividend Yield Market Cap Weighted Average of 9 Stocks 1.5%
Canada Market Average Dividend Yield Market Cap Weighted Average of 333 Stocks 3.7%
Canada Minimum Threshold Dividend Yield 10th Percentile 1.2%
Canada Bottom 25% Dividend Yield 25th Percentile 2%
Canada Top 25% Dividend Yield 75th Percentile 6%

Industry and Market average data is calculated daily.

Note all dividend per share amounts are annualized and not quarterly or other period.

TSXV:MIMI Future Dividends Estimate Data
Date (Data in CA$) Dividend per Share (annual) Avg. No. Analysts
2023-12-31
2022-12-31
2021-12-31
2020-12-31
2019-12-31

Learn more about our ratios and growth rates in Simply Wall St’s analysis model >

  • Unable to perform a dividend volatility check as Mimi's Rock has not reported any payouts.
  • Unable to verify if Mimi's Rock's dividend has been increasing as the company has not reported any payouts.
Current Payout to shareholders
What portion of Mimi's Rock's earnings are paid to the shareholders as a dividend.
  • Unable to calculate sustainability of dividends as Mimi's Rock has not reported any payouts.
Future Payout to shareholders
  • Insufficient estimate data to determine if a dividend will be paid in 3 years and that it will be sustainable.
X
Income/ dividend checks
We assess Mimi's Rock's dividend by checking for:
  1. Firstly is the company paying a notable dividend (greater than 1.2%) - if not then the rest of the checks are ignored.
  2. Is current dividend yield above the bottom 25% of dividend payers? (1 check)
  3. Is current dividend yield above the top 25% of dividend payers? (1 check)
  4. Have they paid a dividend for 10 years, and during this period has the dividend been volatile (drop of more than 25%)? (1 check)
  5. If they have paid a dividend for 10 years has it increased in this time? (1 check)
  6. How sustainable is the dividend, can Mimi's Rock afford to pay it from its earnings today and in 3 years (Payout ratio less than 90%)? (2 checks)
  7. Mimi's Rock has a total score of 0/6, see the detailed checks below.


Full details on the Dividends part of the Simply Wall St company analysis model.

Management

 What is the CEO of Mimi's Rock's salary, the management and board of directors tenure and is there insider trading?

Management is one of the most important areas of a company. We look at unreasonable CEO compensation, how long the team and board of directors have been around for and insider trading.
CEO
David Kohler
AGE 54
TENURE AS CEO 0.3 years
CEO Bio

Mr. David Byrne-McDonnell Kohler serves as a Chief Executive Officer and Director of Mimi's Rock Corp. since May 27, 2019.

CEO Compensation
  • Insufficient data for David to compare compensation growth.
  • Insufficient data for David to establish whether their remuneration is reasonable compared to companies of similar size in Canada.
Management Team

Telfer Hanson

TITLE
Executive Chairman
AGE
55

David Kohler

TITLE
CEO & Director
AGE
54
TENURE
0.3 yrs

Andrew Patient

TITLE
Chief Financial Officer
AGE
48
TENURE
0.3 yrs
Board of Directors Tenure

Average tenure and age of the Mimi's Rock board of directors in years:

0.3
Average Tenure
55
Average Age
  • The average tenure for the Mimi's Rock board of directors is less than 3 years, this suggests a new board.
Board of Directors

Telfer Hanson

TITLE
Executive Chairman
AGE
55
TENURE
0.3 yrs

David Kohler

TITLE
CEO & Director
AGE
54
TENURE
0.3 yrs

Norm Betts

TITLE
Director
AGE
65
TENURE
0.3 yrs

Dave Grandin

TITLE
Director
AGE
57
TENURE
0.3 yrs

Bryan Pearson

TITLE
Lead Independent Director
AGE
55
TENURE
0.3 yrs
Who owns this company?
Recent Insider Trading
  • No 3 month open market individual insider trading information.
Recent Insider Transactions
Announced Type Name Entity Role Start End Shares Max Price (CA$) Value (CA$)
X
Management checks
We assess Mimi's Rock's management by checking for:
  1. Is the CEO's compensation unreasonable compared to market cap? (1 check)
  2. Has the CEO's compensation increased more than 20% whilst the EPS is down more then 20%? (1 check)
  3. Is the average tenure of the management team less than 2 years? (1 check)
  4. Is the average tenure of the board of directors team less than 3 years? (1 check)
  5. Mimi's Rock has a total score of 0/6, this is not included on the snowflake, see the detailed checks below.


Note: We use the top 6 management executives and board members in our calculations.

Note 2: Insider trading include any internal stakeholders and these transactions .

Full details on the Management part of the Simply Wall St company analysis model.

News

Simply Wall St News

Is Mimi's Rock (CVE:MIMI) A Risky Investment?

Debt and other liabilities become risky for a business when it cannot easily fulfill those obligations, either with free cash flow or by raising capital at an attractive price. … Over the last year, Mimi's Rock actually produced more free cash flow than EBIT. … Our View On our analysis Mimi's Rock's conversion of EBIT to free cash flow should signal that it won't have too much trouble with its debt.

Simply Wall St -

What Kind Of Investor Owns Most Of Mimi's Rock Corp. (CVE:MIMI)?

Our analysis of the ownership of the company, below, shows that institutional investors have not yet purchased shares. … Check out our latest analysis for Mimi's Rock TSXV:MIMI Ownership Summary, June 14th 2019 What Does The Lack Of Institutional Ownership Tell Us About Mimi's Rock? … Insider Ownership Of Mimi's Rock The definition of company insiders can be subjective, and does vary between jurisdictions.

Simply Wall St -

Company Info

Description

Mimi's Rock Corp. markets and distributes dietary supplements, vitamins, and other wellness products through an online channel in the United States. The company is headquartered in Oakville, Canada.

Details
Name: Mimi's Rock Corp.
MIMI
Exchange: TSXV
Founded:
CA$38,160,689
49,559,337
Website: http://www.mimisrock.com
Address: Mimi's Rock Corp.
610 Chartwell Road,
Suite 202,
Oakville,
Ontario, L6J 2X6,
Canada
Listings
Exchange Symbol Ticker Symbol Security Exchange Country Currency Listed on
TSXV MIMI Common Stock TSX Venture Exchange CA CAD 29. May 2019
Number of employees
Current staff
Staff numbers
10
Mimi's Rock employees.
Industry
Personal Products
Household
Company Analysis and Financial Data Status
Area Date (UTC time)
Company Analysis updated: 2019/08/19 01:06
End of day share price update: 2019/08/16 00:00
Last estimates confirmation: 2019/07/29
Last earnings filing: 2019/05/17
Last earnings reported: 2018/12/31
Last annual earnings reported: 2018/12/31


All dates and times in UTC. All financial data provided by Standard & Poor’s Capital IQ.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.