TSXV:MIMI

Stock Analysis Report

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Market Cap

CA$17.6m

Last Updated

2021/06/22 23:50 UTC

Data Sources

Company Financials +

Executive Summary

Mimi’s Rock Corp. operates as an online dietary supplement and wellness company that markets and sells its products under the Dr. More Details


Snowflake Analysis

Acceptable track record and slightly overvalued.

Share Price & News

How has Mimi's Rock's share price performed over time and what events caused price changes?


Latest Share Price and Events

Stable Share Price: MIMI is not significantly more volatile than the rest of Canadian stocks over the past 3 months, typically moving +/- 13% a week.

Volatility Over Time: MIMI's weekly volatility (13%) has been stable over the past year.


Market Performance


7 Day Return

0%

MIMI

-6.4%

CA Personal Products

-1.2%

CA Market


1 Year Return

-10.8%

MIMI

5.9%

CA Personal Products

34.1%

CA Market

Return vs Industry: MIMI underperformed the Canadian Personal Products industry which returned 5.3% over the past year.

Return vs Market: MIMI underperformed the Canadian Market which returned 34.2% over the past year.


Shareholder returns

MIMIIndustryMarket
7 Day0%-6.4%-1.2%
30 Day0%-10.4%1.9%
90 Day-21.4%-17.3%6.4%
1 Year-10.8%-10.8%6.8%5.9%38.4%34.1%
3 Yearn/a-4.2%-6.2%31.1%18.6%
5 Yearn/a56.9%56.9%61.3%37.1%

Long-Term Price Volatility Vs. Market

How volatile is Mimi's Rock's share price compared to the market and industry in the last 5 years?


Simply Wall St News

Valuation

Is Mimi's Rock undervalued compared to its fair value and its price relative to the market?

9.82x

Price to Earnings (PE) ratio


Share Price vs. Fair Value

Below Fair Value: MIMI (CA$0.34) is trading above our estimate of fair value (CA$0)

Significantly Below Fair Value: MIMI is trading above our estimate of fair value.


Price To Earnings Ratio

PE vs Industry: MIMI's PE Ratio (10x) is in line with the Canadian Personal Products industry average.

PE vs Market: MIMI is good value based on its PE Ratio (10x) compared to the Canadian market (14.8x).


Price to Earnings Growth Ratio

PEG Ratio: Insufficient data to calculate MIMI's PEG Ratio to determine if it is good value.


Price to Book Ratio

PB vs Industry: MIMI is good value based on its PB Ratio (0.9x) compared to the CA Personal Products industry average (2.1x).


Future Growth

How is Mimi's Rock forecast to perform in the next 1 to 3 years based on estimates from 1 analyst?

7.4%

Forecasted annual revenue growth


Earnings and Revenue Growth Forecasts


Analyst Future Growth Forecasts

Earnings vs Savings Rate: Insufficient data to determine if MIMI's forecast earnings growth is above the savings rate (1.5%).

Earnings vs Market: Insufficient data to determine if MIMI's earnings are forecast to grow faster than the Canadian market

High Growth Earnings: Insufficient data to determine if earnings are expected to grow significantly over the next 3 years.

Revenue vs Market: MIMI's revenue (7.4% per year) is forecast to grow faster than the Canadian market (5.6% per year).

High Growth Revenue: MIMI's revenue (7.4% per year) is forecast to grow slower than 20% per year.


Earnings per Share Growth Forecasts


Future Return on Equity

Future ROE: Insufficient data to determine if MIMI's Return on Equity is forecast to be high in 3 years time


Past Performance

How has Mimi's Rock performed over the past 5 years?

27.5%

Historical annual earnings growth


Earnings and Revenue History

Quality Earnings: MIMI has high quality earnings.

Growing Profit Margin: MIMI became profitable in the past.


Past Earnings Growth Analysis

Earnings Trend: MIMI has become profitable over the past 5 years, growing earnings by 27.5% per year.

Accelerating Growth: MIMI has become profitable in the last year, making the earnings growth rate difficult to compare to its 5-year average.

Earnings vs Industry: MIMI has become profitable in the last year, making it difficult to compare its past year earnings growth to the Personal Products industry (15.9%).


Return on Equity

High ROE: MIMI's Return on Equity (9%) is considered low.


Financial Health

How is Mimi's Rock's financial position?


Financial Position Analysis

Short Term Liabilities: MIMI's short term assets (CA$5.2M) do not cover its short term liabilities (CA$20.8M).

Long Term Liabilities: MIMI's short term assets (CA$5.2M) exceed its long term liabilities (CA$4.2M).


Debt to Equity History and Analysis

Debt Level: MIMI's debt to equity ratio (92.4%) is considered high.

Reducing Debt: Insufficient data to determine if MIMI's debt to equity ratio has reduced over the past 5 years.

Debt Coverage: MIMI's debt is not well covered by operating cash flow (0.06%).

Interest Coverage: MIMI's interest payments on its debt are well covered by EBIT (4.3x coverage).


Balance Sheet


Dividend

What is Mimi's Rock current dividend yield, its reliability and sustainability?


Dividend Yield vs Market

Notable Dividend: Unable to evaluate MIMI's dividend yield against the bottom 25% of dividend payers, as the company has not reported any recent payouts.

High Dividend: Unable to evaluate MIMI's dividend yield against the top 25% of dividend payers, as the company has not reported any recent payouts.


Stability and Growth of Payments

Stable Dividend: Insufficient data to determine if MIMI's dividends per share have been stable in the past.

Growing Dividend: Insufficient data to determine if MIMI's dividend payments have been increasing.


Current Payout to Shareholders

Dividend Coverage: Insufficient data to calculate payout ratio to determine if its dividend payments are covered by earnings.


Future Payout to Shareholders

Future Dividend Coverage: No need to calculate the sustainability of MIMI's dividend in 3 years as they are not forecast to pay a notable one for the Canadian market.


Next Steps

Management

How experienced are the management team and are they aligned to shareholders interests?

2.1yrs

Average board tenure


CEO

David Kohler (55 yo)

2.08yrs

Tenure

CA$694,737

Compensation

Mr. David Byrne-McDonnell Kohler serves as a Chief Executive Officer and Director of Mimi's Rock Corp. since May 27, 2019. Mr. Kohler was CEO of Mimi's Rock, Inc. from October 2017 to present. Mr. Kohler w...


CEO Compensation Analysis

Compensation vs Market: David's total compensation ($USD556.91K) is above average for companies of similar size in the Canadian market ($USD158.18K).

Compensation vs Earnings: Insufficient data to compare David's compensation with company performance.


Board Members

Experienced Board: MIMI's board of directors are not considered experienced ( 2.1 years average tenure), which suggests a new board.


Ownership

Who are the major shareholders and have insiders been buying or selling?


Insider Trading Volume

Insider Buying: MIMI insiders have bought more shares than they have sold in the past 3 months.


Recent Insider Transactions

Ownership Breakdown

Dilution of Shares: Shareholders have not been meaningfully diluted in the past year.


Top Shareholders

Company Information

Mimi's Rock Corp.'s company bio, employee growth, exchange listings and data sources


Key Information

  • Name: Mimi's Rock Corp.
  • Ticker: MIMI
  • Exchange: TSXV
  • Founded: NaN
  • Industry: Personal Products
  • Sector: Household
  • Market Cap: CA$17.596m
  • Shares outstanding: 52.53m
  • Website: https://www.mimisrock.com

Number of Employees


Location

  • Mimi's Rock Corp.
  • 610 Chartwell Road
  • Suite 202
  • Oakville
  • Ontario
  • L6J 4A5
  • Canada

Listings


Biography

Mimi’s Rock Corp. operates as an online dietary supplement and wellness company that markets and sells its products under the Dr. Tobias, All Natural Advice, and Maritime Naturals brand names. Its products...


Company Analysis and Financial Data Status

All financial data provided by Standard & Poor's Capital IQ.
DataLast Updated (UTC time)
Company Analysis2021/06/22 23:50
End of Day Share Price2021/06/22 00:00
Earnings2021/03/31
Annual Earnings2020/12/31


Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.