How Much is Appulse's (CVE:APL) CEO Getting Paid?

This article will reflect on the compensation paid to Doug Baird who has served as CEO of Appulse Corporation (CVE:APL) since 2004. This analysis will also assess whether Appulse pays its CEO appropriately, considering recent earnings growth and total shareholder returns.

Check out our latest analysis for Appulse

Comparing Appulse Corporation's CEO Compensation With the industry

Our data indicates that Appulse Corporation has a market capitalization of CA$4.3m, and total annual CEO compensation was reported as CA$170k for the year to December 2019. We note that's an increase of 13% above last year. In particular, the salary of CA$132.6k, makes up a huge portion of the total compensation being paid to the CEO.

In comparison with other companies in the industry with market capitalizations under CA$263m, the reported median total CEO compensation was CA$321k. In other words, Appulse pays its CEO lower than the industry median. Furthermore, Doug Baird directly owns CA$201k worth of shares in the company.

On an industry level, roughly 60% of total compensation represents salary and 40% is other remuneration. It's interesting to note that Appulse pays out a greater portion of remuneration through salary, compared to the industry. If total compensation veers towards salary, it suggests that the variable portion - which is generally tied to performance, is lower.

A Look at Appulse Corporation's Growth Numbers

Over the past three years, Appulse Corporation has seen its earnings per share (EPS) grow by 158% per year. Its revenue is up 5.2% over the last year.

This demonstrates that the company has been improving recently and is good news for the shareholders. It's also good to see modest revenue growth, suggesting the underlying business is healthy. Although we don't have analyst forecasts, you might want to assess this data-rich visualization of earnings, revenue and cash flow.

Has Appulse Corporation Been A Good Investment?

We think that the total shareholder return of 107%, over three years, would leave most Appulse Corporation shareholders smiling. So they may not be at all concerned if the CEO were to be paid more than is normal for companies around the same size.

In Summary...

As we touched on above, Appulse Corporation is currently paying its CEO below the median pay for CEOs of companies belonging to the same industry and with similar market capitalizations. Considering robust EPS growth, we believe Doug to be modestly paid. And given most shareholders are probably very happy with recent shareholder returns, they might even think Doug deserves a raise!

We can learn a lot about a company by studying its CEO compensation trends, along with looking at other aspects of the business. We identified 2 warning signs for Appulse (1 is a bit concerning!) that you should be aware of before investing here.

Of course, you might find a fantastic investment by looking at a different set of stocks. So take a peek at this free list of interesting companies.

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This article by Simply Wall St is general in nature. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.
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