Southern Cross Media Group Limited

ASX:SXL Stock Report

Market Cap: AU$131.9m

Southern Cross Media Group Valuation

Is SXL undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

5/6

Valuation Score 5/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Sales vs Peers

  • Price-To-Sales vs Industry

  • Price-To-Sales vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of SXL when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: SXL (A$0.58) is trading below our estimate of fair value (A$0.87)

Significantly Below Fair Value: SXL is trading below fair value by more than 20%.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for SXL?

Key metric: As SXL is unprofitable we use its Price-To-Sales Ratio for relative valuation analysis.

The above table shows the Price to Sales ratio for SXL. This is calculated by dividing SXL's market cap by their current revenue.
What is SXL's PS Ratio?
PS Ratio0.3x
SalesAU$499.41m
Market CapAU$131.94m

Price to Sales Ratio vs Peers

How does SXL's PS Ratio compare to its peers?

The above table shows the PS ratio for SXL vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PSEstimated GrowthMarket Cap
Peer Average0.5x
SWM Seven West Media
0.2x-0.8%AU$250.7m
SEG Sports Entertainment Group
0.6xn/aAU$70.8m
A1N ARN Media
0.7x6.0%AU$222.3m
NEC Nine Entertainment Holdings
0.8x2.4%AU$2.0b
SXL Southern Cross Media Group
0.3x0.8%AU$131.9m

Price-To-Sales vs Peers: SXL is good value based on its Price-To-Sales Ratio (0.3x) compared to the peer average (0.5x).

Price to Sales Ratio vs Industry

How does SXL's PS Ratio compare vs other companies in the Global Media Industry?

109 CompaniesPrice / SalesEstimated GrowthMarket Cap
SXL 0.3xIndustry Avg. 1.0xNo. of Companies132PS012345+
109 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Sales vs Industry: SXL is good value based on its Price-To-Sales Ratio (0.3x) compared to the Global Media industry average (1x).

Price to Sales Ratio vs Fair Ratio

What is SXL's PS Ratio compared to its Fair PS Ratio? This is the expected PS Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

SXL PS Ratio vs Fair Ratio.
Fair Ratio
Current PS Ratio0.3x
Fair PS Ratio0.6x

Price-To-Sales vs Fair Ratio: SXL is good value based on its Price-To-Sales Ratio (0.3x) compared to the estimated Fair Price-To-Sales Ratio (0.6x).

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst SXL forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentAU$0.58
AU$0.78
+35.2%
33.4%AU$1.20AU$0.50n/a5
Nov ’25AU$0.52
AU$0.78
+52.2%
33.4%AU$1.20AU$0.50n/a5
Oct ’25AU$0.47
AU$0.82
+73.9%
36.0%AU$1.25AU$0.50n/a7
Sep ’25AU$0.55
AU$0.85
+56.5%
34.4%AU$1.25AU$0.50n/a7
Aug ’25AU$0.67
AU$0.99
+49.3%
16.3%AU$1.25AU$0.75n/a7
Jul ’25AU$0.61
AU$0.99
+61.4%
16.3%AU$1.25AU$0.75n/a7
Jun ’25AU$0.71
AU$0.99
+39.8%
16.3%AU$1.25AU$0.75n/a7
May ’25AU$0.96
AU$1.00
+4.0%
15.9%AU$1.25AU$0.75n/a7
Apr ’25AU$0.95
AU$0.99
+3.5%
17.7%AU$1.25AU$0.68n/a7
Mar ’25AU$0.94
AU$1.02
+8.2%
33.0%AU$1.70AU$0.68n/a6
Feb ’25AU$1.03
AU$1.00
-2.6%
34.0%AU$1.70AU$0.70n/a6
Jan ’25AU$0.99
AU$1.00
+0.3%
34.0%AU$1.70AU$0.70n/a6
Dec ’24AU$1.04
AU$1.04
+0.6%
30.6%AU$1.70AU$0.74n/a7
Nov ’24AU$0.91
AU$1.04
+14.4%
30.6%AU$1.70AU$0.74AU$0.527
Oct ’24AU$0.76
AU$1.03
+35.3%
31.7%AU$1.70AU$0.74AU$0.477
Sep ’24AU$0.74
AU$1.03
+38.1%
31.7%AU$1.70AU$0.74AU$0.557
Aug ’24AU$0.95
AU$1.30
+37.3%
22.7%AU$1.80AU$0.95AU$0.677
Jul ’24AU$0.86
AU$1.33
+53.3%
21.5%AU$1.80AU$0.95AU$0.617
Jun ’24AU$0.73
AU$1.33
+80.4%
21.5%AU$1.80AU$0.95AU$0.717
May ’24AU$0.81
AU$1.34
+64.2%
22.9%AU$1.80AU$0.95AU$0.966
Apr ’24AU$0.87
AU$1.32
+51.6%
21.8%AU$1.80AU$0.95AU$0.957
Mar ’24AU$1.05
AU$1.32
+25.6%
21.8%AU$1.80AU$0.95AU$0.947
Feb ’24AU$1.17
AU$1.58
+35.5%
41.9%AU$3.10AU$1.00AU$1.037
Jan ’24AU$1.07
AU$1.57
+47.6%
43.2%AU$3.10AU$1.00AU$0.997
Dec ’23AU$1.12
AU$1.57
+40.3%
43.2%AU$3.10AU$1.00AU$1.047
Nov ’23AU$0.99
AU$1.57
+57.9%
43.2%AU$3.10AU$1.00AU$0.917

Analyst Forecast: Target price is more than 20% higher than the current share price, but analysts are not within a statistically confident range of agreement.

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