Stock Analysis

Assessing Canada Goose (TSX:GOOS) Valuation Following Recent Share Price Momentum

Canada Goose Holdings (TSX:GOOS) has caught the attention of investors after a series of price moves that some might find hard to ignore. While there is no headline-grabbing event behind the recent activity, the pace and direction of the shares this month has been enough to stir up some debate about the company’s valuation and future prospects. For those watching the consumer durables space, moments like these often serve as a prompt to re-examine whether current prices align with what is ahead. Looking at the bigger picture, Canada Goose Holdings has seen a substantial recovery this year. The stock is up roughly 48% over the past 12 months, with much of that momentum building in recent months. Despite longer-term returns remaining negative over three and five years, the short-term gains hint that sentiment might be shifting, possibly in response to incremental improvements in revenue and net income growth. Given this swing in investor mood, the real question now is whether Canada Goose Holdings is trading at a discount to its true value or if the market is simply factoring in higher growth expectations. Will this run prove to be a buying opportunity, or is the stock already pricing in all the good news?
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Most Popular Narrative: 1% Overvalued

According to the most widely followed narrative, Canada Goose Holdings is presently priced slightly above its perceived fair value. Projections are based on expanding international demand, improved brand strength, and future profitability growth.

Exceptional revenue growth in North America and Mainland China, especially driven by rising affluence and demand for premium and luxury goods in Asia, highlights Canada Goose’s ability to tap expanding high-end consumer markets. This suggests a longer-term expansion of the addressable customer base and continued international revenue growth.

What is fueling this higher price? One core narrative connects ambitious growth plans, clever year-round product bets, and significant estimates for higher margins. Interested in the financial factors that give Canada Goose its potential? Review the underlying projections to see which performance upgrades could influence this fair value assessment.

Result: Fair Value of $20.61 (OVERVALUED)

Have a read of the narrative in full and understand what's behind the forecasts.

However, persistent weakness in key international regions and rising operating costs could limit the upside if Canada Goose's growth plans do not deliver as expected.

Find out about the key risks to this Canada Goose Holdings narrative.

Another View

A different way to look at Canada Goose is through our DCF model. This approach asks if the stock’s future cash flows can justify its price. This method signals it may actually be overvalued right now. Which perspective feels most convincing?

Look into how the SWS DCF model arrives at its fair value.
GOOS Discounted Cash Flow as at Sep 2025
GOOS Discounted Cash Flow as at Sep 2025
Simply Wall St performs a discounted cash flow (DCF) on every stock in the world every day (check out Canada Goose Holdings for example). We show the entire calculation in full. You can track the result in your watchlist or portfolio and be alerted when this changes, or use our stock screener to discover undervalued stocks based on their cash flows. If you save a screener we even alert you when new companies match - so you never miss a potential opportunity.

Build Your Own Canada Goose Holdings Narrative

If you see the story differently or want to investigate the numbers firsthand, you can craft your own narrative in just a few minutes. Do it your way.

A great starting point for your Canada Goose Holdings research is our analysis highlighting 1 important warning sign that could impact your investment decision.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

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Kshitija Bhandaru

Kshitija Bhandaru

Kshitija (or Keisha) Bhandaru is an Equity Analyst at Simply Wall St and has over 6 years of experience in the finance industry and describes herself as a lifelong learner driven by her intellectual curiosity. She previously worked with Market Realist for 5 years as an Equity Analyst.

About TSX:GOOS

Canada Goose Holdings

Designs, manufactures, and sells performance luxury outerwear, apparel, footwear, and accessories for men, women, youth, children, and babies.

Moderate growth potential with mediocre balance sheet.

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