Yerbaé Brands Management

Management criteria checks 1/4

We currently do not have sufficient information about the CEO.

Key information

Todd Gibson

Chief executive officer

US$2.0m

Total compensation

CEO salary percentage17.5%
CEO tenure2.1yrs
CEO ownership11.8%
Management average tenure2.1yrs
Board average tenure1.5yrs

Recent management updates

Recent updates

Yerbaé Brands Corp. (CVE:YERB.U) Shares Slammed 56% But Getting In Cheap Might Be Difficult Regardless

Mar 22
Yerbaé Brands Corp. (CVE:YERB.U) Shares Slammed 56% But Getting In Cheap Might Be Difficult Regardless

Why We're Not Concerned Yet About Yerbaé Brands Corp.'s (CVE:YERB.U) 25% Share Price Plunge

Feb 06
Why We're Not Concerned Yet About Yerbaé Brands Corp.'s (CVE:YERB.U) 25% Share Price Plunge

Yerbaé Brands Corp.'s (CVE:YERB.U) 27% Cheaper Price Remains In Tune With Revenues

Dec 05
Yerbaé Brands Corp.'s (CVE:YERB.U) 27% Cheaper Price Remains In Tune With Revenues

Yerbaé Brands Corp. (CVE:YERB.U) Consensus Forecasts Have Become A Little Darker Since Its Latest Report

Dec 03
Yerbaé Brands Corp. (CVE:YERB.U) Consensus Forecasts Have Become A Little Darker Since Its Latest Report

An Intrinsic Calculation For Yerbaé Brands Corp. (CVE:YERB.U) Suggests It's 48% Undervalued

Aug 09
An Intrinsic Calculation For Yerbaé Brands Corp. (CVE:YERB.U) Suggests It's 48% Undervalued

CEO Compensation Analysis

How has Todd Gibson's remuneration changed compared to Yerbaé Brands's earnings?
DateTotal CompensationSalaryCompany Earnings
Dec 31 2024US$2mUS$350k

-US$11m

Sep 30 2024n/an/a

-US$11m

Jun 30 2024n/an/a

-US$14m

Mar 31 2024n/an/a

-US$15m

Dec 31 2023US$1mUS$225k

-US$21m

Sep 30 2023n/an/a

-US$20m

Jun 30 2023n/an/a

-US$18m

Mar 31 2023n/an/a

-US$16m

Dec 31 2022US$158kUS$100k

-US$8m

Sep 30 2022n/an/a

-US$6m

Jun 30 2022n/an/a

-US$6m

Mar 31 2022n/an/a

-US$5m

Dec 31 2021US$99kUS$99k

-US$4m

Dec 31 2020US$100kUS$100k

-US$5m

Compensation vs Market: Todd's total compensation ($USD2.00M) is above average for companies of similar size in the Canadian market ($USD162.52K).

Compensation vs Earnings: Todd's compensation has increased whilst the company is unprofitable.


CEO

Todd Gibson (46 yo)

2.1yrs

Tenure

US$2,001,454

Compensation

Mr. Todd Gibson is Co-Founder, CEO and President at Yerbaé Brands Corp. and serves as its director since February 8, 2023. Mr. Gibson served as General Manager of Field Sales at The FRS Company, LLC. Mr. G...


Leadership Team

NamePositionTenureCompensationOwnership
Todd Gibson
Co-Founderno dataUS$2.00m11.76%
$ 814.2k
Karrie Gibson
Co -Founder1yrUS$1.64m11.3%
$ 782.3k
Seth Smith
Vice President of Sales2.1yrsUS$487.68k0.59%
$ 40.5k
Renata Kubicek
Corporate Secretary2.1yrsno datano data
Anne Keay
Insiderno datano datano data

2.1yrs

Average Tenure

47.5yo

Average Age

Experienced Management: YERB.U's management team is considered experienced (2.1 years average tenure).


Board Members

NamePositionTenureCompensationOwnership
Todd Gibson
Co-Founder2.1yrsUS$2.00m11.76%
$ 814.2k
Karrie Gibson
Co -Founderno dataUS$1.64m11.3%
$ 782.3k
Andrew Dratt
Independent Director2.1yrsUS$98.93k0.29%
$ 20.2k
Marufur Raza
Independent Director1yrUS$66.25k0%
$ 0
Rose Zanic
Independent Director2.1yrsUS$109.53k0.16%
$ 11.4k
Annie Thorisdottir
Member of Advisory Board1.5yrsno datano data
Richmond Flowers
Chair of Advisory Board1.5yrsno datano data
Lincoln Riley
Member of Advisory Board1.5yrsno datano data
Kyle Shanahan
Member Advisory Board1.5yrsno datano data
Ben Johnson
Member of Advisory Board1.5yrsno datano data
Ejiro Evero
Member of Advisory Board1.5yrsno datano data

1.5yrs

Average Tenure

50yo

Average Age

Experienced Board: YERB.U's board of directors are not considered experienced ( 1.5 years average tenure), which suggests a new board.


Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2025/03/21 17:09
End of Day Share Price 2025/03/21 00:00
Earnings2024/12/31
Annual Earnings2024/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Yerbaé Brands Corp. is covered by 3 analysts. 0 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Nicholas CortellucciAtrium Research
Doug CooperBeacon Securities Limited
Sean McGowanRoth Capital Partners